Fatoumata Diallo
Brooklyn,NY
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Stay Well Medical Spa & Aesthetic LLC
New York, NY
09.2023 - 06.2024
- Collaborated with CEO in creating visually appealing promotional flyers using Canva software for a startup medspa
- Revamped business website user interface, resulting in a 10% boost in bookings
- Implemented a successful Instagram marketing campaign showcasing upcoming treatments at the med spa, driving engagement and attracting five new prospective customers
User Experience Researcher and Design
Pelican Investment Management
New York, NY
11.2022 - 12.2022
- Collaborated with Pelican Invest leadership to identify and analyze website issues, resulting in a successful redesign that enhanced user experience and functionality
- Developed a targeted user interview questionnaire to identify necessary changes and create distinct personas for Pelican Invest: the saver and the gifter
- Engaged with stakeholders to determine key features for the initial release of Pelican 2.0, followed by conducting usability testing for website redesign
Social Media Marketing Intern
Women in Technology International, (WITI)
New York, NY
07.2021 - 11.2021
- Researched women in tech to provide relevant quotes and articles for WITI's social media team
- Achieved a 20% increase in Instagram page traffic by regularly creating and publishing blog posts and articles
- Created eye-catching promotional graphics for WITI events that showcased sponsors and regional/international networks
Marketing Associate
CSI Technology Incubator
New York, NY
08.2018 - 05.2019
- Organized and led 'Girls Who Code' program to empower high school students with coding skills
- Created and managed content for various college events, marketing materials, and newsletters
- Managed spreadsheet tracking CSI Alumni in the tech sector for communication and outreach
Education
UX/UI Immersive
General Assembly
New York, NY12-2022
Bachelor of Science - Communications-Design & Digital Media ,Psychology
CUNY - College of Staten Island
Staten Island, NY05-2021
Skills
- Digital Marketing
- Customer Service
- Visual Communication
- Branding
- Planning and Coordinating
- Search Engine Optimization SEO
- Adobe Creative Suite
- Teamwork and Collaboration
- Visual design
- User Research
- Content Strategy
Timeline
Marketing Coordinator
Stay Well Medical Spa & Aesthetic LLC
09.2023 - 06.2024
User Experience Researcher and Design
Pelican Investment Management
11.2022 - 12.2022
Social Media Marketing Intern
Women in Technology International, (WITI)
07.2021 - 11.2021
Marketing Associate
CSI Technology Incubator
08.2018 - 05.2019
UX/UI Immersive
General Assembly
Bachelor of Science - Communications-Design & Digital Media ,Psychology
CUNY - College of Staten Island
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