FATIN SALEH
Summary
Results-oriented professional with expertise in digital marketing and data analysis. Successfully identified market trends to drive business growth and implemented campaigns that increased brand awareness and customer engagement.
Overview
21
21
years of professional experience
Work History
Marketing Director
AMS Group, Inc
Whittier
04.2016 - Current
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends to identify opportunities for business growth and expansion.
- Oversaw digital marketing initiatives including social media, email, and content marketing.
- Collaborated with sales teams to align marketing efforts with overall business objectives.
- Conducted regular performance reviews of marketing campaigns for continuous improvement.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
Sales & Marketing Manager
Bridgecraft USA
Bell Gardens
03.2007 - 03.2016
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Analyzed customer data to identify trends and opportunities for improvement.
- Recruited account managers based on criteria agreed upon by senior management for seamless corporate consistency.
- Created marketing plans that included budgeting, branding, positioning, advertising campaigns, public relations initiatives, and promotional activities.
- Coached team members on best practices in sales techniques.
- Developed content for websites, brochures, presentations, emails, aimed at increasing brand awareness.
- Implemented new technologies such as CRM systems into the company's operations.
Department Manager
Staples
Irvine
02.2005 - 03.2007
- Assisted in managing daily store operations and team activities.
- Supported inventory management by organizing stock and maintaining displays.
- Communicated with customers to address inquiries and resolve issues.
- Collaborated with team members to ensure a positive shopping experience.
- Participated in training new employees on store policies and procedures.
- Maintained cleanliness and organization of merchandise areas throughout the store.
Education
High School Diploma -
Century High School
Santa Ana, CA06-2003
Some College (No Degree) - Business Administration
Cal State Fullerton
FullertonSkills
- Brand strategy
- Campaign management
- Customer relationship management
- Sales alignment
- Market analysis
- Digital marketing
- Strategic planning
- Team leadership
- Effective communication
- Problem solving
Timeline
Marketing Director
AMS Group, Inc
04.2016 - Current
Sales & Marketing Manager
Bridgecraft USA
03.2007 - 03.2016
Department Manager
Staples
02.2005 - 03.2007
High School Diploma -
Century High School
Some College (No Degree) - Business Administration
Cal State Fullerton
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