I am committed to overall wellness with a special passion for achieving physical fitness and longevity by getting outside and using movement and fresh air as preventive care Love to trail run, hike, ruck, mountain bike,snowshoe, downhill and backcountry ski
Felix Touchard
Senior Marketing Executive
Ridgefield
Summary
Dynamic strategic leader with extensive experience at Franklin Templeton, driving global marketing initiatives in private markets and digital assets. Proven talent in enhancing brand visibility and executing integrated campaigns, while fostering high-performing teams. Adept at leveraging data-driven insights to optimize client acquisition and engagement, establishing a culture of continuous improvement.
Overview
22
22
years of professional experience
Work History
VP, Head of Global Strategic Initiatives Marketing
Franklin Templeton
04.2024 - 10.2025
- Led global marketing teams focused on three strategically important growth for the firm- Alternatives/Private Markets, ETFs, and Digital Assets.
- Spearheaded cross-functional teams to develop and implement global marketing strategies, enhancing brand visibility and engagement while creating global team cohesion and consistency.
- Oversaw the development of marketing collateral, enhancing consistency in messaging across all global channels and platforms.
- Drove the execution of integrated marketing campaigns, leveraging digital platforms to maximize outreach and customer acquisition.
- Collaborated with senior sales, product and investment leadership to build a content calendar that engaged advisors and facilitated PR engagement and earned media.
- Analyzed competitive landscape and consumer insights, facilitating data-driven decisions that improved product positioning and market share.
VP, Head of US Alternatives Marketing
Franklin Templeton
08.2022 - 04.2024
- Led the development and execution of strategic marketing initiatives, including an industry leading podcast, rebranding and new digital experience to enhance brand visibility and associations with the alternatives.
- Established key performance indicators across the marketing funnel to measure campaign effectiveness, leading to refined strategies and improved client acquisition.
- Built a small, focused, high performing team that embraced a client centric outcome oriented mindset and acted like a start-up within a much larger organization.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Cultivated strong relationships with key stakeholders, including investment professionals, product development, sales, and compliance that contributed to strong collaboration and significant net sales momentum.
- Launched a series of products including semi-liquid perpetuals in private credit and private equity secondaries while also improving stroy telling and accelerating promotion of an existing private real estate tender offer fund informed by comprehensive market research studies and competitive research.
VP, Head of FinTech Marketing
Franklin Templeton
11.2021 - 08.2022
- Launched a cutting edge AI retirement and asset allocation engine powered by algorithms and machine learning into the market as both a standalone DC managed account solution and as the software which powered goals-based probability of success driven active allocation decision.
- Licensed and launched a branded financial wellness platform into the market and established processes and procedures compliance review and syndication by selection DC focused financial advisors.
- Collaborated and co-marketed with both DC FinTech firms on both message integration and client acquisition strategies.
- Worked closely with legal and compliance teams on product/service naming, copyrights, trademarks and overall protection of intellectual capital.
VP, Global Solutions, Retirement & Education Mktg
Franklin Templeton
07.2019 - 10.2021
- Led the marketing effort to get the firm into the model portfolio business with multi-asset "paper models" and active model placements with key distributors and platforms.
- Led the development and implementation of innovative retirement solutions including repositioning of the target date fund series, enhancing client engagement and product adoption across diverse markets.
- Provided guidance to the team lead who spearheaded strategic partnerships with the state of NJ, driving program growth and improving overall service delivery for clients.
- Developed targeted marketing campaigns for retirement products, significantly increasing brand visibility and client conversion rates.
VP, Head of Solutions and Research Analyst Mktg
Franklin Templeton
07.2017 - 07.2019
- Led teams that created a standard suite of content and thought leadership for our multi-asset solution products and investment professionals across the globe.
- Launched a multi-asset allocation series with Citibank globally.
- Retooled our communication resources and ongoing communications with the research analysts community, include the prototype of a dedicated web experience which ultimately was shelved due to resource constraints.
- Extracted solutions from "Alternatives & Solutions" framework and rebranded as Multi-Asset Solutions.
VP, Head of Alternatives & Solutions Marketing
Franklin Templeton
04.2014 - 06.2017
- Led marketing integration of the K2 Advisor into the Franklin Templeton distribution organization focused on growing and scaling the liquid alts registered products while also managing the client service organization with the goal of retaining and growing institutional bespoke solutions.
- Integrated messaging and positioning into cohesive narrative and built a series of modular capabilities content blocks that allowed the organization to efficiently pitch for and service bespoke solutions across alternatives and multi-asset.
- Repositioned personnel within the team to more effectively and efficiently deliver the output needed to align with the vision for the team and its future growth.
Head of US Channel Marketing
Invesco
06.2012 - 04.2014
Retirement Channel Marketing Director
Invesco
06.2010 - 01.2012
Executive Director, Head of US Channel Marketing
MSIM/Van Kampen
01.2009 - 07.2010
VP, US Intermediary Marketing
MSIM/Van Kampen
01.2006 - 01.2009
Senior Associate, VI and Subadvisory Marketing
MSIM/Van Kampen
04.2004 - 01.2007
Education
Series 7 And Series 24 -
FINRA
05.2001 -
Certificate - FinTech
Harvard Office of The Vice Provost For Advances in Learning
Boston, MA 05.2001 -
Bachelor of Arts - Political Science
Louisiana State University
Baton Rouge, LA 05.2001 -
Skills
Strategic leader
Talent development
Global marketing strategy
Content marketing
Integrated marketing campaigns
Brand visibility enhancement
Private markets, ETF and Digital Asset marketing
Change agent
Interests
Timeline
VP, Head of Global Strategic Initiatives Marketing
Franklin Templeton
04.2024 - 10.2025
VP, Head of US Alternatives Marketing
Franklin Templeton
08.2022 - 04.2024
VP, Head of FinTech Marketing
Franklin Templeton
11.2021 - 08.2022
VP, Global Solutions, Retirement & Education Mktg
Franklin Templeton
07.2019 - 10.2021
VP, Head of Solutions and Research Analyst Mktg
Franklin Templeton
07.2017 - 07.2019
VP, Head of Alternatives & Solutions Marketing
Franklin Templeton
04.2014 - 06.2017
Head of US Channel Marketing
Invesco
06.2012 - 04.2014
Retirement Channel Marketing Director
Invesco
06.2010 - 01.2012
Executive Director, Head of US Channel Marketing
MSIM/Van Kampen
01.2009 - 07.2010
VP, US Intermediary Marketing
MSIM/Van Kampen
01.2006 - 01.2009
Senior Associate, VI and Subadvisory Marketing
MSIM/Van Kampen
04.2004 - 01.2007
Series 7 And Series 24 -
FINRA
05.2001 -
Certificate - FinTech
Harvard Office of The Vice Provost For Advances in Learning
05.2001 -
Bachelor of Arts - Political Science
Louisiana State University
05.2001 -