Summary
Overview
Work History
Education
Skills
Timeline
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Fatima Futrell

Summary

Passionate and results-driven management professional with a proven track record of building high-performing, sales-oriented teams through customer-focused training and strategic sales initiatives. Skilled in forecasting, team supervision, scheduling, sales strategy, customer service, hiring, merchandising, and inventory management. Committed to fostering a positive, customer-first culture that motivates teams and supports business growth. Consistently delivers strong results by aligning team goals with company objectives to enhance productivity and sales performance.

Overview

12
12
years of professional experience

Work History

Self-Serve Shopkeeper

IKEA
06.2021 - Current
  • Spearhead sales operations for a high-traffic retail furniture store, achieving $123 million in annual sales and consistently exceeding monthly and quarterly revenue targets.
  • Develop and implement strategic sales plans tailored to customer demographics and seasonal trends, maximizing sales opportunities and driving increased profitability.
  • Lead a team of 15 coworkers, providing mentorship, training, and performance evaluations to cultivate a motivated and high-achieving team environment.
  • Oversee inventory management and stock levels, coordinating with Shopkeepers and SSS Team to ensure timely product availability and optimize in-store presentation.
  • Analyze (KPIs such as sales volume, average transaction size, and customer satisfaction scores to refine sales strategies and enhance store performance.
  • Implement effective visual merchandising strategies to create an inviting, brand-aligned shopping experience, resulting in increased customer engagement and purchase rates.
  • Collaborate with senior management and cross-functional teams to align store initiatives with company goals and contribute insights for future business planning.
  • Empowered team with thorough training in product knowledge and IKEA services, enhancing their ability to assist customers and boost the shopping experience.
  • Focused team efforts on promoting high-demand and key products to maximize sales impact and ensure long-term profitability.
  • Responded quickly to changing product availability and customer feedback, adapting strategies to meet evolving demands.
  • Supported team growth through targeted development and succession planning to strengthen department capabilities.


Active Selling Leaders

IKEA
04.2019 - 06.2021
  • Leads, coaches, and develops a team of sales co-workers, establishing a structured communication system for team alignment.
  • Enhanced customer satisfaction with personalized product recommendations and attentive service through customer centric behaviors of coworkers.
  • Developed a high-performing sales team through effective coaching, mentoring, and performance management.
  • Streamlined sales processes, resulting in improved efficiency and increased conversions.
  • Motivated team members through recognition programs, fostering a positive work environment conducive to success.
  • Established rapport with customers to foster loyalty and generate repeat business.
  • Resolved sales-related issues to increase customer satisfaction.
  • Spearheaded the development of new strategies for upselling and cross-selling, contributing to higher average transaction values.
  • Implemented customer feedback initiatives, leading to improvements in product offerings and service quality.
  • Increased sales revenue by implementing active selling techniques and building strong customer relationships.

Assistant Sales Manager

Gap Factory
11.2018 - 04.2019
  • Drives store sales through a customer first mindset when performing Leader on Duty responsibilities and providing overall leadership.
  • Analyze reporting and daily volume trends to make in the moment strategic business decisions to drive results and develop weekly sale focuses.
  • Promote the use of technology (iPads/iPods/Instock app) to enhance customer engagement and drive KPIs.
  • Build an effective team that delivers high performing customer service with a sense of urgency, producing positive comp results and brand loyalty.
  • Create an optimistic, rewarding and collaborative work environment in which employees are confident and encouraged to grow to support succession goals through ongoing coaching and development.
  • Owner of Men’s department and merchandising. Control execution of floorsets producing a 4% increase in Men’s business.

Selling Manager

American Eagle Outfitters
08.2012 - 10.2018
  • Drive results by developing a high performance selling team that achieves 10% Comp in AE and 25% comp in Aerie sales goals, meets merchandising brand standards and delivers operational excellence. 
  • Responsible for the selection and development of selling supervisors and experts by effective implementation of performance management tools and processes. 
  • Drive KPIs (Ads: $60, Upt: 3.0 and Con: 30%) and comp results through effective LOD segments, forecasting, payroll and staff development in a $13 million dollar flagship store. 
  • Build customer loyalty through store experience, utilization of social media and loyalty programs.
  • Evaluate competition by visiting competing stores, gathering information pertaining to style trend, quality and prices of competitor merchandise. 
  • Created detailed sales action plans which assisted in the coaching of employees to improve performance and attain 50% experts that aid in customer satisfaction and loyalty (2.5% credit, 10% reward goal). 

Education

Bachelors of Science - Pyschology

Hunter College
New York, NY
2010

Skills

  • Strategic Sales Planning & Execution
  • Leadership & Team Development
  • Customer Experience Enhancement
  • Merchandise Planning & Inventory Control
  • Performance Metrics & KPI Analysis
  • Analytical Thinking
  • Visual Merchandising & Store Presentation
  • Cross-Department Collaboration
  • Forecasting & Inventory Optimization
  • Goal Setting and Acheivement

Timeline

Self-Serve Shopkeeper

IKEA
06.2021 - Current

Active Selling Leaders

IKEA
04.2019 - 06.2021

Assistant Sales Manager

Gap Factory
11.2018 - 04.2019

Selling Manager

American Eagle Outfitters
08.2012 - 10.2018

Bachelors of Science - Pyschology

Hunter College

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Fatima Futrell