Federico "Kiko" Lopez
Austin,Texas
Summary
Dynamic and results-driven professional with over 10 years of experience in social media strategy, content creation, and brand management. Expert at spearheading initiatives that boost audience engagement, elevate brand visibility, and drive market share growth. Proven track record in leading cross-functional teams, delivering innovative campaigns, and exceeding client expectations through data-driven decisions and exceptional project management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Social Media and Engagement
Posirank LLC
03.2022 - Current
- Developed and implemented social media content and engagement strategies across Facebook, Instagram, and LinkedIn, resulting in 25% increase in audience engagement over 6 months.
- Spearheaded marketing initiatives that led to 15% increase in market share and 40% growth in service visibility.
- Conducted competitive analysis to inform marketing strategies, resulting in 10% improvement in market positioning.
- Hosted and produced podcasts and other engagement mediums, growing listener base by 500%.
- Created and published educational video content that increased website traffic by 35%.
- Wrote and developed custom email marketing and prospecting scripts, increasing client retention by 15%.
Account Manager
Tiny House Coffee Roasters
03.2019 - 02.2020
- Maintained over 90% customer retention through consistent communication and personalized service over 12-month period.
- Pitched and launched innovative marketing campaigns, increasing website traffic by 25% and social media engagement by 30%.
- Secured and managed 15 new commercial accounts, contributing to 20% increase in annual revenue.
- Led development of CRM platform, reducing order processing time by 40% and streamlining commercial account management.
- Developed and implemented daily delivery routing system, improving delivery efficiency by 20% and reducing transportation costs by 15%.
Owner
Purely Instrumental
06.2015 - 04.2018
- Developed and delivered sales presentations, increasing sales conversions by 30% through effective use of market trends, case studies, and Facebook network solutions.
- Successfully negotiated with vendors to secure competitive pricing and exclusive product agreements, reducing costs by 20%.
- Led development of product marketing strategies, contributing to 20% improvement in campaign effectiveness and ROI.
- Managed Amazon Store operations, driving 40% increase in online sales and expanding brand partnerships.
- Maintained 95% customer satisfaction rate and 90% retention rate by effectively managing customer complaints and order issues.
Owner & Founder
Wild Cold Brew
01.2014 - 09.2017
- Crafted and formulated premium cold brew coffee using unique 24-hour brewing process, capturing 15% of local market within first year.
- Led cross-functional teams to launch over 10 creative campaigns, increasing brand awareness by 20%.
- Negotiated favorable terms with suppliers, reducing supply costs by 15% and ensuring consistent product availability.
- Executed KPI-driven marketing campaigns across social media, email, and in-store promotions, achieving 30% increase in brand engagement and 25% growth in sales.
- Designed and delivered multimedia presentations that resulted in acquisition of 5 new clients, contributing to 20% increase in annual revenue.
Education
Bachelor of Arts - Marketing, Management And Organizational Comm
St. Edward's University
Austin, TX2009
Associate of Applied Science - Fashion Marketing And Management
Berkeley College
New York, NY2006
Skills
- Social Media Strategy: Expertise in developing and implementing strategies across platforms like Facebook, Instagram, LinkedIn, and more
- Content Creation: Proficient in creating engaging content, including video production, podcasts, social media posts, and educational material
- Brand Management: Strong ability to manage and grow brand presence, ensuring consistent messaging and identity across all channels
- Project Management: Experienced in leading cross-functional teams, managing multiple projects, and driving them to successful completion
- Digital Marketing: Skilled in running data-driven marketing campaigns, utilizing analytics to optimize performance and increase ROI
- Market Analysis: Competent in conducting qualitative and quantitative market research to inform strategy and improve competitive positioning
- Client Relations: Strong customer retention and relationship management skills, with a focus on personalized service and client satisfaction
- Email Marketing: Developed and executed email marketing campaigns, improving client engagement and retention
- Creative Direction: Directed creative teams in execution of multimedia campaigns, driving innovation and ensuring high-quality output
- Vendor Negotiation: Successfully negotiated with vendors to secure favorable terms, reduce costs, and maintain strong supplier relationships
Certification
Certifications
- Google IT Support via Coursera
- IT Security via Coursera
- System Admin and IT Infrastructure via Coursera
- Computer Networking via Coursera
- Adobe Creative Suite
- Google Ads Display via Google
Timeline
Director of Social Media and Engagement
Posirank LLC
03.2022 - Current
Account Manager
Tiny House Coffee Roasters
03.2019 - 02.2020
Owner
Purely Instrumental
06.2015 - 04.2018
Owner & Founder
Wild Cold Brew
01.2014 - 09.2017
Bachelor of Arts - Marketing, Management And Organizational Comm
St. Edward's University
Associate of Applied Science - Fashion Marketing And Management
Berkeley College
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