Federico Slinin
Miami,FL
Summary
Self-starter and passionate growth marketer with 15+ years of experience driving growth across e-commerce and consumer brands. A builder who thrives at the intersection of product, GTM, marketing, and sales, with a proven track record of launching and scaling businesses.
Overview
15
15
years of professional experience
Work History
Growth Initiatives Lead
Gardyn
Miami, FL
01.2024 - Current
- Spearheaded development and expansion of Gardyn’s affiliate partnerships and retail, generating over $4.8M in incremental revenue.
- Designed and implemented an ambassador program that generated $1.8M revenue in its first year, scaling to over 600 partners.
- Built a performance-driven affiliate program, optimizing partner onboarding, conversion flows, and incentive mechanics.
- Launched and scaled B2B2C partnerships with Home Depot, Lowe's, and Best Buy, managing onboarding, contract negotiations, and GTM plans.
- Owned cross-functional initiatives spanning retail, CX, CRM, and product—ensuring alignment across key internal stakeholders.
Growth & Business Consultant
Self Employed Services
Miami, FL
03.2021 - Current
- Delivered GTM strategy, acquisition frameworks, and partner activation plans for CPG, real estate, and tech startups.
- Drove new business development through strategic alliances and white-label opportunities.
Senior Growth Market Manager
The Rounds
Miami, FL
06.2022 - 09.2023
- Launched Miami market, achieving 3,000 new members and $2.4 million ARR.
- Led non-traditional acquisition partnerships with apartment buildings, developers, and local businesses.
- Built and maintained a CRM with 90+ property managers and developers, fostering long-term partner value and acquisition efficiency.
- Collaborated cross-functionally to improve conversion funnel, retention, and CAC performance.
- Planned and implemented cost-effective multi-channel growth campaigns across digital and in-person platforms.
Senior Category Manager
Arcor SAIC (Danone’s partnership)
Buenos Aires, Bs As
01.2021 - 05.2022
- Oversaw LATAM marketing strategy for $100M+ chocolate and confectionery portfolio, including pricing, trade, and media strategies.
- Managed brand performance through deep analysis of KPIs, ROI, and P&L metrics across 10 or more markets.
- Directed 17+ cross-functional product launches from concept to commercialization.
- Directed partnership strategies with premier distributors, wholesalers, and retailers focused on boosting market presence and share.
Brand Manager
Arcor SAIC (Danone's partnership)
Buenos Aires, Bs As
05.2015 - 12.2020
- Developed and executed marketing strategies for Chocolate Confectionery and Healthy Snacks categories.
- Launched Arcor Milk and Natural Break, capturing 30% and 10% market shares respectively.
- Repositioned Rocklets brand, achieving a 22% sales increase from 2018 to 2020.
- Led agile cross-functional teams in delivery of 15 new product projects.
- Designed and managed over 15 integrated online and offline marketing campaigns.
Credit Card Marketing Analyst
Itau Bank
Buenos Aires, Bs As
01.2013 - 05.2015
- Directed marketing strategy for Credit and Debit Card products, enhancing client lifetime value.
- Managed marketing mix for credit cards, emphasizing product, price, and promotion strategies.
- Defined commercial strategies and marketing campaigns for each stage of product lifecycle.
- Oversaw development and launch of Black & Signature credit cards with comprehensive omnichannel campaigns.
- Executed and managed over 20 online marketing campaigns to drive engagement.
Business Intelligence and Demand Planning Analyst
Avon Products
Buenos Aires, Bs As
02.2010 - 03.2013
- Analyzed and forecasted over 30 campaigns for South America Market Group, enhancing insights for Supply Chain, Sales, and Marketing.
- Implemented a short-term campaign projection system with pre-online orders, increasing forecasting accuracy by 25%.
- Conducted comprehensive analyses of marketing campaigns utilizing various indicators and statistical panels.
- Actively contributed to strategic planning and estimation of marketing campaigns.
Education
Marketing - Business Management
UCES
Buenos Aires07-2022
Skills
- Growth marketing
- Strategic Partnerships
- Go-to-market strategy
- Business Development
- Partner Lifecycle
- Cross-functional Leadership
- Campaign execution
Languages
English
Professional
Spanish
Native/ Bilingual
Portuguese
Elementary
Timeline
Growth Initiatives Lead
Gardyn
01.2024 - Current
Senior Growth Market Manager
The Rounds
06.2022 - 09.2023
Growth & Business Consultant
Self Employed Services
03.2021 - Current
Senior Category Manager
Arcor SAIC (Danone’s partnership)
01.2021 - 05.2022
Brand Manager
Arcor SAIC (Danone's partnership)
05.2015 - 12.2020
Credit Card Marketing Analyst
Itau Bank
01.2013 - 05.2015
Business Intelligence and Demand Planning Analyst
Avon Products
02.2010 - 03.2013
Marketing - Business Management
UCES
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