Summary
Work History
Education
Published
Skills
Volunteer
Certification
Work Availability
Awards
Quote
Timeline
Teacher
Feba Alex

Feba Alex

Marketing Manager | Brand Builder
Northridge,CA

Summary

Organized and dependable marketing expert passionate about developing and implementing initiatives to optimize the brand and company. An industry expert at conducting research for in-depth, educational, keyword-optimized articles. With a strong work ethic, it is a liberty to be a resourceful and creative addition to the team.

Work History

Marketing Manager

Bank of Whittier
Whittier, CA
08.2024 - Current
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Wrote social media outreach posts on both informational and promotional topics.
  • Conducted research to identify audience demographics, incorporating collected data into future copy.
  • Boosted search engine rankings with the implementation of targeted SEO strategies in web content.

Lead Marketing Copywriter

Landing International
Los Angeles, CA
11.2023 - 05.2024
  • Crafted engaging product descriptions, email campaigns, brand events, social posts and blogs that led to a 15% increase in click-through rates, generating over 100 new leads per month.
  • Analyzed and presented industry trends, competitive landscape, and target audiences to develop a marketing campaign for the launch of EDIE virtual chatbot.
  • Utilized data-driven keyword research to optimize SEO for beauty tech-specific content, leading to a 10% increase in organic search traffic leading to new brand partnerships with Ulta and JCPenny.
  • Created website copy and collaborated with graphic designers to produce visually appealing landing pages for the Voices of Beauty Summit to bring together over 200 industry leaders and pioneers in the beauty industry.

Lead Content Writer

Proxima Clinical Research Inc.
Houston, TX
08.2022 - 04.2023
  • Wrote, edited, and published more than ten in-depth articles for Proxima News on themes related to MedTech, biotech, and life sciences.
  • Lead the initiative in rebranding the Proxima website by presenting competitor reports and producing website content for service, therapeutic and home pages.
  • Wrote case studies for publishing and created general oncology and phase I oncology fact sheets to be used as downloadable financial resources.
  • Increased Proxima’s click-through rate and content interaction by utilizing SEO, Keyword optimization techniques, and creating social media content.
  • Trained in Canva, SharePoint, SEMRush, as well as being certified in HubSpot Content Marketing.

Senior Quality Assurance Analyst

Amgen Inc.
Thousand Oaks, CA
04.2020 - 05.2022
  • Certified in upstream cell culture and downstream purification process for drug production
  • Conducted Electronic Batch Record Review as well as MP and SOP revision and approval.
  • Oversaw B7 staff and process by providing Quality support
  • Problem solving and investigating methods used consistently to resolve GMP, GDP, and SOP deviations
  • Provided QA over-site, GEMBA and Process Walkthrough to align with Amgen Quality Systems
  • Presented One Point Lessons, Job Aids, Safety Topics and SEE Cards to educate department on errors to avoid
  • Selected to complete a two month tour of duty within B31 as Incoming QA
  • Knowledgeable in SAP, Trackwise QMTS, BTRS, Maximo, LIMS, Citrix BRR and other applications

Quality Assurance Analyst

Pharmavite LLC.
San Fernando, CA
09.2019 - 04.2020
  • Conducted shelf-life investigations for Nature Made Vitamins
  • Executed statistical analysis methods and regression table reports to understand product changes, requirements and overages.
  • Trained in PLM, JDE, and LIMS applications
  • Supported company in maintaining work environment focused on quality, communication, collaboration, integration and teamwork.
  • Created and achieved product quality objectives and met product specifications.
  • Facilitated the Seimmins Project to convert and digitalize all data on products.

Quality Assurance Analyst

Crown Bakery Inc.
Los Angeles, CA
10.2018 - 06.2019
  • Produced comprehensive nutritional database using Genesis ESHA software.
  • Developed and maintained specification sheets for products while maintaining compliance with FDA and GMP regulations all while following SOP guidelines.
  • Worked closely on ingredient procurement, reviewed HACCP plans, and utilized aseptic techniques for product testing.
  • Excellent work knowledge with Microsoft Word, Excel and Access.
  • Helped achieve a 30% higher third-party audit score compared to previous visit.

