Fentress Henderson
Atlanta,GA
Summary
Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Agape Youth & Family Center
2021.12 - Current
- Lead strategy for Agape's website administration, coordination, and maintenance
- Integrated communications calendar into operations of Agape, so all employees and volunteers were engaged during key push periods
- Build partnerships with national funders and local news & media outlets, so Agape was no longer the “best kept secret” in Atlanta
- Coordinated strategies to promote Agape's 25th Anniversary Campaign in 2022
- Designed 25th Anniversary logo for Agape through 2022 calendar year
- Supported direct mail program, including processes, content, and materials to build and maintain successful annual giving program
- Develop social media presence with organic and internal marketing strategies and grew brand reach over 50% in 3 months
- Conducted market research to identify new opportunities and target markets.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram
- Tracked and reported on marketing campaign responses
Field Marketing Manager
TOCA Soccer
2022.04 - 2023.02
- Manage and report local partnerships driving brand awareness to TOCA utilizing grassroots marketing
- Collaborate with events team for nationwide events and promote through community partners
- Research and compare target segments and determine which segments fit seasonal sales KPIs
- Generated leads and created brand awareness in new markets for soccer clubs.
- Create email campaign for customer journey and analyze performance
- Advise strategies to facility managers and senior marketing staff regarding CRM trends
- Build relationships within local community, opening doors for cross promotion between businesses and increasing foot traffic by 14% monthly
- Leverage partnership opportunities, allowing TOCA to showcase products during partner's events
- Manage Tableau dashboard and forecast business trends to combat them with high volume foot traffic event
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Assistant General Sales Manager and Marketing Coordinator
TOCA Soccer
2017.11 - 2021.12
- Grew overall business in sales by 21% in 2019 year-over-year
- Grew Lessons Revenue (Major revenue category) by 10% from 2018 to 2019 through community initiatives
- Grew Lessons Revenue (Major revenue category) by 15% in 2020 through partnership and community initiatives
- Won D-BAT Corporate Award for Most Lessons in 2020
- Developed and managed local partnerships with Recreational Park Leaders
- Managed marketing content and strategic distribution channels
- Managed social media platforms and content creation
- Coordinated email campaigns for product promotion and event marketing
- Provided daily analytical reports and projections on monthly goals to strategize and deck segments with opportunity for growth
- Developed plan of attack week to week to achieve short-term wins that led to meeting long-term goals
- Supervised and advised team of seven sales representatives
- Coordinated with Facility General Manager to leverage partnerships and develop goal related strategies for employees of facility
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Education
M.D. - Marketing
Georgia State University, J. Mack Robinson College of Business
Atlanta06.2021
Bachelor of Arts - Mass Communications
Paine College
Augusta05.2017
Skills
- Content Management
- Team Management
- Facility Operations
- Microsoft Office Applications
- Digital Marketing
- CRM Management
- Social Media Best Practices
- Event Planning
- Market Research
- Lead Generation Strategies
- Marketing Analytics
Accomplishments
- Certifications:
- Hootsuite Platform Certification
- Social Media Certification
- Certificate of Nonprofit Marketing Essentials
- Google Analytics Certification
Certification
Google Analytics
Hootsuite Certification
Social Media Certification
Certificate of Nonprofit Marketing Essentials
Additional Information
- Experienced in HubSpot, Hootsuite, Tableau, WordPress, Constant Contact, Razor's Edge and Mindbody CRM
- Experienced in Adobe Suites
Timeline
Field Marketing Manager
TOCA Soccer
2022.04 - 2023.02
Marketing Coordinator
Agape Youth & Family Center
2021.12 - Current
Assistant General Sales Manager and Marketing Coordinator
TOCA Soccer
2017.11 - 2021.12
M.D. - Marketing
Georgia State University, J. Mack Robinson College of Business
Bachelor of Arts - Mass Communications
Paine College
Google Analytics
Hootsuite Certification
Social Media Certification
Certificate of Nonprofit Marketing Essentials
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