Fatemeh Asnaashary
Dearborn Heights,MI
Summary
Dynamic UX/UI Designer with a proven track record at Freelancer, specializing in user research and wireframing. Expert in Figma and usability testing, I enhance user experiences through design thinking and collaboration. Successfully improved website conversion rates by strategically optimizing UI elements, while fostering teamwork to achieve client objectives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
UX/UI Designer
Frelancer
San Francisco, CA
06.2020 - 06.2022
- Conducted user research to gather insights for design improvements.
- Developed wireframes and prototypes using Figma and Adobe XD.
- Collaborated with cross-functional teams to enhance user experience.
- Created user personas to inform design decisions and strategies.
- Performed usability testing to evaluate product effectiveness and gather feedback.
- Iterated designs based on user feedback, ensuring alignment with client objectives.
- Maintained design consistency across platforms through style guides and documentation.
- Analyzed user interaction data to identify trends and areas for improvement.
- Enhanced user experience by conducting thorough research and creating intuitive wireframes for digital products.
- Identified and addressed usability issues through heuristic evaluations, leading to product refinements that better served user needs.
- Designed engaging visuals optimized for various devices, enhancing overall user experience across platforms.
- Improved website conversion rates through strategic placement of call-to-action elements within UI designs.
Marketing Assistant
DA Psychological Clinic
Fremont, CA
11.2019 - 11.2020
- Assisted in developing and executing marketing campaigns across various channels.
- Coordinated social media strategies to increase brand awareness and engagement.
- Conducted market research to identify trends and consumer preferences for targeted messaging.
- Managed content creation for newsletters, blogs, and promotional materials.
- Collaborated with cross-functional teams to ensure project alignment and timely delivery.
- Analyzed campaign performance metrics to optimize future marketing efforts.
- Supported event planning and logistics for promotional activities and trade shows.
- Created engaging content for Pinterest, Facebook, and Instagram.
Education
No Degree -
Ohlone College
Fremont, CAAssociate of Arts - Architecture
Tehran Azad University
Tehran, Iran06.2012
Skills
- Wireframing and prototype design
- User research
- Visual design
- Usability testing
- User experience testing
- Solution prototypes
- Design thinking
- Figma proficiency
- Prototyping
- Rapid prototyping integration
- Wireframing
- Color theory
Certification
UX/UI design
Languages
Persian
Native or Bilingual
English
Limited Working
Timeline
UX/UI Designer
Frelancer
06.2020 - 06.2022
Marketing Assistant
DA Psychological Clinic
11.2019 - 11.2020
No Degree -
Ohlone College
Associate of Arts - Architecture
Tehran Azad University