Felicia Tu

• Led AI design strategy and collaboration for MyPerfect Resume and Zety, driving 20% growth in annual revenue through improved conversions.
• Defined design strategy, drove roadmaps, and led usability testing with cross-functional teams.
  

• Led design for the redesigned automation for TurboTax & QuickBooks, cutting service time by 50%.
• Enhanced product scalability and drove innovation.
• Increased customer engagement by 50% on the Intuit Customer Portal.
  
  

• Designed core product experiences (onboarding, dashboard, editorial tools), reducing user drop-off by
50%.

• Scale design system to support fast iteration across web/mobile that supported fast iteration in AI
onboarding flows, improving activation rates by 35%.

• Pioneered onboarding experiences for 10K active users on AI music platforms, slashing user adoption time by 50% through targeted AI experience design

• Led payment experiences at Cloud Experiences Studio, overseeing multiple Microsoft products, including Azure, Xbox, Microsoft Store, and M365, resulting in 20% improvement in engagement for sellers and customers.
• Unified payments across Microsoft's platforms through cross-functional collaboration.
  

• Created low-fi wireframes, site maps, and customer journeys for the Sundance Film platform, streamlining the user journey for a global audience and increasing ticket sales by 15%.

• Pratt Merit Scholarship Recipient