Summary
Overview
Work History
Education
Skills
Websites
Additional Skills
Timeline
Generic

Fei Li

Washington,DC

Summary

Results-driven marketing leader with a proven track record in managing global technology product rollouts and lifecycle management. Skilled in leading cross-functional teams and launching go-to-market strategies, global-scaled marketing campaigns, and impactful marketing solutions to grow users and market share. Seeking a Product Marketing Manager position to drive innovation and market leadership.

Overview

7
7
years of professional experience

Work History

Strategy and Operations, User Growth

DoorDash
Washington, D.C.
01.2021 - Current
  • Develop targeted campaigns for key customer segments, enhancing the Alcohol discovery experience on and off the platform, resulting in a 10% growth in new trials and solidifying market dominance
  • Utilize market research and consumer insights to identify new business growth opportunities, surpassing sales targets for new product launches
  • Implement product marketing strategies with cross-functional teams, improving budget processes and reducing promotional costs by 20% while ensuring positive ROI
  • Launch new product features after analyzing user behaviors through A/B testing and surveys, resulting in a 5% increase in conversion
  • Lead planning for strategic initiatives focused on operational efficiency and automation tool best practices.

Digital Strategy and Analytics, Online Commerce

Gartner (Formerly L2)
New York, NY
01.2019 - 01.2020
  • Leveraged global market database to predict industry trends, conduct brand competitive analysis, compose perceptual maps, and pitch growth solutions to Fortune 500 marketing executives
  • Collected and analyzed data across 200+ brand portfolios (channels included SEM, social, and owned)
  • Implemented digital benchmark projections for 10+ Fortune 500 global companies, including Digital IQ Index reports and deep dives to adapt to the digital ecosystem in the Asia-Pacific region successfully
  • Established ETL automation to build data visualizations that extracted insights and presented findings to business stakeholders, resulting in a 20% reduction in data processing time
  • Managed vendors for accurate data and consistency, collaborated with engineers for onboarding, and streamlined QA workflows to flag discrepancies and ingestion breakages.

Global Digital Marketing Manager

INSTA360
Shenzhen, China
01.2017 - 01.2018
  • Led commerce strategies, shaping product launches and synthesizing daily social content at a fast-paced tech start-up with an upcoming IPO launch
  • Developed a comprehensive media delivery system that allocated resources effectively across various channels to enhance full-funnel KPIs and maximize ROI
  • Transformed internal media delivery and implemented metrics to assess channel effectiveness (display, SEM, SEO, social media, CRM), leading to a 15% in overall channel effectiveness
  • Implemented social media listening tools to surface product perception and develop a top-performing influencer network, boosted brand awareness among target audience segments by 10%
  • Created compelling content that resonated with the targeted audience, increased Instagram engagement rates by 3X, and surpassed holiday sales projections by 50%.

Education

MS, Marketing Intelligence -

Fordham University
12.2019

Audit, Data Acquisition, and Management -

City University of New York
12.2016

BA, Mass Communication and Business -

University of Iowa
12.2014

In progress, Kellogg Execution Education - Product Strategy -

Northwestern University

Skills

  • Market Research
  • Digital Marketing
  • Budget Planning
  • Metrics & Analytics
  • Consumer Insights
  • Adaptability
  • Customer Segmentation
  • Forecasting
  • Product development lifecycle
  • Sales Enablement
  • Marketing Analytics
  • Social Media Marketing
  • Competitive Analysis
  • Product positioning
  • Product Launches
  • Go-to-market strategy development
  • Product awareness and visibility
  • Customer Relationship Management (CRM)
  • Brand Awareness
  • Campaign Management

Additional Skills

Google Ads Search, Google Analytics IQ, Hubspot Email marketing, Salesforce, Braze, Iterable, SQL, Snowflake, Advanced Microsoft Excel, Sigma, Azure AI Fundamentals, Figma, Tableau Desktop Specialist Certification

Timeline

Strategy and Operations, User Growth

DoorDash
01.2021 - Current

Digital Strategy and Analytics, Online Commerce

Gartner (Formerly L2)
01.2019 - 01.2020

Global Digital Marketing Manager

INSTA360
01.2017 - 01.2018

MS, Marketing Intelligence -

Fordham University

Audit, Data Acquisition, and Management -

City University of New York

BA, Mass Communication and Business -

University of Iowa

In progress, Kellogg Execution Education - Product Strategy -

Northwestern University

Similar Profiles

CREATE PROFILE
Fei Li