Summary
Overview
Work History
Education
Skills
Professional Affiliations
Personal Information
Languages
Timeline
Generic

Federico Sosa

El Paso,Texas

Summary

Accomplished Sales Manager with over 37 years of experience driving sales growth and client retention. Proven track record of developing and implementing effective marketing strategies to penetrate markets and increase revenue. Adept at building strong networks and fostering persuasive brand imaging to expand business opportunities. Experienced in revitalizing sales operations, optimizing procedures, and leading high-performing teams. Seeking the role of Vice President of Sales to leverage expertise in lean principles and continuous improvement for achieving strategic objectives.

Overview

35
35
years of professional experience

Work History

Business Unit Sales Manager

West Rock
01.2014 - Current
  • Leads sales team to surpass volume and profit goals, implements sales strategies aligned with strategic objectives, mentors and onboards new team members, and optimizes sales processes.
  • Spearheads sales initiatives that expand market reach and enhance client retention, champions adoption of innovative sales tools, and initiates CRM system integration to enhance tracking and customer engagement.
  • Oversees legal and operational setup in Mexico, mentors foreign executives in cross-cultural management, and develops commercial strategies driven by in-depth market understanding.
  • Maintains excellent working relationships with Company Facilities, coaches and counsels sales personnel, and analyzes market trends to identify new business opportunities.
  • Pioneers a data-driven sales strategy that realigns the business unit's focus and increases efficiency
  • Weekly, monthly, quarterly and annual sales targets are delivered with results to the sales team
  • Optimizes sales processes through rigorous analysis of market trends and team performance metrics
  • Implements CRM systems for better tracking of leads, collaborates with marketing teams to create targeted promotional campaigns, and facilitates cross-functional communication to ensure cohesive efforts towards shared goals.
  • Exceeds sales quotas, increases profitability through effective sales strategy and business planning, drives multi-million dollar contract sales, and expands product line to new retailers and warehouse clubs.
  • Optimizes product lines for competitive advantage, introduces new bonded warehousing services, expands company footprint in Mexico, and mentors executives to foster cross-cultural management skills.

Sales Manager

ReadyOne Industries
01.2012 - 01.2014
  • Customer Relations Excellence: Demonstrated exceptional proficiency in handling customer relations issues, ensuring swift resolution, and fostering high levels of client satisfaction.
  • Market Expansion Initiatives: Proactively participated in industry shows, conventions, and meetings, strategically focusing on expanding market opportunities to drive business growth and increase market share.
  • Territory Management Optimization: Implemented data-driven approaches to optimize territory management plans, leveraging insights on customer demographics, preferences, and buying patterns to maximize sales effectiveness and drive revenue growth.
  • Sales Strategy Development: Developed and executed effective sales strategies, resulting in significant increases in sales revenue and enhanced market penetration within assigned territories.
  • Leadership and Team Management: Led a successful sales team by providing motivational coaching, performance-based incentives, and regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Negotiation and Deal Closure: Leveraged strong negotiation and persuasion skills to successfully close lucrative sales deals, contributing to increased revenue generation and business profitability.
  • Client Engagement and Education: Proactively engaged with clients through presentations and educational sessions, effectively communicating product and service features and offerings to drive client understanding and satisfaction.
  • Sales Training and Development: Provided coaching and guidance to employees in successful selling methods, emphasizing cross-selling opportunities to drive revenue growth and customer retention.
  • Proactive Management Strategies: Implemented proactive management strategies to maintain and strengthen customer relationships, identify new business opportunities, and drive sales growth and profitability.
  • Consistent Sales Performance: Demonstrated consistent achievement of quarterly sales targets through diligent effort, persistence in closing deals, and a commitment to delivering exceptional results.

Vice President, Sales

Textape
01.1999 - 01.2012
  • Oversaw hiring, supervision, and training of a diverse team of 40 sales personnel and office staff, fostering a high-performance culture and achieving organizational goals.
  • Generated innovative marketing strategies that led to consistent annual increases in product sales by 8%, positioning the company as a market leader and driving revenue growth.
  • Spearheaded global sourcing initiatives to identify alternate products, enhancing competitiveness in the market and facilitating expansion into new regions, resulting in successful product distribution across over 5 different regions.
  • Legal Compliance and Operational Efficiency:
  • Established and administered branches in Mexico, handling all legal issues and ensuring compliance with regulatory requirements, while also coordinating operational personnel and managing in-bond plant negotiations.
  • Developed and implemented comprehensive sales and marketing strategies for various product lines, driving business growth and profitability in the Mexican region, while also conducting successful advertising campaigns to promote product awareness and sales.
  • Cultivated strong business relationships and government affairs in Mexico, facilitating successful negotiations and partnerships to support international trade and business expansion initiatives.
  • Mentored foreign executives and provided cross-cultural management training, enhancing their effectiveness in working with Mexican operations and fostering a collaborative and inclusive work environment.
  • Innovative Marketing Tactics and Service Development:
  • Pioneered innovative marketing tactics and developed new services, such as bonded warehousing operations, to promote foreign trade and facilitate international business transactions, driving business growth and market competitiveness.

