Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Felecia Ortiz

Salinas,CA

Summary

High-energy Store Manager bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with organized nature and sound judgment focused on maximizing team efficiency. Seasoned Store Manager specializing in management of retail locations. Polished professional skilled at training employees on exceptional customer service etiquette and sales techniques. Gifted in overseeing all facets of customer-facing and back-end operations.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Store Manager

Robinsono Oil Corp (Rotten Robbie)
01.2000 - 08.2023
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Completed point of sale opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Assisted with hiring, training and mentoring new staff members.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Approved regular payroll submissions for employees.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Supervised guests at front counter, answering questions regarding products.
  • Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
  • Developed and implemented successful staff incentive programs to motivate employees.
  • Trained new employees on proper protocols and customer service standards.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Interacted well with customers to build connections and nurture relationships.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Assisted in recruiting, hiring and training of team members.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Reported issues to higher management with great detail.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Maintained cleanliness to health code standards and beyond
  • Performed most maintenance issues EX: Repairs to Fuel pumps, nozzles, breakaways etc..


Education

GED -

Salinas Adult School
Salinas, CA
12.2023

Skills

  • Partnership Building
  • Revenue Generation
  • POS Systems
  • Competitor Monitoring
  • Risk Management
  • Payroll Management
  • Team Development
  • Loss Prevention
  • Store Merchandising
  • Report Generation
  • Employee Training
  • Project Management
  • Shift Scheduling
  • Hourly Shift Management
  • Customer Service Management
  • Operations Management
  • Supply Ordering
  • Talent Recruitment
  • Personnel Development
  • Retail Inventory Management
  • Work Planning and Prioritization
  • Accurate Money Handling
  • Sales Professional
  • Vendor Management
  • Cash Management
  • Retail Merchandise Quality Standards
  • Systems and Software Expertise
  • Root Cause Analysis
  • Store Displays
  • Leading Staff Meetings
  • Process Improvements
  • Sales Strategies
  • Order Management
  • Problem-Solving
  • Staff Supervision
  • Team Leadership and Coaching
  • Inventory Management
  • Delegating Work
  • Team Leadership
  • Security System Monitoring
  • Customer Response
  • Training and Mentoring
  • Loss Prevention Procedures
  • Marketing and Promotions
  • Relationship Building and Management
  • Mathematical Aptitude
  • Performance Reviews
  • Recruiting and Hiring
  • Operations Oversight
  • Friendly and Positive
  • Inventory Control
  • Leadership Development
  • Strategic Thinker
  • Outstanding Communication Skills
  • Culture Development
  • Maximizing Profitability
  • Employee Terminations
  • Store Opening and Closing
  • Opening and Closing Procedures
  • Staff Management
  • Inventory Oversight
  • Customer Relations
  • Documentation and Reporting
  • Bank and Safe Deposits
  • Policies and Procedures
  • Customer Service
  • Bank Deposit Procedures
  • Goals and Performance
  • Product Merchandising
  • Accurate Cash Handling
  • Pricing Strategies
  • Multitasking and Organization
  • Sales Promotions
  • Advertising and Marketing
  • Team Building and Leadership
  • Operations
  • Cash Handling
  • Organizational Skills
  • Analytical Thinking
  • Relationship Building
  • Operational Efficiency
  • Quality Control
  • Promotions Management
  • Store Operations
  • Team Motivation

Certification

  • Service agent License - 3Years

Languages

Spanish
Limited Working

Timeline

Store Manager

Robinsono Oil Corp (Rotten Robbie)
01.2000 - 08.2023

GED -

Salinas Adult School
Felecia Ortiz