FERALPH DOUDY

Oversaw Managers of acquisition, mobile finance, voice communication, data services, and value-added offerings.

• Managed customer lifecycle management processes to enhance retention and engagement.
• Developed initiatives to drive growth across mobile money and GSM segments.
• Implemented targeted campaigns to optimize customer acquisition and lifecycle management.
• Monitored performance metrics to assess effectiveness of strategies marketing plan.
• Conducted extensive market research to identify customer needs and develop targeted marketing campaigns.
• Oversaw budgeting process for all marketing initiatives while ensuring ROI targets were met or exceeded.
• Developed and implemented strategic product positioning, messaging, and go-to-market plans.
• Managed social media channels to promote brand awareness and engagement.
• Facilitated training sessions for sales teams on new product features and benefits.
• Monitored industry developments to inform strategic marketing decisions and initiatives.
• Collaborated with cross-functional teams to define product roadmap objectives and launch strategies as per business goals
• Organized trade shows and other events to promote products and services.
• Built relationships with industry influencers to increase brand awareness among target audiences.
• Led development of promotional materials including brochures, website content, videos, webinars, white papers, and case studies.

• Drove over 53% of Airtel's total revenues through strategic pricing development.
• Designed and implemented tailored tariffs for customer segments: High Value Customer, Mass, Youth.
• Enhanced voice service penetration rates, boosting traffic and revenue streams.
• Launched innovative voice packages to attract and retain active revenue-generating customers.
• Expanded customer market share and revenue market share in the voice sector.
• Published weekly and monthly performance reports by segment, outlining voice revenue analytics and improvement plans.
• Managed customer lifecycle management processes

• Led BI team to enhance analytical capabilities across departments.
• Collaborated with sales and management to establish efficient information dissemination frameworks.
• Identified critical business functions and ensured timely publication of relevant reports.
• Developed analysis tools and key reports, ensuring accessibility for the business.
• Oversaw design and development of reports, promoting interconnectivity for alignment.
• Ensured accuracy and quality of reported data through rigorous validation processes.
• Monitored IT operations, user management, and compliance with technology audits.

• Managed acquisition and terminal activities for routers, telephones and modems.
• Achieved annual objectives for acquisition, active base, and gross/net revenue.
• Developed strategic marketing plan for SIM offers and device bundles.
• Monitored product implementation and launch to ensure successful market entry.
• Tracked key performance indicators for subscriber growth and service revenue.
• Published summary reports with actionable plans to enhance segment performance.

• Managed segment activities and team to achieve strategic objectives in active base and revenue.
• Developed annual marketing plans, including product offers and pricing strategies for Mass & Youth segments.
• Assisted in successful launch of voice, internet, SMS, and value-added service products.
• Monitored key performance indicators for usage, retention, and acquisition within the segment.
• Analyzed subscriber metrics, including churn rate and revenue generation
• Published comprehensive performance reports with actionable insights to enhance segment outcomes.
• Ensured alignment of segment initiatives with overall business goals for sustained growth.

• Oversaw revenue management for Airtel Chad across voice, internet, SMS, and value-added services.
• Directed segment managers across Corporate, SME, Mass, and Youth categories.
• Achieved objectives for prepaid and postpaid subscriber acquisition and revenue growth.
• Developed annual strategic marketing plans focused on product offerings, pricing, and promotions.
• Supported segment teams in launching new products and offers effectively.
• Monitored performance indicators for prepaid and postpaid segments to identify areas for improvemen