Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Hi, I’m

Felicia Lee

San Francisco,CA

Summary

Analytics professional prepared for impactful contributions in data-driven environments. Additionally has 10 years of experience scaling sales processes, administering CRM/ERP platforms, developing KPIs, and driving data governance.

Overview

11
years of professional experience
1
Certification

Work History

Viz.ai

Sales Analytics Manager
03.2020 - 07.2025

Job overview

  • Built self-serving dashboards to provide insights on products and pipeline health.
  • Scaled quote-to-cash processes across four business units, supporting ~4x sales & clinical teams growth.
  • Led cross-functional C-suite meetings, driving a $1.5M ARR subscription migration and resolving critical implementation challenges.
  • Implemented SAM/TAM to guide territory alignment and greenspace targeting.
  • Transformed third-party claims data (Definitive Healthcare) into insights that supported segmentation, forecasting, and market prioritization.
  • Generated quarterly board of director presentations and reported KPI outcomes using Tableau and Salesforce.
  • Conducted sales pipeline meetings to provide executives updates on pipeline and revenue alignment.

Riverbed Technology

Sr Sales Business Analyst
01.2016 - 03.2020

Job overview

  • Led four post-M&A CRM customer data integrations, ensuring data integrity and seamless transition.
  • Supervised and mentored interns and contractors to strengthen data governance processes.
  • Prioritized and streamlined cross-functional processes to improve sales and operational efficiency.
  • Integrated a learning platform into Salesforce, enhancing sales training accessibility.
  • Lead bi-monthly meetings with IT to proactively resolve high-impact CRM data issues.

Genentech

Channel Operations: Sr Business Analyst
08.2014 - 12.2015

Job overview

  • Compiled Commercial Partners’ QBR decks and scorecards.
  • Resolved ETL channel data discrepancies by coordinating with SAP IT team and external stakeholders.
  • Extract data on a weekly basis using Toad pulling from BW/4.
  • Standardize SOPs with team leaders approval.

Education

California State University, East Bay

Bachelor of Science from Microbiology

University Overview

California State University, East Bay

Bachelor of Science from Biochemistry

University Overview

  • Research Project: Synthesis, characterization, and antibacterial activity of structurally complex 2-acylated 2,3,1-benzodiazaborines and related compounds

Skills

  • SQL
  • Tableau
  • Google Apps
  • Salesforce
  • MSFT tools
  • Python programming
  • Zoominfo

Certification

  • Salesforce Certified Administrator
  • Salesforce Certified Strategy Designer

Accomplishments

Accomplishments

    Co-authored two publications 2014, 2016

Timeline

Sales Analytics Manager
Viz.ai
03.2020 - 07.2025
Sr Sales Business Analyst
Riverbed Technology
01.2016 - 03.2020
Channel Operations: Sr Business Analyst
Genentech
08.2014 - 12.2015
California State University, East Bay
Bachelor of Science from Microbiology
California State University, East Bay
Bachelor of Science from Biochemistry
Felicia Lee