Summary
Overview
Work History
Education
Timeline
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Faye Shi

Sunnyvale,California

Summary

A seasoned bilingual (Mandarin and English) product manager with strong focus on user experience, monetization, and growth. Passionate about creating sleek products and solving complex problems.

Overview

8
8
years of professional experience

Work History

Sr. Product Manager

TikTok Shop Monetization
12.2021 - Current

‣ Lead ad formats of short-video and live room for TikTok Shop Ads; launched lists of new and innovative ad formats, leading to a 3x CTR lift

‣ Managed creative supply for Shop Ads advertisers; launched a variety of solutions to help advertisers access and produce high-quality creative videos at scale, including Gen AI creative tool, carousel ad, affiliate program, leading to a 2x ROAS lift

Sr. Product Manager

TikTok Lead Ads
03.2021 - 12.2021

‣ Founding team for Lead Ads, led core product and growth efforts to build and scale Lead Ads from 0 to xx million revenue in 7 months.

‣ Led numerous features development, including ad creation, ad formats, CRM integration, and asset management.

Product Manager

Rakuten Rewards
01.2019 - 03.2021

‣ Led multiple browser extension teams, focusing on driving growth and monetization in the US and Canada markets for Rakuten Rewards.
‣ Managed diverse product lines, delivering an exceptional desktop and mobile cashback extension experience with a user rating of 4.7+/5.0.
‣ Collaborated closely with business stakeholders to develop robust product strategies and roadmaps.
‣ Launched 1st Rakuten Rewards mobile extension partnered with Samsung

PRODUCT MANAGER

ZAPLABS
08.2017 - 01.2019

‣ ZapLabs is building CRM and Leads Generation Service for real estate brokerages and agents
‣ Led UXR/Eng/Sales teams to define product roadmap
‣ Launched SEM campaign setting console to improve operational efficiency
‣ Led A/B tests on SEM landing page to increase user acquisition rate
‣ Built user acquisition, engagement, and revenue dashboards from scratch using SQL/Tableau
‣ Implemented Kanban methodology in the engineering team for velocity prediction

PRODUCT MARKETING SPECIALIST

GOOGLE
02.2016 - 03.2017

‣ Managed the Google Play Store's merchandising calendar for the Hong Kong and Taiwan markets.

‣ Led the creation of seasonal and promotional content, using internal data and market research to drive acquisitions for local Games & Apps.

Education

M.S. - SOFTWARE MANAGEMENT

CARNEGIE MELLON UNIVERSITY
Mountain View
12.2015

M.S. - ELECTRONIC BUSINESS

CITY UNIVERSITY OF HONG KONG
Hong Kong
05.2013

B.S. - DIGITAL MEDIA TECHNOLOGY

BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS
Beijing, China
05.2011

Timeline

Sr. Product Manager

TikTok Shop Monetization
12.2021 - Current

Sr. Product Manager

TikTok Lead Ads
03.2021 - 12.2021

Product Manager

Rakuten Rewards
01.2019 - 03.2021

PRODUCT MANAGER

ZAPLABS
08.2017 - 01.2019

PRODUCT MARKETING SPECIALIST

GOOGLE
02.2016 - 03.2017

M.S. - SOFTWARE MANAGEMENT

CARNEGIE MELLON UNIVERSITY

M.S. - ELECTRONIC BUSINESS

CITY UNIVERSITY OF HONG KONG

B.S. - DIGITAL MEDIA TECHNOLOGY

BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS
Faye Shi