Fawzi Kronfol

Company Overview: Part of the global Civica group operating across State & Local Government, Finance, Healthcare, Public Safety, and Justice & Courts markets offering Master Data Management (MDM), Enterprise Master Patient Index (EMPI), provider directory, CRM integration and technology solutions.

• Developed and executed comprehensive marketing strategies to drive a 25% increase in brand awareness while aligning initiatives with broader consumer engagement objectives.
• Generated 14% revenue growth, ~$1M, from 3 new customers through innovative account-based marketing campaigns, demonstrating a strong aptitude for consumer-facing program management.
• Led and mentored a marketing team consisting of 15 stakeholders across the UK, India, and Australia, fostering collaboration and strategic alignment.
• Oversaw all U.S. marketing operations, including digital marketing, product marketing, and communications, ensuring cross-team execution aligned with business priorities.
• Collaborated with cross-functional teams, integrating agile methodologies to ensure marketing strategies were in sync with overall business initiatives and stakeholder expectations.
• Managed a $290k marketing budget with disciplined budget management practices to optimize resource allocation and drive impactful results.
• Analyzed market trends and competitor activities to identify 6 deals in FY25 with growth potential upwards of $1.2M ARR, contributing to long-term strategic planning.

Company Overview: Healthcare technology company offering a Data Curation as a Service (DCaaS) platform to optimize data integrity for payers, providers, and partners along the entire care continuum to make more informed and accurate decisions that improve patient outcomes and avoid unnecessary costs.

• Promoted from Senior Product Marketing Manager to Vice President of Marketing Strategy, driving product positioning, narrative development, and go-to-market strategy, while refining consumer strategy and product development approaches.
• Established and implemented efficient processes, including building out a Google AdWords process, deploying an account-based marketing process and tech stack, redesigning the website, and overhauling the prospect outreach approach to support cross-functional program execution.
• Led product marketing initiatives to create comprehensive marketing and brand strategies, including development of collateral, social media and communication strategies, as well as product overview documents and persona-specific content—demonstrating strong stakeholder management.
• Directed team efforts to deliver 24K+ emails in 2022 with an open rate of 9% and 19K+ emails in H1'23 with an open rate of 14.4%, underscoring disciplined program management and agile communication.
• Enhanced social media presence by growing followers across LinkedIn, Facebook, and Twitter by 139% from 2020-2023, further driving consumer engagement and brand advocacy.
• Boosted web traffic views by 72% and website engagement (downloads, clicks, and shares) by 20% YoY, achieving a 122% increase in monthly visitor sessions through a coordinated, agile-driven digital strategy.

Company Overview: Online marketplace where millions of consumers research purchases, connect with brands, transact, write reviews, and receive important consumer news.

• Co-managed two 30%+ EBITDA verticals by overseeing model strategy, resource management, partner development, and tactical operations with a focus on strategic program management and agile planning.
• Grew a content-based, lead-gen model from zero to $6M in annual revenue at 40%+ gross margin within 14 months, showcasing a robust understanding of consumer strategy development.
• Filled critical gaps on security and compliance by establishing comprehensive data protection and security policies based on industry standards, while coordinating with the Product Development team to reduce audit risk by 25%.
• Led compliance initiatives for customer, partner, employee, and business data protection, achieving GDPR Privacy Shield certification through effective stakeholder management.
• Developed engaging annual training material within BambooHR to meet HIPAA and data protection regulations, demonstrating the ability to convert strategic priorities into operational execution.

Company Overview: Management consulting firm with expertise in analytics, digital, engineering, and cyber, helping businesses, government, and military organizations transform.

• Supported the Analytics and Strategy functions to identify opportunities and define next steps for positioning and executing business development efforts, leveraging analytical frameworks for problem solving.
• Developed and piloted a firm-wide Accelerated Management Consulting Training program with 3 sessions per year, enrolling 140+ senior consultants in year 1 and significantly reducing attrition rates within 6 months.
• Provided product management support for the Tax Professional Digital Initiative by investigating opportunities for enhancing both digital and non-digital services to better support tax professionals.
• Facilitated comms between business users and IT developers during development of an Event-Driven Architecture product, applying agile methodologies to promote efficient data processing, improved operational efficiencies, and enhanced compliance.

Company Overview: Consultancy providing rapid response technology services to civilian, defense, and homeland security customers.

• Optimized the digital media strategy to reinforce brand positioning and value by integrating web, mobile, and social applications into business practices, resulting in improved customer engagement and brand visibility.
• Identified and segmented target markets into a three-tier business model using contract and publicly-available financial data of Fortune 2000 companies, which informed strategic planning and stakeholder engagement.