Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Felicia Tu

New York,USA

Summary

Senior UX Designer with a marketing background and 5 years of expertise in end-to-end user experiences, Artificial Intelligence (AI) design, UI design, and usability testing. Instrumental in shaping global products such as Teams, Azure, Xbox, TurboTax, and QuickBooks at Microsoft and Intuit. Demonstrated ability to scale international markets, optimize product scalability, and enhance user engagement, resulting in a doubling of monthly active users and driving $120K–$140K in revenue growth.

Overview

4
4
years of professional experience

Work History

UX Designer II

Bold
12.2023 - 03.2025
  • Led AI design strategy and collaboration for MyPerfect Resume and Zety, driving 20% growth in annual revenue through improved conversions.
  • Defined design strategy, drove roadmaps, and led usability testing with cross-functional teams.

Interaction Designer III

Intuit
10.2022 - 07.2023
  • Led design for the redesigned automation for TurboTax & QuickBooks, cutting service time by 50%.
  • Enhanced product scalability and drove innovation.
  • Increased customer engagement by 50% on the Intuit Customer Portal.

UX Designer

Microsoft
06.2021 - 07.2022
  • Led payment experiences at Cloud Experiences Studio, overseeing multiple Microsoft products, including Azure, Xbox, Microsoft Store, and M365, resulting in 20% improvement in engagement for sellers and customers.
  • Unified payments across Microsoft's platforms through cross-functional collaboration.

UX Designer

Sundance Film Festival
10.2020 - 02.2021
  • Created low-fi wireframes, site maps, and customer journeys for the Sundance Film platform, streamlining the user journey for a global audience and increasing ticket sales by 15%.

Education

Master of Science - Information Experience Design

Pratt Institute
Brooklyn, NY
06-2020

Bachelor of Arts - Creative Industry Management

Queensland University of Technology
Brisbane, Australia
07-2010

Skills

  • User Experience (UX)
  • Product Design
  • Interaction Design
  • Figma
  • Artificial Intelligence (AI)
  • Wireframing and prototype design
  • Prototyping
  • Usability Testing
  • UserTestingcom
  • User research
  • Design thinking
  • UX design
  • Affinity Mapping
  • Journey mapping
  • Product validation
  • Design thinking
  • Affinity Mapping

Timeline

UX Designer II

Bold
12.2023 - 03.2025

Interaction Designer III

Intuit
10.2022 - 07.2023

UX Designer

Microsoft
06.2021 - 07.2022

UX Designer

Sundance Film Festival
10.2020 - 02.2021

Master of Science - Information Experience Design

Pratt Institute

Bachelor of Arts - Creative Industry Management

Queensland University of Technology
Felicia Tu