FEDERICO LAURETI
Channel Marketing Manager
Miami,FL
Summary
Dedicated marketing professional with 12+years of experience in product, channel, lead generation and account project management. Detail-oriented, attentive and decisive leader with proven ability to scale campaigns, data-driven programs and accelerate the pipeline for high-growth companies.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Channel Marketing Manager
TRANSAMERICA, Insurance and Financial Services
02.2022 - Current
- Creates and executes integrated marketing campaigns aligning to strategic initiatives, sales strategies and lead generation programs utilizing email, website, webinars and paid social.
- Partners with cross-functional team to define audience segments, resulting in increased audience engagement by 20% within multi-touch digital campaign.
- Tracks and evaluates campaign effectiveness using qualitative and quantitative data and methods.
- Lead project manager for all product launches, managing GTM messaging and positioning integration, marketing plan, and creative team through execution.
Senior Marketing Manager
BLINK CHARGING
02.2021 - 09.2021
- Developed and managed global marketing and branding strategies alongside VP of Marketing to establish Blink brands for consumers and EV charging locations
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives resulting in a 6% conversion rate.
- Worked to reinforce positive relationships with EV charging locations which included development of first ever client retention and loyalty strategy.
- Developed communications and outreach plans to enhance member involvement, enrich Blink experience throughout entire membership lifecycle, including onboarding and retention of existing members.
- Managed public relations agency and guided strategy to target specific audience.
Marketing Manager
PA GROUP
10.2017 - 09.2019
- Developed and managed global marketing and branding strategies and processes for PA Group (health) and Premier Trust (investment) products and market segments in Latin America and Asia resulting in brand awareness throughout the region
- Formulated, directed, and managed marketing and communication strategies for the international market in the areas of insurance and investments including the conceptualization and creation of content.
- Increased audience engagement by creating and managing the social media efforts for both divisions including creating engaging content, tracking followers and managing messages.
- Developed corporate marketing plans for all PA Group business units (health and investment), in consultation with operations and sales departments, to meet marketing objectives and drive sales.
- Formulated, managed and met the budget limits to meet organizational objectives.
- Worked on new rebranding effort by directing, approving, executing and overseeing photography, videography and all other collateral materials needed to ensure successful rebranding or positioning.
Marketing Consultant
CAREPLUS HEALTH PLANS, HUMANA
01.2017 - 10.2017
- One of Florida's leading provider of Medicare Advantage Plans, Revamped collateral materials by managing creative development, production and dissemination of marketing and sales enrollment related materials for all brokers in Florida
- Transformed the use of sales kit material usage by managing tracking systems to understand, forecast and predict usage and ensure printed inventory levels support the market needs & goals
- Conducted focus groups and served as Liaison with sales markets to understand specific opportunities and ensure materials are developed accordingly.
International Marketing Executive
BEST DOCTORS, INC
05.2010 - 11.2016
- A provider of international medical solutions to high-end clientele worldwide
- Served as consultant on a new short-term coverage product, from product inception, branding to feasibility studies, collaborating with all departments on future implementation
- Project manager charged with overseeing the marketing efforts and brand recognition for fronting agreements in Guatemala and Ecuador as well as throughout Latin America to ensure and maintain consistency of marketing materials and the proper use of the Best Doctors brand
- Responsible for print and digital marketing communication efforts such as sales support materials, including e-postcards, product comparison charts, videos, testimonials, sales sheets, newsletters and international and external communications
- Accountable for the creation of annual sales convention held in Africa, Europe and the Middle East for over 400 guests; branded materials, including announcements, website, convention program, and invitations resulting in after convention increase in sales
- Project Manager for major printing project and logistics for Latin America resulting in a $50,000 cost savings for the company
- In charge of all digital e-blast communication efforts to internal staff via newsletter and a network of 3,500 + brokers in LATAM and the Caribbean.
Managing Director
NETWORK ADVISORS, LLC
01.2009 - 01.2010
- Provided strategic consulting to approximately 10 international organizations
- Served as a consultant and recruiter for SAM Headhunting of Denmark; created sales and marketing plans on the local Florida market, which allowed SAM Headhunting to begin establishing US operations; successfully recruited a Managing Director for a German Auto Manufacturer wishing to expand its Mexico operations
- Played key role in new regional decisions and presented complete financial and market analysis that yielded the inclusion of the Mexican market for SAM Headhunting
- Developed marketing plan for Norwegian hotel chain looking to establish franchise operations in the US.
