Jacqueline Ascher

· Brand Strategy: Collaborated with design and marketing teams to ensure consistent and cohesive brand messaging for the Spring/Summer 2024 collections.

· Market Research & Consumer Insights: Analyzed purchasing behavior across direct-to-consumer (DTC) and wholesale channels, providing insights to guide product launches and promotions.

· Product Localization: Partnered with the Italian team to adapt product offerings for the U.S. market, enhancing consumer relevance and satisfaction.

· Customer Experience & Brand Loyalty: Provided personalized styling recommendations, strengthening customer relationships, and boosting brand loyalty

· Sales Performance: Exceeded sales targets by promoting Loft credit cards and leveraging upselling techniques

· Market Insights: Collected customer feedback on product preferences, informing merchandising and marketing strategies