Sprout Social
Fatima Saldivar Alcalde
Marketer & Social Media Strategist
San Jose,CA
Summary
A tech-savvy Marketing Maven who is driven by the power of social media and content creation by bringing a dynamic and solution-focused approach to every project and thriving in crafting innovative strategies that captivate audiences and drive engagement. With the mission of empowering companies with personalized solutions that boost revenue and foster lasting connections with their target demographic, driving long-term success and brand loyalty.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
Production Lead
Cell-Ed
San Francisco, California
01.2023 - 10.2024
- Uploaded 111 units of educational content, equivalent to over 100 hours of learning.
- Stepped up to manage quality control for Spanish content in Q4 of 2023, significantly reducing team's workload and accelerating post-production work while navigating budget constraints. This initiative was relief for the team, as it streamlined the process and allowed for more efficient work.
- Initiated and led development of monthly content production reports for reviewing achievements, planning, and addressing potential challenges.
- Contributed to creation of comprehensive quarterly growth reports.
Introduced streamlined processes to boost operational efficiency and productivity. - Led image creation processes for the RPB project, significantly improving script layouts for better understanding by translators and enhancing images for cultural diversity and user-friendliness. This improvement was not just a change but a significant enhancement that impressed the team and improved the overall quality of the project.
- Developed tools for Educate! and Hausa projects, enhancing communication precision and efficiency. This was key to success for projects with a small budget, proving that even limited resources can lead to inspiring results with the right strategies and tools.
- Optimized workflow design through careful analysis of processes, resulting in more efficient use of resources and personnel allocation.
Social Media Strategist
Club Fugazi Experiences
San Francisco, California
06.2022 - 10.2023
- Recover 41% of targeted organic traffic through SEO implementation.
- Increase video plays by 15%, and total watch time by 44%.
- Improved CPA by 24%.
- Boosted social engagement rate by 2.79% using short videos.
Latin America Market Consultant
Jiveworld
San Jose, CA
01.2022 - 06.2022
- Identified and followed up on new business opportunities in Latin America, making partnerships.
- Conducted market research to pinpoint customer needs and assess potential collaborations.
- Showcased deep understanding of local cultural preferences and behaviors with stakeholders.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
Social Media Manager
CORE
San Jose, CA
09.2020 - 12.2021
- Achieved 19% organic growth in 7 months through strategic social media initiatives.
- Developed integrated digital marketing approaches by creating media and content strategies for sales team, enhancing client collaboration.
- Utilized tools such as Sked Social and Hashtracking to enhance efficiency and social performance.
- Collaborated with internal stakeholders to identify marketing opportunities and devise content strategies.
- Boosted client campaign performance by average of +30% through rigorous optimization efforts, instilling confidence in our team's abilities.
Social Media Manager
BirdEye
Palo Alto, California
03.2020 - 08.2020
- Achieved a 39% increase in customer satisfaction by demonstrating how our services effectively solve daily challenges.
- Managed social media, digital advertising, and influencer outreach to boost engagement.
- Enhanced brand reputation as employer by humanizing brand persona.
- Partnered closely with internal stakeholders to discover marketing opportunities and design content plans.
- Implemented lead-generation strategies to improve brand awareness and top-of-funnel performance.
Content & Social Media Manager
Talenthouse
Mountain View, CA
01.2018 - 02.2020
- Managed organic Facebook posts with a reach exceeding 29 million and over 22,000 likes.
- Oversaw organic Facebook post-performance, resulting in 31,000+ engagements, including likes, comments, and shares. Achieved a 27% engagement rate and generated a media value of $136,000+.
- Achieved an 8% year-over-year growth on Facebook by implementing targeted content and engagement strategies, with an average of 2,800 new fans added monthly.
- Delivered a 4% year-over-year growth on Instagram, gaining an average of 1,200 new monthly followers.
- Drove a robust 12% year-over-year growth in new members, adding approximately 3,000 new members monthly.
Community Relations & Social Media Manager
Talenthouse
San Francisco, California
02.2015 - 12.2017
- Achieved 40M+ reach and 92K+ likes on an organic Facebook post.
- Generated 33K+ impressions, 4K+ engagements, and 435+ likes on an organic tweet.
- Managed multiple cross-functional projects and launched two strategic campaigns, specifically targeting Spanish market. One campaign focused on fashion design, and other focused on graphic design in association with Fiat.
- Collaborated with various teams to develop and execute social media campaigns, enhancing Talenthouse's visibility and achieving business objectives.
Community Relations Manager
Talenthouse
San Francisco, California
09.2013 - 01.2015
- Achieved 1 million likes on Facebook page through organic growth.
- Generated an organic Facebook post with reach of over 6.5 million and received 46,000+ likes.
- Launched and managed successful campaign with vitaminwater and Jessi J, achieving international coverage and connecting Mexican artist with Jessie J team for wardrobe production for her concert at Rock in Rio in Brazil.
- Boosted new Talenthouse profiles, reduced deleted accounts, and created profiles for influencers, fostering positive growth trajectory.
- Exceeded client campaign KPIs by average of 30% through strategic planning, execution, and continuous optimization, resulting in high client satisfaction and repeat business.
Manager Consultant, International Market
Talenthouse
Palo Alto, California
01.2012 - 08.2013
- Launched Spanish social media channels on Facebook, Twitter, and Instagram.
- Create and translate press releases, pitches, newsletters, email campaigns, and iFrames.
- Boosted blog views with engaging articles, news, interviews, and success stories.
- Enhanced retention of Ibero-America users through implementation of customer support strategy.
- Established relations with key Ibero-American partners and published our campaigns in their digital channels.
- Onboarded and trained 15+ employees globally.
Education
Master of Science - Business Administration And Management
Monterrey Institute of Technology And Higher Educa
Houston, TX 09.2013 - 12.2015
Bachelor of Arts - Marketing
Universidad Autonoma De Durango
Mexico 08.2002 - 12.2006
Skills
- Workflow Management
- Training & Coaching
- Data visualization
- Project Management
- Pattern recognition
- Brand strategy
- Visual storytelling
- Competitor Analysis
- Social Listening
- Teamwork and Collaboration
- Content Creation
- Social Media Optimization
- Market Research
- Creative Problem-Solving
Software
Adobe Creative Cloud
Canva
Asana
ClickUp
HootSuite
Bitly
Buffer
Trello
Yesware
Sked
Google Suite
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Production Lead
Cell-Ed
01.2023 - 10.2024
Social Media Strategist
Club Fugazi Experiences
06.2022 - 10.2023
Latin America Market Consultant
Jiveworld
01.2022 - 06.2022
Social Media Manager
CORE
09.2020 - 12.2021
Social Media Manager
BirdEye
03.2020 - 08.2020
Content & Social Media Manager
Talenthouse
01.2018 - 02.2020
Community Relations & Social Media Manager
Talenthouse
02.2015 - 12.2017
Community Relations Manager
Talenthouse
09.2013 - 01.2015
Master of Science - Business Administration And Management
Monterrey Institute of Technology And Higher Educa
09.2013 - 12.2015
Manager Consultant, International Market
Talenthouse
01.2012 - 08.2013
Bachelor of Arts - Marketing
Universidad Autonoma De Durango
08.2002 - 12.2006
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