Felicia Hyde
Garden Grove,CA
Summary
Dynamic retail manager with a proven track record in leading store operations and driving significant sales growth. Strong commitment to team collaboration and results-oriented strategies ensures adaptability to evolving business needs. Expertise in inventory management, exceptional customer service, and comprehensive staff training, complemented by outstanding problem-solving and communication abilities. Passionate about enhancing the shopping experience and optimizing overall store performance for sustained success.
Overview
5
5
years of professional experience
Work History
Store Manager
Free People
10.2025 - Current
- Conducted regular performance evaluations, setting clear expectations and goals for team members.
- Resolved conflicts among team members proactively, maintaining a harmonious work environment.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
Store Manager
Free People
11.2024 - 10.2025
- Developed and executed sales strategies to drive store performance and exceed monthly targets.
- Created engaging visual merchandise displays that showcased new arrivals and seasonal promotions, enhancing customer interest.
- Led regular team meetings to communicate store goals, share best practices, and boost team morale.
- Monitored and analyzed sales data to identify trends, adjusting strategies accordingly to maximize revenue.
- Maintained high standards of customer service by coaching staff on best practices and providing real-time feedback.
- Collaborated with corporate teams to align store initiatives with company goals and promotional events.
- Facilitated community engagement initiatives to enhance brand presence and build customer loyalty.
- Fostered a positive team culture by recognizing employee achievements and encouraging professional growth.
Assistant Store Manager
Free People
04.2024 - 01.2025
- Supported the Store Manager in recruiting, hiring, and onboarding new staff members, ensuring a smooth transition into the team.
- Coordinated staff training sessions to enhance team performance and customer service skills, fostering a collaborative work environment.
- Managed daily store operations, including supervising sales associates and addressing customer inquiries to ensure satisfaction.
- Conducted regular inventory audits to maintain stock levels and minimize shrinkage, contributing to overall operational efficiency.
- Monitored sales performance and provided feedback to team members, driving motivation and achieving store sales targets.
- Trained new hires on point-of-sale systems and company protocols, ensuring they were equipped to succeed from day one.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Rotated merchandise and displays to feature new products and promotions.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
Assistant Store Manager
Free People
07.2021 - 04.2024
- Executed payroll and scheduling processes to ensure efficient staff allocation and operational support.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Generated repeat business through exceptional customer service.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Implemented loss prevention strategies, significantly reducing shrinkage.
- Coached new employees, ensuring smooth onboarding process and quicker adaptation to their roles.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Receptionist
Porcelain Hair Studio
10.2020 - 02.2021
- During my time at Porcelain I was in charge of all service and product transactions, greeting customers, cleaning product shelves and general upkeep of the salon.
Education
High School Diploma -
Rancho Alamitos High School
Garden Grove06.2018
High School Diploma -
Orange Coast College
Costa Mesa12-2026
High School Diploma - undefined
Marina High School
Huntington Beach06.2020
Skills
- I am hard working, patient, logical, and open minded I also believe I can adapt to a variety of work environments very well I am a great independent worker and I also have lots of experience in group settings, such as sports teams and extracurricular clubs
- Customer service
- Problem-solving
- Multitasking and organization
- Store operations
- Team leadership and coaching
- Payroll management
- Special events
- Culture development
- Strategic planning
- Product merchandising
- Policies and procedures
- Outstanding communication skills
- Recruitment and hiring
Timeline
Store Manager
Free People
10.2025 - Current
Store Manager
Free People
11.2024 - 10.2025
Assistant Store Manager
Free People
04.2024 - 01.2025
Assistant Store Manager
Free People
07.2021 - 04.2024
Receptionist
Porcelain Hair Studio
10.2020 - 02.2021
High School Diploma - undefined
Marina High School
High School Diploma -
Rancho Alamitos High School
High School Diploma -
Orange Coast College
AWARDS
CPR certified, Secretary of NAMI on campus club(2018), Varsity team captain (2017 & 2018)