Summary
Overview
Work History
Education
Skills
Timeline

Felipe Rodriguez

New York,NY

Summary

Motivated Team Lead possessing excellent leadership and planning abilities with 10+ years' experience managing strong teams through proactive training and issue management. Good understanding of operations plan, logistics and programs development in sports industry

Overview

22
22
years of professional experience

Work History

RUNCenter Operations Manager

New York Road Runners
New York, NY
11.2021 - Current
  • Rebuilt the operation and logistical plan following covid protocols and city guidelines by leading a team while partnering with NB to help employees reconnect with our organizations core values coming back from a pandemic.
  • Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve operation plan and NYRR goals.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.
  • Planned, implemented, and supported logistic arrangements for 40+ sports events a year, including UANYCH, RBC Brooklyn Half, TCS NYC Marathon.
  • Proposed new race attendance statistics based on analyzed data, allowing us to provide a better experience for runners and smoother operation for our team.
  • Developed a plan to maximize the use of company resources that reduced spending by 30% of our annual budget.
  • Proposed strategic operational changes that led to an increase of 5% in race registrations.
  • Coordinated and developed a logistical system with the warehouse to better use our space, allowing us to have sustainable operation growth aligned with the business plan.
  • Improved the budget distribution by implementing a new process with a strategic approach to understand our operation trends better and make accurate spending decisions.
  • Work with stakeholders to build, review, and approve the communication through the different channels (mail, website, social media), to ensure a solid operation of our events.
  • Managed a year operation plan to set timelines, integrate multiple stakeholders deliverables in order to ensure the successful operation at the NYRR programs and weekly races.

Sports Team Owner

3R Sports
01.2012 - Current
  • Defined the bussines plan and manage the transition into the operations plan, overseeing internal teams for adult and Youth sports events (Triathlon, Running races, Training camps,etc).
  • Determined the budget and kept track throughout the event lifecycle to ensure financial goals compliance.
  • Visited and chose facilities, to guarantee the success of the event execution.
  • Recruited sponsors and partners for events, planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
  • Led site walk-through, established the safety and emergency plan, communicating it with all teams/staff involved ensuring a complete understanding of race day duties.
  • Managed coordination of staff, volunteers, logistical operation, audio/visual, transportation, hotel(s) and on-site support for meetings and events.
  • Worked closely with Marketing on logistics, customer event requests to ensure delivery of promise.
  • Developed post-event surveys and reports that include client feedback, cost summaries and improvement recommendations.
  • Coordinated market research to identify opportunities and propose new products that structured and increased our portfolio.
  • Obtained permits from fire and health departments, insurance required from city and other documents needed to put events on place.

Professional Athlete/Youth Sports Coach

Triathlon
01.2002 - Current
  • 5+ years of experience with Youth groups in multiple sports.
  • Varsity Swim Team Head Coach at St. Vincent Ferrer-NYC.
  • Professional triathlete member of the national team for 16 years.
  • Direct communication with brands to generate sponsorship agreements such as RED BULL, REEBOK AND COMPRESSPORT.

Education

Some College (No Degree) - Industrial Engineering

Catholic University of Colombia, Bogota-Colombia
  • Certification in Sports Management from Columbia University.
  • Certification in Sports Management Events from The International Olympic Committee.
  • Level I Race Director Certification from USAT.

Skills

  • Project management
  • Product Development Consultations
  • Cross-departmental Alignment
  • Relationship Building
  • Product Development Budgeting
  • Complex Problem Solving
  • Strategic Planning and Alignment

Timeline

RUNCenter Operations Manager - New York Road Runners
11.2021 - Current
Sports Team Owner - 3R Sports
01.2012 - Current
Professional Athlete/Youth Sports Coach - Triathlon
01.2002 - Current
Catholic University of Colombia - Some College (No Degree), Industrial Engineering
Felipe Rodriguez