Senior Relationship Manager
BUPA INTERNATIONAL
01.2007 - 05.2009
- Expanded sales in Latin America and Caribbean territory by targeting 300 new brokers and multinational organizations
- Created regional sales plans, compensation, reporting, product segmentation and offering package for each market segment that yielded market growth
- Managed part of the 5,000 intermediaries that included insurance agents, brokers, and banks in Latin America and Caribbean territory to ensure profitability
- Ensured efficiency of relationship management staff by providing product knowledge and guidance on major decisions
- Increased sales in assigned region by 8% through training and providing product support for the intermediary network
- Managed the IHI Travel product proposition by acting as a liaison between Copenhagen and Latin America.
Relationship Manager and Medical Travel Product Specialist
INTERNATIONAL HEALTH INSURANCE DANMARK A/S, IHI Danmark A/S
01.2005 - 01.2007
- Increased exposure/sales of IHI Travel plans and achieved 90% customer retention with 10% overall market growth
- Accomplished early sales plan fulfillment of the medical travel product by aggressively pursuing leads
- Recommended and executed growth initiatives through modification and implementation of current product line which increased regional revenue by 5%
Education
Master of Business Administration - Management, Business Management
UNIVERSITY OF PHOENIX
Phoenix, AZBachelor of Arts - International Marketing & Business
UNIVERSITY OF MIAMI
Coral Gables, FLBachelor of Arts - International Political Science
UNIVERSITY OF MIAMI
Coral Gables, FLSkills
- Strategic planning
- Market Analysis
- Campaign performance analysis & optimization
- Product launches & GTM strategy
- Content strategy
- Lead Generation
- Segmentation
- Salesforce Marketing Cloud, Tableau, Google Analytics, Google Ads, Wordpress
- Fluent in English, Spanish, Portuguese, Italian
Certification
Programming Foundations with JavaScript, HTML and CSS, Duke University Foundations of Digital Marketing, Google- Adobe Photoshop Certificate, Miami Dade College - Social Media for Business, Florida International University
Timeline
Channel Marketing Manager
TRANSAMERICA, Insurance and Financial Services
02.2022 - Current
Senior Marketing Manager
BLINK CHARGING
02.2021 - 09.2021
Marketing Manager
PA GROUP
10.2017 - 09.2019
Marketing Consultant
CAREPLUS HEALTH PLANS, HUMANA
01.2017 - 10.2017
International Marketing Executive
BEST DOCTORS, INC
05.2010 - 11.2016
Managing Director
NETWORK ADVISORS, LLC
01.2009 - 01.2010
Senior Relationship Manager
BUPA INTERNATIONAL
01.2007 - 05.2009
Relationship Manager and Medical Travel Product Specialist
INTERNATIONAL HEALTH INSURANCE DANMARK A/S, IHI Danmark A/S
01.2005 - 01.2007
Master of Business Administration - Management, Business Management
UNIVERSITY OF PHOENIX
Bachelor of Arts - International Marketing & Business
UNIVERSITY OF MIAMI
Bachelor of Arts - International Political Science
UNIVERSITY OF MIAMI
Similar Profiles
Christopher FigueroaChristopher Figueroa
Associate - World Financial Group/Wealth Wave at Transamerica Financial ServicesAssociate - World Financial Group/Wealth Wave at Transamerica Financial Services
Keerthi Priya KondapalliKeerthi Priya Kondapalli
Sr.Associate Technology at Synechron /Transamerica Financial ServicesSr.Associate Technology at Synechron /Transamerica Financial Services
Sakeena SummervilleSakeena Summerville
Claims Customer Service Representative at TaTa Consulting Services/TransAmerica Life Insurance CompanyClaims Customer Service Representative at TaTa Consulting Services/TransAmerica Life Insurance Company
Sanders Jean-PhilippeSanders Jean-Philippe
Pharmacy Technician at Walgreens Pharmacy Care CenterPharmacy Technician at Walgreens Pharmacy Care Center
Priscila EscamillaPriscila Escamilla
Child Development Specialist at University of MiamiChild Development Specialist at University of Miami