A seasoned bilingual (Mandarin and English) product manager with strong focus on user experience, monetization, and growth. Passionate about creating sleek products and solving complex problems.
‣ Lead ad formats of short-video and live room for TikTok Shop Ads; launched lists of new and innovative ad formats, leading to a 3x CTR lift
‣ Managed creative supply for Shop Ads advertisers; launched a variety of solutions to help advertisers access and produce high-quality creative videos at scale, including Gen AI creative tool, carousel ad, affiliate program, leading to a 2x ROAS lift
‣ Founding team for Lead Ads, led core product and growth efforts to build and scale Lead Ads from 0 to xx million revenue in 7 months.
‣ Led numerous features development, including ad creation, ad formats, CRM integration, and asset management.
‣ Led multiple browser extension teams, focusing on driving growth and monetization in the US and Canada markets for Rakuten Rewards.
‣ Managed diverse product lines, delivering an exceptional desktop and mobile cashback extension experience with a user rating of 4.7+/5.0.
‣ Collaborated closely with business stakeholders to develop robust product strategies and roadmaps.
‣ Launched 1st Rakuten Rewards mobile extension partnered with Samsung
‣ ZapLabs is building CRM and Leads Generation Service for real estate brokerages and agents
‣ Led UXR/Eng/Sales teams to define product roadmap
‣ Launched SEM campaign setting console to improve operational efficiency
‣ Led A/B tests on SEM landing page to increase user acquisition rate
‣ Built user acquisition, engagement, and revenue dashboards from scratch using SQL/Tableau
‣ Implemented Kanban methodology in the engineering team for velocity prediction
‣ Managed the Google Play Store's merchandising calendar for the Hong Kong and Taiwan markets.
‣ Led the creation of seasonal and promotional content, using internal data and market research to drive acquisitions for local Games & Apps.