Felipe Rodriguez
Summary
Event manager producing large-scale participation and branded sports experiences from concept through live execution. Leads cross-agency delivery of major public space events including the TCS New York City Marathon. Former professional triathlete and founder of an experiential sports events company collaborating with brands such as Red Bull
Overview
21
21
years of professional experience
Work History
Events Manager
New York Road Runners
New York, NY
01.2022 - Current
- Manage a portfolio of large-scale events including the TCS New York City Marathon, aligning agencies, vendors, and internal teams.
- Develop new event concepts from initial idea through launch, defining format, positioning, and participant experience.
- Own budgets across multiple event programs totaling $2M+ annually.
- Translate partner and sponsor presence into on-site activations within complex urban events.
- Design participant flow and venue layout for high-traffic areas within large-scale events.
- Negotiate vendor and venue agreements, managing contracts and service scope.
- Work alongside production and broadcast teams to align live operations with coverage needs.
- Make real time operational decisions during live events to maintain safety, timing, and participant experience.
Team Lead
New York Road Runners
New York, NY
01.2021 - 01.2022
- Executed setup and live operations for recurring in-person and virtual weekly events and small expos.
- Directed staff and volunteers on site, managing roles, timing and participant flow.
- Oversaw operational readiness of the event space, equipment, supplies, and safety preparation.
Founder / Professional Triathlete
3R Sports
Bogotá, Colombia
01.2005 - 01.2018
- Founded and operated a sports events company producing. participation and brand activations.
- Partnered with Red Bull, Reebok, and TRX to deliver branded sports activations, including the first Wings for Life World Run activation in Colombia.
- Created event formats centered on athlete and spectator experience.
- Selected to participate in international Red Bull events, gaining exposure to global brand execution and event structure.
Education
Certification - Sports Management
Columbia University
New York, USA12.2019
Industrial Engineer -
Catholic University of Colombia
Timeline
Events Manager
New York Road Runners
01.2022 - Current
Team Lead
New York Road Runners
01.2021 - 01.2022
Founder / Professional Triathlete
3R Sports
01.2005 - 01.2018
Certification - Sports Management
Columbia University
Industrial Engineer -
Catholic University of Colombia