Summary
Overview
Work History
Education
Skills
Timeline
Generic

Farrah Ali

Houston,

Summary

Results-oriented professional transitioning from Applied Behavior Analysis (ABA) to full-time marketing, bringing a unique perspective that combines analytical skills, client relationship experience, and creative strategy. Hands-on experience in digital marketing, social media management, and client acquisition, with a proven ability to use data-driven approaches to achieve measurable outcomes. Passionate about building impactful campaigns and leveraging behavioral insights to drive engagement and brand growth.

Overview

8
8
years of professional experience

Work History

Registered Behavior Technician

Texas ABA Centers
Katy
03.2025 - Current
  • Collaborated with the marketing team to support client acquisition efforts, including outreach strategies, and promotional initiatives.
  • Delivered applied behavior analysis (ABA) therapy to clients, implementing individualized treatment plans under BCBA supervision.
  • Collected and recorded behavior data to track client progress and treatment outcomes.

Registered Behavior Technician

Apara Autism Center
Katy
03.2021 - 03.2025
  • Observed, monitored, and recorded behaviors through accurate behavior-consequence data collection, graphs, and anecdotal notes.
  • Conducted Functional Behavior Assessments to identify target behaviors and develop strategies for reduction and elimination.
  • Kept accurate records by documenting progress and adhering to prescribed behavior plans.

Team Lead

Plato's Closet
Sugar Land
01.2018 - 03.2020
  • Managed the company's social media pages, executing strategies to optimize sales.
  • Utilized analytical tools to track engagement metrics and audience growth on social platforms.
  • Coordinated sales promotions and events to enhance customer engagement.

Education

BBA - Marketing

University of Houston-Downtown
Houston, TX
01-2023

Skills

  • Digital Marketing Strategy
  • Social Media Management
  • Google Ads
  • Google Analytics
  • Content Creation
  • Copywriting
  • Market Research
  • Data Analysis
  • SEO
  • SEM Optimization
  • Email Marketing
  • Microsoft Office Suite
  • Canva
  • Adobe Creative Suite
  • SPSS Software

Timeline

Registered Behavior Technician

Texas ABA Centers
03.2025 - Current

Registered Behavior Technician

Apara Autism Center
03.2021 - 03.2025

Team Lead

Plato's Closet
01.2018 - 03.2020

BBA - Marketing

University of Houston-Downtown

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