Owner

Southwest International Supplier
01.1996 - 01.1998
  • Led international business development efforts, strategically planning and executing initiatives that drove annual sales from zero to $100K, establishing a strong market presence and laying the foundation for further growth.
  • Managed US-Mexico communications, fostering cross-cultural relations and enhancing operational efficiency, facilitating seamless collaboration and synergy between teams.
  • Developed and executed comprehensive business strategies with meticulous attention to detail, resulting in measurable results and annual sales growth to $100K through strategic US-Mexico partnerships.
  • Introduced novel international strategies and market entry approaches that expanded the company's footprint, diversified the client base, and capitalized on emerging market opportunities.
  • Managed HR, operations, and finance functions, overseeing 200 employees, promoting optimal team performance, and enhancing departmental efficiency through strategic management and resource allocation.
  • Developed and implemented public financial systems, increasing transparency and accountability, while also facilitating fund transfers to employee accounts and ensuring accuracy in financial operations.
  • Acted as a liaison between authorities and businesses, ensuring compliance with investment requirements, facilitating foreign investments, and securing funding from governmental banks for industrial park development.
  • Fostered strategic partnerships between businesses and government entities, paving the way for growth, enhancing cross-border investment compliance, and streamlining interactions to secure financial support for businesses.
  • Conducted socio-economic studies and analyzed financial data to optimize investment strategies, boost the economic health of the industrial park, and guide strategic planning and operations.

Executive Director for the Northern Mexico Office

Government of the state of Chihuahua
01.1993 - 01.1996
  • Directed human resources, operations, and finance departments, overseeing a workforce of 200 government employees, including lawyers and office staff, to ensure efficient operations and strategic alignment with organizational goals.
  • Conducted in-depth assessments of employee capabilities and performance, fostering a culture of recognition and meritocracy to enhance departmental efficiency and effectiveness.
  • Implemented promotion strategies based on employee performance evaluations, selecting high-performing individuals for advancement and leadership roles within the organization.
  • Developed, prepared, and implemented transparent financial systems accessible for public viewing, enhancing accountability, and promoting trust among stakeholders.
  • Spearheaded the implementation of secure fund transfer mechanisms from the State account to individual employees' checking or savings accounts at participating banks, ensuring timely and accurate financial transactions.
  • Collaborated closely with employees across departments, leveraging their insights and expertise to inform strategic decision-making processes and drive organizational growth and efficiency.

Operations Manager

Industrial Park (PIMSA)
01.1989 - 01.1993
  • Conducted comprehensive socio-economic studies for the industrial park, analyzing market trends, economic indicators, and demographic data to inform strategic decision-making and development initiatives.
  • Ensured financial credit availability for prospective companies seeking to establish operations within the industrial park, collaborating closely with governmental banks to facilitate access to funding and investment opportunities.
  • Served as a key liaison between governmental authorities and businesses, facilitating communication, collaboration, and coordination to ensure alignment with regulatory requirements and investment incentives.
  • Provided advisory services and support to companies, ensuring they were well-prepared to meet foreign investment requirements, particularly in the USA/Mexico border region, by navigating regulatory complexities and compliance obligations.

Education

BBA -

University of Texas at El Paso (UTEP)
El Paso, Texas
01.1988

Skills

Economic Development
Financial Strategies
Global Sourcing
Marketing Strategies
Product Research
Sales Growth
Legal Compliance
Negotiation
Strategic Planning
Market Research
Profitability Optimization
Risk Mitigation
Business Analytics
Sales Management
Cross-Cultural Management
Customer Relations
Staff Management
Performance Management
Training and Development
Order Management
KPI Tracking
Sales Reporting
Team Empowerment
Customer Relations
Communication Skills
Relationship Building
Client Management
Motivation
Persuasion
Microsoft Office
CRM Software
Contract Review
Networking
Time Management

Professional Affiliations

  • Partner/Founder and current board member of The Network Association of Entrepreneurs and Executives based in El Paso, Texas
  • Partner/Founder member of Rotary Club Camino Real in El Paso, Texas

Personal Information

Title: Executive

Languages

Spanish
Full Professional

Timeline

Business Unit Sales Manager

West Rock
01.2014 - Current

Sales Manager

ReadyOne Industries
01.2012 - 01.2014

Vice President, Sales

Textape
01.1999 - 01.2012

Owner

Southwest International Supplier
01.1996 - 01.1998

Executive Director for the Northern Mexico Office

Government of the state of Chihuahua
01.1993 - 01.1996

Operations Manager

Industrial Park (PIMSA)
01.1989 - 01.1993

BBA -

University of Texas at El Paso (UTEP)

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Federico Sosa