Randi Cherwin
Sales Manager
Montgomery,Alabama
Summary
Sales Manager with over 16 years of progressive experience in sales, marketing and client management, adept at leading large-scale projects and enhance organizational reputation. Skilled in navigating complex global markets, evidenced by a successful track record of managing multimillion-dollar accounts and securing high-value bids. Committed to leveraging expertise in strategic marketing and client relations to drive future growth and market expansion.
Overview
16
16
years of professional experience
Work History
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
12.2020 - Current
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created and managed marketing budget, ensuring maximized ROI.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Planned and executed events and marketing programs to increase qualified leads.
- Boosting client retention by 30% through targeted marketing strategies.
GLOBAL ACCOUNT MANAGER
HAWORTH
03.2020 - 12.2020
- Steered new business engagements from inception to final pitch.
- Achieved major win by securing global bid for UBS Group.
- Managed $15MM projects, exceeding quality standards and timelines.
- Collaborated closely with internal teams to design and execute customized solutions that met each client''s unique requirements, achieving high levels of satisfaction and retention.
- Managed complex projects across multiple regions, ensuring timely delivery and exceeding client expectations.
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
12.2018 - 03.2020
- Implemented targeted marketing strategies, boosting client retention by 30%
- Efficiently managed marketing budgets, saving 20% in costs
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
SALES REPRESENTATIVE
EDELMAN LEATHER
04.2017 - 12.2018
- Contributed to extensive revenue growth ($5MM+ in sales) by working closely with major architectural and design firms, furniture dealerships, and end-users to promote company brand.
- Created national account standard for JPMorgan Chase resulting in initial $350,000 order.
- Provided monthly sales reports and analysis using Salesforce.
- Trained and mentored new sales representatives.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
CONTRACT CONSULTANT
DEKKO/HOWE/Staples
12.2014 - 04.2017
- Led innovative business development strategies for DEKKO, HOWE, and Staples expanding market footprint.
- Negotiated complex distributor agreements, enhancing competitive positioning.
- Led market analysis to redefine sales strategies, enhancing brand presence for Staples.
- Drove $1MM revenue increase by re-establishing HOWE U.S.
- Pioneered branding strategies with top firms, significantly boosting market image with Gensler for Staples.
- Mentored junior staff, fostering a collaborative and skilled sales team.
- Initiated pilot programs that transformed branding and sales approaches.
- Spearheaded a strategic partnership, increasing market share by 20% at DEKKO.
- Monitored performance metrics to identify areas for improvement in ongoing contracts, leading to more successful outcomes for clients.
- Managed a diverse portfolio of contracts, demonstrating adaptability and expertise in various industries.
REGIONAL SALES MANAGER
CROSSVILLE, INC.
08.2012 - 12.2014
- Spearheaded sales growth in New York City, focusing on new business and national accounts.
- Secured national account with Soul Cycle within four-month timeframe, targeting high-value clients
- Boosted regional sales by 30% by forging key partnerships and optimizing team performance.
- Managed team of 10 regional sales representatives and consistently achieved high sales targets.
SALES REPRESENTATIVE
HERMAN MILLER, INC.
09.2008 - 08.2012
- Directed sales initiatives for renowned furniture brand, targeting major NYC firms.
- Conducted monthly sales analysis, providing insightful reports.
- Managed high-profile accounts, including Fortune 500 companies, on national and global scale.
- Successfully took over Gensler account, as chosen by Executive Leadership team.
- Received Presidential National Sales award for achieving 197% of goal (15.7M).
- Selected for nationwide committee to address how successful. development and design of new products contributes to employee attraction and retention.
- Trained and mentored new sales representatives.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
Education
Business Management - Business -
Gibbs College
Melville, New York12.1998
Skills
- Field Sales
- Market Strategies
- Contract Negotiation
- Business Development
- Problem Solving
- Market Analysis
- Sales Training
- Distribution
- Collaboration
- Project Management
- Public Relations
Awards
- Awarded the Presidential National Sales award for surpassing sales goal by 197%, totaling $15.7 Million.
- Handpicked by Executive Leadership team to manage the esteemed Gensler Account.
- Selected by Executive Leadership team to join the Nationwide Committee for attraction & retention in the workplace
- Chosen by Executive Leadership team to participate in a Global Committee.
Timeline
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
12.2020 - Current
GLOBAL ACCOUNT MANAGER
HAWORTH
03.2020 - 12.2020
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
12.2018 - 03.2020
SALES REPRESENTATIVE
EDELMAN LEATHER
04.2017 - 12.2018
CONTRACT CONSULTANT
DEKKO/HOWE/Staples
12.2014 - 04.2017
REGIONAL SALES MANAGER
CROSSVILLE, INC.
08.2012 - 12.2014
SALES REPRESENTATIVE
HERMAN MILLER, INC.
09.2008 - 08.2012
Business Management - Business -
Gibbs College
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