Felicia Pannell

• Meet with clients to gather and define requirements, write creative briefs, establish scopes and managing project milestones.
• Apply creative experience and expertise to design and marketing concepts, employing design fundamentals when selecting typography, composition, layout and color in design work.
• Meet with customers to present mockups and collect information for adjustments.
• Build corporate brands by designing cohesive looks between elements such as logos and letterheads. Create branding guides.
• Design for marketing packages, including print materials, brochures, banners and signs.
• Create various digital image files for use in digital, traditional printing, and email methods.
• Leverage UX/UI design experience to create UI designs, prototypes and assets. Able to communicate effectively with coders and programmers during design integration.
• Act as print broker for clients with various print providers

• Provided assistance for ill family members by handling household cleaning duties, finances, managing doctor schedules and transporting to and from medical appointments, shopping, and other needs.
• Administered medication, basic medical care and shots as directed by physician. Helped with physical therapy.
• Checked vital signs on regular basis and communicated with doctors about health concerns or behavioral changes.
• Assisted with personal care and bathing.
• Offered support for mental and emotional needs.

• Oversaw, guided and coached a team of 8-10 artists, designers and coders that created UX/UI designs for custom application solutions utilizing web services technologies.
• Oversaw hiring, training and direction of creative personnel to achieve optimal results.
• Developed artistic visual interfaces while working within defined technical constraints.
• Worked closely with Business Development in RFP pursuits and with project managers to manage project deadlines.
• Delegated assignments based on plans, project needs and knowledge of individual team members.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Collaborated with VPs and other Directors to organize operations processes and procedures.
• Established performance goals for each team member and provided feedback on methods for reaching those milestones.
• Developed and maintained courteous and effective working relationships between creative department and project management team and programmers.
• Fostered highly communicative, collaborative team culture on all projects.
• Proved successful working within tight deadlines and fast-paced atmosphere, meeting or exceeding deadlines and project expectations.

Provided creative support for a company specializing in 3D modeling and animation, video editing, advanced flash animation, web development, cd-rom applications, interactive kiosks, print ads, trade show solutions and other multimedia.

• Applied creative expertise to layouts and compositions, employing design fundamentals when selecting typography, composition, layout and color in design work.
• Created broad range of work from print, interactive, video, animation, and web using various design techniques and software.
• Completed final touches and clean ups for projects.
• Collaborated with technical team to complete projects.

Responsible for all print design and development for in-house publications, some advertising, and some products for clients. Products included newspapers, newsletters, brochures, advertising, mailers.

Single-handedly brought development and production of SR Texas, Liberty Media’s primary publication, in-house, saving the company significant outsourcing costs.

Re-designed SR Texas for a more pleasing and updated look, attracting more advertisers and increasing circulation.

• Contributed to creative process through original ideas and inspiration.
• Presented concepts during internal and client reviews.
• Made collateral to support various marketing campaigns and visually communicate concepts, both internally and for clients.
• Carefully created and prepared all design layouts into prepress files for offset printing.