R&D Food Technologist

Flavor Producers Inc.
Valencia, CA
05.2017 - 09.2018
  • Conducted and reviewed precise documentation for outgoing flavors to be compounded using Batchworks software.
  • Designed and created new prototypes of beverages and foods using innovative flavor profiles for Starbucks, Cliff Bar, Coca-Cola, etc.
  • Refined and corrected existing flavor profiles and their chemical composition to meet selling standards using Good Laboratory Practices (GLP).
  • Worked and collaborated with companies such as Quest and Kevita to improve their flavor profile.
  • Provided precise nutritional value and serving sizes to meet daily intake for products.

Education

Certificate - Journalism

UCLA

Bachelor of Science - Consumer Sciences

CSUN
05.2019

Published

The articles listed below were written, edited, and published by me.

  • https://www.itisoverdue.com/blog/588
  • https://www.proximacro.com/news/navigating-the-pre-market-approval-application-process-for-your-class-iii-medical-device
  • https://www.proximacro.com/news/biotech-and-medtech-funding-series-funding-an-oncology-startup-with-cprit
  • https://www.proximacro.com/news/510-k-or-pma-should-your-medical-device-receive-fda-clearance-or-fda-approval
  • https://www.proximacro.com/news/a-patient-centric-approach-to-overcoming-patient-recruitment-challenges-in-oncology-2
  • https://www.proximacro.com/news/expert-tips-for-writing-your-clinical-trial-protocol
  • https://www.proximacro.com/news/why-when-and-how-to-implement-a-quality-management-system-qms
  • https://www.proximacro.com/news/5-key-strategies-for-clinical-trial-patient-recruitment
  • https://www.itisoverdue.com/blog/607

Skills

  • Social Media Platforms
  • Blog Writing
  • Creative Thinker
  • Microsoft Word / Wireframing
  • SEO/ Keyword Optimization
  • Research Assistant: cancer research
  • Visual Element Development
  • Strong Interpersonal Communication
  • Technical Writing/ Content Writing
  • MedTech and biotech CRO industry
  • Microsoft Office, Adobe Creative Cloud
  • Teamwork and Collaboration
  • Decision-Making with Organization
  • Medical Device: 510(k), DeNovo, PMA
  • Patient Recruitment for Clinical Trials
  • QMS (Quality Management System)

Volunteer

  • Writer for It Is Overdue
  • UCLA Care Extender
  • COPE Health Scholar
  • Children's Hospital Los Angeles
  • Big Buddies Foster Care
  • IVHQ: New Delhi
  • Crisis Counselor at Crisis Text Line
  • ISWV Sunday School
  • ICNA Relief Food Drive

Certification

HubSpot Academy: Content Marketing Certified

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Awards

Miss California USA 2021: Semifinalist and Photogenic Award

Casting Network: https://app.castingnetworks.com/talent/public-profile/0f28145a-d00f-11ec-bad1-d7cf0213a30e

Management: OTTO Models

Quote

The ones who are crazy enough to think they can change the world, are the ones that do.
Steve Jobs

Timeline

Marketing Manager

Bank of Whittier
08.2024 - Current

Lead Marketing Copywriter

Landing International
11.2023 - 05.2024

Lead Content Writer

Proxima Clinical Research Inc.
08.2022 - 04.2023

Senior Quality Assurance Analyst

Amgen Inc.
04.2020 - 05.2022

Quality Assurance Analyst

Pharmavite LLC.
09.2019 - 04.2020

Quality Assurance Analyst

Crown Bakery Inc.
10.2018 - 06.2019

R&D Food Technologist

Flavor Producers Inc.
05.2017 - 09.2018

Certificate - Journalism

UCLA

Bachelor of Science - Consumer Sciences

CSUN

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Feba AlexMarketing Manager | Brand Builder