NAVDEEP TRIVEDI
Augusta,GA
Summary
Marketing professional with expertise in strategic planning, transformation, and operations. Expert in digital marketing, including CMS, SEO, paid search, social media marketing, content marketing, web analytics, and measurement. Deep understanding of B2C & B2B marketing techniques and tools, with proven experience in implementing and managing marketing automation workflows to improve lead generation and nurture.
Overview
16
16
years of professional experience
Work History
Digital Marketing Manager
Lord Companies Ltd
03.2023 - Current
- Enhanced brand awareness by utilizing effective digital marketing strategies, including content marketing, social media campaigns, and local search engine optimization, and increased online inquiries and website traffic
- Some of the notable accomplishments are:
- Orchestrated comprehensive omnichannel marketing campaigns and executed targeted SEO strategies, resulting in a 50% increase in organic search traffic while generating over 300 qualified business inquiries within six months
- Successfully configured Salesforce Marketing Cloud and GA4 on websites and mobile applications to track specific events, goals, and user interactions relevant to digital marketing objectives
- Developed a comprehensive reporting dashboard to track key performance indicators for digital marketing initiatives, streamlining performance reviews and optimization efforts
- Used marketing tools to analyze and improve content performance, including keyword placement and structural improvements.
Assistant General Manager, Communications
Sai Life Sciences
09.2019 - 01.2023
- Organized the marketing initiatives from conceptualization to execution for India's fastest-growing CRO-CDMO
- Worked closely with the business vertical heads to develop go-to-market strategies in healthcare and ensured seamless integration of sales and marketing activities to drive customer acquisition
- Here are some notable accomplishments:
- Successfully led end-to-end implementation of Salesforce Marketing Cloud (SFMC) solutions, including setting up journey builders, automation studios, and email campaigns
- Oversaw platform customization to enhance audience segmentation, targeting, and personalized customer engagement
- Set up data-driven marketing campaigns using SFMC, integrating CRM data into diverse customer lifecycle management and multi-channel campaigns
- Utilized Google Analytics, HubSpot, and other data sources to track and report on social media and website performance metrics, providing valuable insights to organizational heads for strategic decision-making and continuous improvement initiatives
- Achieved a 100% increase in online business inquiries through targeted digital campaigns
- Played a key role in content development and editing, ensuring consistent messaging and a clear voice across various platforms, resulting in enhanced brand positioning with target audiences.
Head of Digital Marketing
People Combine
12.2016 - 08.2019
- Devised the marketing strategies and initiatives to promote India's most prominent international school chain – Oakridge International Schools
- Also led the team of pre-sales and online marketing professionals to engage directly with parents and effectively boost admissions
- Additionally, supervised all below-the-line and through-the-line marketing endeavors to optimize admissions and revenue
- Here are some key accomplishments:
- Led the comprehensive marketing strategy, collaborating with cross-functional teams across all 5 campuses, resulting in improved organic visibility and search rankings
- Successfully integrated a marketing automation system and set up drip campaigns to increase walk-in to admissions conversions from 50% to 70%
- Effective branding campaigns resulted in a 70% increase in leads from organic sources.
Senior Manager, Marketing & Communications
Indian School of Business
05.2012 - 11.2016
- Developed effective communications and marketing initiatives to promote the school’s programs, students, and faculty achievements
- Managed ISB.Edu website rebranding project, increased the monthly website visits by 100%, by crafting a comprehensive SEO roadmap
- Worked on a comprehensive digital marketing strategy for programs, resulting in a significant increase in online visibility and engagement across web, social, and digital channels
Associate Director, Internet Marketing
Spectraforce Technologies
07.2008 - 04.2012
- Led the development and execution of e-commerce marketing strategies for retail customers, including promotional campaigns, SEO, and paid media (PPC, display ads, social media)
- Drove online sales growth by 30% by optimizing product listings, creating targeted offers, and enhancing the digital customer journey
- Managed omnichannel retail marketing strategies, and coordinated cross-channel promotions, loyalty programs, and personalized messaging, ensuring a seamless customer experience across e-commerce platforms.
Education
Senior Management Program - General Management
Indian Institute of Management (IIM)
Ahmedabad04.2022
Master of Business Administration - Marketing
SMU
Manipal07.2006
Master of Science - Agriculture
Jawaharlal Agriculture University
Indore07.2000
Skills
- Search Engine Optimization: (Local and global SEO), On-Page Off-page, Technical SEO
- Marketing Automation: HubSpot, MailChimp, Salesforce Marketing Cloud
- LinkedIn Ads, Google Ads, Facebook & Instagram Ads, Meta, Twitter, Youtube
- Agile/Scrum, Waterfall methodologies
- Keyword Research, Content Marketing, Content creation
- Screaming Frog, Crazy Egg, SEMRush, SimilarWeb, HootSuite, Meltwater Suite
- Google Analytics, Google Search Console, Google Tag Manager, Optimisely
- CMS: WordPress, Drupal, Joomla, Magento, Sitecore, SharePoint
Accomplishments
- Google Analytics 4, Google
- Professional Scrum Master, (Scrum.org)
- Digital and Social Media Marketing Strategies, Indian School of Business
- Account-Based Marketing & Strategy
- Business Analyst
- SEO Fundamentals, SEMrush
- Google Universal Analytics, Google
- Contextual Marketing, HubSpot
- Google AdWords, Google
Timeline
Digital Marketing Manager
Lord Companies Ltd
03.2023 - Current
Assistant General Manager, Communications
Sai Life Sciences
09.2019 - 01.2023
Head of Digital Marketing
People Combine
12.2016 - 08.2019
Senior Manager, Marketing & Communications
Indian School of Business
05.2012 - 11.2016
Associate Director, Internet Marketing
Spectraforce Technologies
07.2008 - 04.2012
Senior Management Program - General Management
Indian Institute of Management (IIM)
Master of Business Administration - Marketing
SMU
Master of Science - Agriculture
Jawaharlal Agriculture University
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