Adobe Photoshop
Felicity Neptune
Abilene,TX
Summary
Dynamic Digital Content Producer with a proven track record at KTXS Television, enhancing digital reach and engagement through innovative content strategies and SEO optimization. Expert in AP Style, with exceptional problem-solving abilities, I've led teams to produce compelling news content under tight deadlines, significantly boosting online visibility and audience engagement.
Overview
8
8
years of professional experience
Work History
Digital Content Producer
KTXS Television
Abilene, TX
02.2024 - Current
- Developed and implemented digital content strategies to maximize reach and engagement.
- Worked closely with SEO team to optimize website pages for search engine visibility.
- Developed and pursued stories independently and for assignment, covering a range of topics and events.
- Wrote factually correct, concise, and engaging news stories within tight deadlines.
- Updated the website with new content daily, and maintained the accuracy of online content.
Newscast Producer
KTXS News
Abilene, TX
06.2021 - 02.2024
- Led a team of reporters, anchors, and technical personnel to produce daily news coverage in the studio and remotely.
- Produced graphics, animations, and other visual elements for newscasts.
- Stayed calm and polished at all times, even during moments of extreme stress or when dealing with difficult personalities, to accomplish professional goals.
- Ensured compliance with FCC regulations related to broadcasting standards.
- Developed story ideas, wrote scripts, and conducted interviews for newscast segments.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Staff Writer
Hardin-Simmons University
Abilene, TX
05.2019 - 05.2020
- Developed creative content ideas to engage readers and increase readership.
- Participated in brainstorming sessions with creative team to generate original concepts.
- Edited content to ensure accuracy of facts and grammar.
- Pitched compelling story ideas in editorial meetings for print and digital publications.
Production Assistant
KTXS News
Abilene, TX
05.2019 - 01.2020
- Worked with others to create successful newscast productions by operating audio, camera, teleprompter, and CG graphics for evening and morning newscasts.
- Prepared for newscasts by setting up microphones in the studio for reporters and on-air talent, maintaining the studio by cleaning, replacing lights, and making sure all equipment was in working condition.
Education
Master of Arts - Mass Communication
Texas Tech University
05.2024
Bachelor of Arts - Strategic Communication
Hardin-Simmons University
05.2020
Skills
- AP Style Proficiency
- Innovative Problem Solving
- Project Leadership
- Artificial intelligence integration
- Content strategy development
- Google analytics and SEO
- Research and fact-checking
- Breaking news coverage
- Interview strategies
- Multimedia production
- Deadline management
Accomplishments
- Increased the YouTube channel by over 2,000 subscribers and made it profitable
- Produced a successful Town Hall special report
- Increased website page views by 8 million
- Increased social media presence across multiple platforms
- Produced over 1,000 live newscasts
References
- Evan Nemec - Assistant AD for Media Relations, evan.nemec@acu.edu, (325) 899-7404
- Kile Morrow - Production Manager, kamorrow@sbgtv.com, (512) 626-7582
- Jason Neptune - SC OPS Supervisor PepsiCo, Jason.neptune@pepsico.com, (325) 518-1393
Preview of my work
Increased the KTXS YouTube channel by 2300+ subscribers, making it profitable.
youtube.com/@KTXSAbilene
Increased the station website by more than 2 million pageviews:
ktxs.com
Reported on various breaking news and other local stories online:
https://ktxs.com/news/local/heavy-police-swat-presence-in-south-abilene#
https://ktxs.com/news/local/dr-sandra-harper-retires-leaving-a-legacy-as-mcmurrys-first-female-president
https://ktxs.com/news/local/texans-brace-for-winter-storm-ercot-assures-grid-stability-amid-weather-watch#
Software
Adobe Express
AVID
INEWS
Sprout Social
Storyline
Microsoft Office
Timeline
Digital Content Producer
KTXS Television
02.2024 - Current
Newscast Producer
KTXS News
06.2021 - 02.2024
Production Assistant
KTXS News
05.2019 - 01.2020
Staff Writer
Hardin-Simmons University
05.2019 - 05.2020
Master of Arts - Mass Communication
Texas Tech University
Bachelor of Arts - Strategic Communication
Hardin-Simmons University
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