Summary
Overview
Work History
Education
Skills
Certification
PREVIOUS EXPERIENCE
Timeline
Generic

FELECIA ROBINSON

Durham,NC

Summary

Forward-thinking and Innovative Senior Sales Leader/Business Development Executive with extensive experience in enterprise, small and start-up companies across multiple industries. Time-tested record and growth focused individual with a track records of accomplishments in streamlining sales, operations and with high levels of customer satisfaction. Multiple President’s Club achiever.

Professional sales expert prepared for this role with proven track record in driving revenue growth and expanding market share. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Skilled in client relationship management, negotiation, and strategic planning. Reliable, goal-oriented, and highly motivated to deliver impactful outcomes.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Independent Sales Contractor

Self Employed
08.2024 - Current
  • Provided exceptional customer service, addressing concerns promptly and ensuring satisfaction for repeat business.
  • Attended industry conferences and trade shows, expanding professional network connections for lead generation opportunities.
  • Cultivated a personal brand as an industry expert through thought leadership articles published in trade publications and social media channels.
  • Analyzed sales data regularly to identify trends, optimize strategies, and forecast future performance accurately.

Business Development Director/Operations Consultant

B&C Care System
01.2020 - 01.2024
  • Business Consultant to help improve operations and financial processes for privately owned small in-home care agency. Analyzed and interpreted financial data to understand the impact of data on the organization. Made recommendations of practices to ensure fidelity and operational effectiveness. Managed projects from inception to completion and lead times to secure positive outcomes.
  • Key Contributions & Accomplishments:
  • Aligned management and administrative team to right roles to enhance productivity and effectiveness
  • Collaborated with business owner to improve relationship with Veteran Advisors and Medicaid providers
  • Created a business process to develop and maintain pipeline for healthcare workers, increase retention of current staff and metrics for measurement
  • Drove operational excellence and improvements, sales are on track to hit $1M dollars with federal agency

Senior Technical Account Executive

Microspace Communications/Capitol Broadcasting Company
01.2022 - 01.2023
  • Sales strategist and thought leader for privately-owned broadcasting, and satellite solutions company. Conceptualized sales strategies for prospecting, acquiring, onboarding, and fostering customer relationships. Tracked all sales activities, performance metrics, pipeline status and forecasted revenue. Partnered with engineering, business and product development to increase revenue targets and objectives. Served as primary point of contact for client inquiries, resolving issues and identifying upset and cross-sell opportunities, resulting in a 40% increase in client retention and 30% growth in account revenue.
  • Key Contributions & Accomplishments:
  • Achieved measurable outcomes that added value to the organization by conducting market research on industry trends, market conditions, and competitive analysis to identify cross-selling and upselling opportunities, resulting in a 30% increase in revenue and a 20% growth in client retention.
  • Propelled the resolution of major customer issues, demonstrating exceptional skills and maintaining client trust, resulting in a 15% improvement in continued partnership and a 20% decrease in customer churn rate.

Vice President of Sales

Sea Cliff Consulting
01.2021 - 01.2022
  • Developed and executed a client-centric customer strategy to attain high client satisfaction and retention for a startup up consulting firm that specializes in business analytics. Set and met sales targets with measureable Key Performance Indicators (KPIs). Partnered with company principals and project team lead to develop marketing campaigns for the vitality of the business. Assisted with hiring of full-time and contract staff. Collaborated cross-functionally with staff and data scientists on customer experience projects utilizing agile methodology.
  • Key Contributions & Accomplishments:
  • Aligned the organization for growth by successfully acquiring and onboarding multiple clients for a small start-up management consulting firm.
  • Laid groundwork for implementing the company’s first Customer Relationship Management (CRM) tool while negotiating sales proposals, Statements of Work (SOW), and Master Service Agreement Contracts (MSA).

Healthcare Sales Manager/Senior Care Advisor

Care Save Technologies/Homecare.com
01.2017 - 01.2019
  • Acted as a liaison between clients and families for healthcare start-up firm. Facilitated clients and care staff through online marketplace. Led negotiations and contract discussions with key accounts and territories ensuring favorable terms and conditions while sustaining strong relationships. Educated families and individuals on various senior care options, including independent living, assisted living, memory care, helping to make informed decisions based on circumstances.
  • Key Contributions & Accomplishments:
  • Catalyzed immediate positive changes in liaison with Company Principals to improve strength/vitality of the business and customer satisfaction, realizing an average of 120% of quota year-over-year.
  • Acted as a subject matter expert on healthcare products, industry trends, and market dynamics, providing guidance and support to the sales team and internal stakeholders, exceeding sales targets by 20% year-over-year.
  • Recognized for delivering expert guidance and support to families and individuals seeking senior care solutions, ensuring personalized and compassionate assistance throughout the decision-making process.

Education

Bachelor of Science - Communication

East Carolina University
Greenville, NC

Skills

  • New Business Development
  • Account Management
  • Territory Management
  • Client Acquisition
  • Customer Relationship Management (CRM)
  • Fundraising/Fund Development
  • Budget Forecasting & Planning
  • Channel & Partner Sales
  • Complex sales cycle planning
  • Team Building
  • Procurement
  • Prospecting
  • Enterprise Resource Planning (ERP)
  • Software as a Service (SAAS)
  • Small Medium Business (SMB)
  • Enterprise Sales
  • Strategic Selling

Certification

  • Sales Operations Certification | Aug 2023
  • Alteryx Sales Certification | Feb 2021
  • Sandler Sales Certification

PREVIOUS EXPERIENCE

  • Oxford University Press (OUP) | North Carolina
  • Corporate Account Manager/Publishers Representative
  • Lenovo US/Morrisville/North Carolina
  • Acquisition Representative/Channel Sales Representative

Timeline

Independent Sales Contractor

Self Employed
08.2024 - Current

Senior Technical Account Executive

Microspace Communications/Capitol Broadcasting Company
01.2022 - 01.2023

Vice President of Sales

Sea Cliff Consulting
01.2021 - 01.2022

Business Development Director/Operations Consultant

B&C Care System
01.2020 - 01.2024

Healthcare Sales Manager/Senior Care Advisor

Care Save Technologies/Homecare.com
01.2017 - 01.2019

Bachelor of Science - Communication

East Carolina University

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