Felisto Lorio
Colorado Springs,CO
Summary
Results-drivin marketer with 5 years of paid search experience, implementing & leading strategy for some of America's largest brands. Proven track record of leading accounts to successful outcomes and understanding current data trends to improve ROI.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
AdPro
08.2024 - Current
- Cut down wasted ad spend by an average of 23% by implementing Google best practices across 10 client accounts.
- Managed respective ad accounts and reported results on an on-going basis.
- Implemented new strategies to improve click-through rates and conversion rates.
- Collaborated with cross-functional teams to develop integrated marketing plans that spanned across multiple digital channels, Paid Social, Email, Paid Search, and SEO.
- Strengthened online presence by creating engaging paid social media campaigns and demand generation campaigns.
- Created 8+ SEO/GEO blogs a month increasing organic traffic volume, organic ranking, and quality.
Paid Search Specialist
Dentsu International
11.2021 - 08.2024
- Managed over $2MM of monthly ad spend.
- Managed Google Ads with reputable companies including but not limited to Kroger, Kroger Pharmacy, & Fred Meyer Jewelers.
- Optimized search campaigns utilizing best practices to gain efficiency against KPIs and to pace within the respective marketing budget thresholds.
- Provided & presented, daily, weekly, and monthly reporting to key stakeholders in regards to KPI progression.
- Created, implemented, tracked, and analyzed marketing campaigns in Google Ads, Bing Ads, and SA360.
- Created and managed tasks for a team of 9 making sure that each task has sufficient details for completion and ensured that task deadlines were met.
- Collaborated with different lines of business like Analytics, Social, SEO, and Client Services to streamline workflows and enhance processes, to encourage client experience and retention.
Google Ads Manager
A Better Contractor
05.2020 - 11.2021
- Responsible for decreasing cost per qualified lead by 40% in 30 days.
- Built out new Google Ads campaigns utilizing proper account structure and best practices.
- Implemented a refined CRO customer lead intake.
- Utilized Google Keyword Planner & Spyfu to track ranking competitor keywords to optimize individual Google Ad campaigns.
- Analyzed matched search queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.
- Created and optimized 4-5 landing pages and conducted A/B split testing of ad copy.
Skills
- Paid Search (Google Ads, Bing Ads, & SA360)
- Google Analytics
- Paid Ads Reporting
- Client Communication
- Client Retention
- Budget Allocation
- Paid Social (Meta)
- SEO (SEMRush, Light house, Google Search Console, GBP)
- Email Marketing
Certification
- Google Ads Search
- Google Analytics
- Facebook Certified Digital Marketing Associate
- Google AI Certification
Timeline
Digital Marketing Specialist
AdPro
08.2024 - Current
Paid Search Specialist
Dentsu International
11.2021 - 08.2024
Google Ads Manager
A Better Contractor
05.2020 - 11.2021
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