Felicia Tu
New York,USA
Summary
Senior UX Designer with a marketing background and 5 years of expertise in end-to-end user experiences, Artificial Intelligence (AI) design, UI design, and usability testing. Instrumental in shaping global products such as Teams, Azure, Xbox, TurboTax, and QuickBooks at Microsoft and Intuit. Demonstrated ability to scale international markets, optimize product scalability, and enhance user engagement, resulting in a doubling of monthly active users and driving $120K–$140K in revenue growth.
Overview
4
4
years of professional experience
Work History
UX Designer II
Bold
12.2023 - 03.2025
- Led AI design strategy and collaboration for MyPerfect Resume and Zety, driving 20% growth in annual revenue through improved conversions.
- Defined design strategy, drove roadmaps, and led usability testing with cross-functional teams.
Interaction Designer III
Intuit
10.2022 - 07.2023
- Led design for the redesigned automation for TurboTax & QuickBooks, cutting service time by 50%.
- Enhanced product scalability and drove innovation.
- Increased customer engagement by 50% on the Intuit Customer Portal.
UX Designer
Microsoft
06.2021 - 07.2022
- Led payment experiences at Cloud Experiences Studio, overseeing multiple Microsoft products, including Azure, Xbox, Microsoft Store, and M365, resulting in 20% improvement in engagement for sellers and customers.
- Unified payments across Microsoft's platforms through cross-functional collaboration.
UX Designer
Sundance Film Festival
10.2020 - 02.2021
- Created low-fi wireframes, site maps, and customer journeys for the Sundance Film platform, streamlining the user journey for a global audience and increasing ticket sales by 15%.
Education
Master of Science - Information Experience Design
Pratt Institute
Brooklyn, NY06-2020
Bachelor of Arts - Creative Industry Management
Queensland University of Technology
Brisbane, Australia07-2010
Skills
- User Experience (UX)
- Product Design
- Interaction Design
- Figma
- Artificial Intelligence (AI)
- Wireframing and prototype design
- Prototyping
- Usability Testing
- UserTestingcom
- User research
- Design thinking
- UX design
- Affinity Mapping
- Journey mapping
- Product validation
- Design thinking
- Affinity Mapping
Websites
Timeline
UX Designer II
Bold
12.2023 - 03.2025
Interaction Designer III
Intuit
10.2022 - 07.2023
UX Designer
Microsoft
06.2021 - 07.2022
UX Designer
Sundance Film Festival
10.2020 - 02.2021
Master of Science - Information Experience Design
Pratt Institute
Bachelor of Arts - Creative Industry Management
Queensland University of Technology
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