Faz Assadi

Turquoise Choice is a dynamic and exciting startup, focusing on building intuitive, scalable applications for Pickleball, the fastest-growing sport in the world.

• Product Strategy & Innovation – Guide the development of high-performing, user-friendly software solutions that enhance the pickleball experience.
• User-Centric Design – Ensure software is intuitive, engaging, and optimized for seamless navigation and customer satisfaction.
• Scalability & Performance Optimization – Advise on building robust and scalable platforms that support
  high user demand and growth.
• Technology Stack & Best Practices – Recommend modern tech stacks and agile methodologies to enhance development efficiency and software reliability.
• Data-Driven Decision Making – Leverage analytics and user feedback to refine product features,
  improve engagement, and optimize performance.
• Seamless Integration and API Development – Support the development of software that integrates seamlessly with third-party tools, wearables, and booking systems.
• Security & Compliance – Advocate for best practices in data protection, cybersecurity, and regulatory compliance to ensure user trust and safety.

• Creating UX design systems to expedite the development of front-end applications that are consistent, intuitive, performant, and easy to use.
• Building a modern content management system (CMS) to allow timely and consistent messaging and content to be delivered to clients at the right time and place.
• Digital transformation of legacy account opening and related services, resulting in much higher engagement and new account creations.
• Building a high-performing team by hiring, mentoring, training, and retaining top talent.
• Built a consistent prioritization process across siloed organizations to achieve full alignment and collaboration, resulting in achieving short-term and long-term goals more efficiently.
• Oversaw Agile development processes across multiple teams, enhancing delivery velocity and cross-functional collaboration.
• Introduced and scaled CI/CD pipelines to enable faster, more reliable releases, with minimal risk.
• Cultivated a culture of innovation and inclusion through mentorship, talent development, and DEI-driven hiring practices.
• Reduced product development cycles by 50% via rapid prototyping and user-centric design.

Leading the engineering team to build the Oracle CX Unity platform.

• CX Unity is a unique approach to managing customer data that enables organizations to deliver an experience that is timely, relevant, and consistent across known and unknown interactions.
• Building a common UI components library that can be used by different products across the group (using JET, React, Backbone, Ruby, Bootstrap, Java, and JavaScript).

Leading Oracle Marketing Cloud engineering and technical architect teams to provide:

• Deep integrations between OMC products.

• Automated user and account provisioning.

• Application performance optimization.

Data integration and customer 360.

Implementing and up-taking Oracle core.

technology (e.g.) Security, Identity.

Management, Metering services, OCI, ...)

Building dashboards and enabling SSO across OMC products.

Building security compliance.

• Unified three acquired social platforms within nine months, boosting global reach and market share.
• Directed the full product lifecycle from design to release across multiple high-scale, AI-enhanced platforms.
• Designed and deployed high-volume, secure social platforms, integrated with the Oracle CX suite.
• Incorporated AI for predictive modeling, increasing engagement, and mindshare by 30%.
• Scaled CI/CD pipelines to support real-time social media feature rollouts and improvements.
• Developed Agile practices tailored to fast-moving, cloud-native, social solutions.
• Integrate with the most popular social networks around the globe.
• Collaborate with customers, sales, and analysts to build a competitive and current strategy.
• Increase transaction security, reliability, and privacy through prevention, protection, and response.
• Building a responsive design and a configurable dashboard using Ruby, Java, Ruby on Rails, jQuery, Backbone, JavaScript, Angular, Bootstrap, and React web components.

• Built multiple HCM products from the ground up, including Performance, Time & Labor, and Career Development.
• The executive sponsor for the customer early adoption program ensures 100% customer satisfaction and success for new Fusion customers.
• Directed global development teams from scratch, ensuring a high level of productivity in a short period of time, in India and China.
• Led performance, reliability, and scalability (PSR) for the HCM product suite.
• Scaled global development centers in India and China, ensuring rapid productivity.
• Directed end-to-end product roadmaps, including UI/UX design, development, QA, release, and GTM.
• Led the implementation of CI/CD across legacy systems, transitioning to modern SaaS platforms.
• Oversaw the Agile transformation of multiple product lines, improving transparency and team velocity.
• Led the Fuse Project to redesign and modernize the UI across the HCM suite. This results in a 40% development cost saving.

• Technical lead and project manager for multiple HR and Absence Management projects.
• Built migration and data flows between various HR applications.
• Designed and implemented a product localization framework. Built an automation framework across multiple products.
• Responsible for project requirements, customer support, and escalations.