Federico Rodríguez Rovira
Mexico City,MA
Summary
Finance professional with extensive experience in financial strategy and corporate governance. Known for driving fiscal efficiency and implementing robust financial controls. Proven ability to collaborate with diverse teams and adapt to dynamic business environments, while excelling in financial reporting and strategic planning.
Overview
17
17
years of professional experience
Work History
Chief Financial Officer
Alsea
10.2023 - Current
- Developed strategic financial plans to support company growth and achieve long-term objectives.
- Acquired the minority stakes for the operations in Europe and South America
- Enhanced profitability with cost reduction initiatives (Project Victoria), achieving yearly efficiencies in OPEX of +50 M USD through different initiatives such as increasing the in-store productivity and reducing fixed expenses in the G&A
Chief Financial Officer
Alsea Europe (Subsidiary of Alsea)
04.2015 - Current
- Company Overview: Alsea Europe is the largest restaurant operator in the Iberian Peninsula, France and Benelux with ~900m EUR Revenues, ~120m EUR EBITDA, ~470m EUR Net Debt and +1,400 restaurants across Spain, France, Portugal and Benelux.
- Head of Accounting, Financial Planning, Treasury, IT and Legal Shared Service with 120 employees for the territories where Alsea is present in Europe (Spain, Portugal, France and Benelux).
- Cash flow management during Covid-19 pandemic, achieving savings in rental expenses (+20m EUR), temporary lay-off (-90m EUR) and working capital generation-mainly due to the postponement of the payments to the suppliers- of 56m Euros during the 1H of 2020 as well as the arising of 70m EUR event inside facilities in the main operations of the company.
- 2020's Alsea Europe unsuccessful IPO due to Covid-19 pandemic.
- Leader of the integration of Grupo VIPS and Starbucks into Alsea, capitalizing 23m EUR and 5m EUR respectively of recurring synergies (50% COGS by volume conjunction, 25% Supply Chain efficiencies, 25% redundancies in the Corporate Staff -121 FTE's decreasing); merge into one ERP in the backoffice and one POS (only one way to operate) in the restaurants and coffee shops.
- 2019's Acquisition to Starbucks Coffee EMEA of the brand operations in France and Benelux (EV - 45m EUR).
- 2018's Acquisition to the Arango Family and Proa Capital of Grupo VIPS in Spain (EV - 575m EUR).
- Negotiation of the company loans refinancing (500m EUR) with 11 financial institutions.
- Negotiation of the the call/put options among the shareholders of Alsea Europe (Current Shareholders: Alsea, Carton Investments, Britannia Investments, Proa Capital, Arango Family; Former Shareholders: Alsea, Britannia Investments).
Corporate Financial Planning and Business Intelligence Director
Alsea,S.A.B. de C.V.
06.2011 - 03.2015
- Company Overview: Alsea is the largest (~400m USD EBITDA and c.4,200 restaurants) public restaurant leader operator in Latam and Europe with brands such as Domino's Pizza, Starbucks Coffee, etc.
- Head of the corporate financial planning department for the 11 business units including the Supply Chain area with 47 FTE.
- 2014's Acquisition from CVC Capital Partners, integration and synergies implementation of Grupo Zena in Spain (EV 263m EUR).
- 2014's Follow On Public Offering of 500m USD to fund the Grupo Zena and Grupo VIPS acquisitions.
- 2013's Acquisition from Walmart Mexico of Grupo VIPS in Mexico (EV ~600m USD).
- 2013's Acquisition of a minority share (25% - EV ~8,5x) in Grupo Axo (Fashion Retail Industry).
- 2012's Acquisition to Burger King Worldwide of the 80% master franchise rights to fully develop the brand in Mexico (EV ~7,0x LTM EBITDA).
- 2011's Acquisition to Starbucks Coffee International of the shares in the operations of the brand in Mexico (18%), Argentina (18%) and Chile (82%) (EV ~4,0x ~8,0x).
- Implementation of Microstrategy (BI platform).
- Execution in 2010 of the master franchise agreement to develop The Cheesecake Factory restaurants in Mexico and Chile.
Financial Planning Subdirector
Distribuidora e Importadora Alsea
05.2010 - 05.2011
- Company Overview: DIA is the logistic partner for Alsea, holding 4 distribution centers across 4 states in Mexico responsible for the whole supply chain of Alsea.
- Head of budgeting and financial performance of the supply chain operations for +1400 restaurants and responsible of the commercial relationship with the 200 franchises of the brands with a team of 24 employees.
- Implementation of the Warehouse Management ERP to achieve recurring efficiencies of 12m Mxn / ~ 500k Eur.
- Development of a new pricing strategy to partially offset the commodities' fluctuation.
Financial Planning Manager
Alsea,S.A.B. de C.V.
01.2009 - 04.2010
- Company Overview: Alsea is the largest (~400m USD EBITDA and c.4,200 restaurants) public restaurant leader operator in Latam and Europe with brands such as Domino's Pizza, Starbucks Coffee, etc.
- Execution of the budgeting, performance and financial projections of the company.
- Developed the KPI's to analyze the accomplishment of the Strategic Plan.
- Implementation of the budgeting process for all the company across the 4 countries where Alsea was present.
Education
Industrial Engineering -
Instituto Tecnológico Autonomo de México (ITAM)
05.2006
Skills
- Leadership
- P&L Analysis
- Solid Relationship with Banks
- M&A
- Cash Management
- Corporate Finance
- Fast Decision Making
- Balance Sheet
- Team Building
- Financial Accounting
- Financial Statements
- Financial Projections
- Private Equity
- Cultural Adaptability
- Financial management
- Working capital management
LANGUAGES
Spanish - Native or Bilingual Proficiency
English - Full Professional Proficiency
Timeline
Chief Financial Officer
Alsea
10.2023 - Current
Chief Financial Officer
Alsea Europe (Subsidiary of Alsea)
04.2015 - Current
Corporate Financial Planning and Business Intelligence Director
Alsea,S.A.B. de C.V.
06.2011 - 03.2015
Financial Planning Subdirector
Distribuidora e Importadora Alsea
05.2010 - 05.2011
Financial Planning Manager
Alsea,S.A.B. de C.V.
01.2009 - 04.2010
Industrial Engineering -
Instituto Tecnológico Autonomo de México (ITAM)
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