Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
References
Timeline
Generic

Feras Abdel

Raleigh

Summary

Accomplished Senior Director of Revenue Operations with a proven record of driving scalable growth, operational excellence, and revenue optimization across global go-to-market organizations. Recognized for building and leading high-performance RevOps teams, aligning sales, marketing, and customer success around unified strategies, and unlocking predictable revenue through data-driven decision-making. Expert in leveraging GTM systems, AI technologies, and automation to streamline operations, accelerate pipeline velocity, and maximize ROI. Adept at designing and executing revenue strategies, optimizing quote-to-cash processes, and guiding executive leadership through transformational change to achieve sustainable growth.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Senior Director of Revenue Operations

MaintainX
Raleigh
01.2024 - Current
  • Managed and led Revenue Operations function within GTM division including Revenue Operations (Sales & CS), Revenue Technology, Top of the Funnel Operations, Revenue Deal Desk and Salesforce Development & Administration.
  • Built and reorganized organizational structure to best fit the needs of the business.
  • Analyze data from multiple sources to aid the business in making data-driven decisions.
  • Subject Matter Expert on all sales operations processes, providing data-driven recommendations for strategic objectives, forecast and performance metrics.
  • Leading a transition implementation going from Salesforce CPQ for quoting to Salesforce’s new Revenue Cloud platform.
  • Full GTM Tech Stack Management including Salesforce, Outreach, ZoomInfo, Clay, Chili Piper, LeanData, DocuSign, LinkedIn Sales Navigator, amongst others.
  • Manage Salesforce CPQ to optimize quote to cash process from initial sales reports, through product delivery and Customer Renewal and Expansion.
  • Managed multiple resegmentation projects and annual update to sales territories.
  • Managed multiple updates to Pricing & Packaging shifts by the business, including multiple releases of new product offerings.
  • Built, managed, and maintained all GTM books of business.
  • Implemented automation via enrichment and routing tools such as ZoomInfo, Cognism, LinkedIn, Sales Navigator/Insights and LeanData.
  • Reviewed multiple AI offerings in the GTM space to stay ahead of innovation and continuously increase efficiency and scalability of internal processes.

Senior Director of Revenue Operations Outreach

OUTREACH.IO
Raleigh
01.2021 - 09.2023
  • Managed and led multi-level org hierarchy of 20+ employees for revenue operations and technology including Revenue Operations (Sales & CS), Revenue Technology, Marketing, Operations and PMO including multiple directors and managers.
  • Built and reorganized organizational structure to best fit the needs of the business.
  • Administered and managed across all departments.
  • Analyzed data from multiple sources to aid the business in making data-driven decisions.
  • Subject Matter Expert on all sales operations processes, providing data-driven recommendations for strategic objectives, forecast and performance metrics.
  • Led Salesforce workstream of an M&A process from assessment of acquisition targets through acquisition and implementation.
  • Full GTM Tech Stack Management.
  • Managed Zuora CPQ to optimize quote to cash process from initial sales reports, Zuora Billing, through product delivery and Customer Renewal and Expansion.
  • Managed multiple resegmentation projects and annual update to sales territories.
  • Managed multiple updates to Pricing & Packaging shifts by the business.
  • Built, managed, and maintained all GTM books of business.
  • Implemented automation via enrichment and routing tools such as ZoomInfo, Cognism, LinkedIn, Sales Navigator/Insights and LeanData.

Sales Operations Manager

PENDO.IO
Raleigh
01.2018 - 12.2020
  • Administered and managed Salesforce.com across all departments.
  • Analyzed data from multiple sources to aid the business in making data-driven decisions.
  • Subject Matter Expert on all sales operations processes, providing data-driven recommendations for strategic objectives, forecast and performance metrics.
  • Built and maintained single source of truth for sales reporting used by internal and external audiences.
  • Strategized, facilitated, and managed training programs for all customer-facing team members.
  • Full GTM Tech Stack Management.
  • Implemented Salesforce CPQ to optimize quote to cash process from initial sales reports, through product delivery and Customer Renewal and Expansion.
  • Built team from single-resource Operations team to multiple operations specialists and full Technology development team.
  • Managed multiple resegmentation projects and annual update to sales territories.
  • Built, managed, and maintained all GTM books of business.
  • Implemented automation via enrichment and routing tools such as ZoomInfo, LinkedIn Sales, Navigator/Insights and LeanData.

Sales Operations Manager

DEVADA
Cary
01.2017 - 11.2018
  • Administered and managed Salesforce.com across all departments.
  • Analyzed data from multiple sources to aid the business in making data-driven decisions.
  • Subject Matter Expert on all sales operations processes, providing data-driven recommendations for strategic objectives, forecast and/or performance metrics.
  • Built and maintained single source of truth for sales reporting used by internal and external audiences.
  • Strategized, facilitated, and managed training programs for all customer-facing team members.
  • Assisted in managing implementations of tech stack tools used by all facets of the business.
  • Support sales leadership on the managing of sales staff to meet short and long-term individual and team sales quotas.
  • Project leader on full Salesforce CPQ implementation in conjunction with an implementation partner.
  • Implemented Salesforce CPQ to optimize quote to cash process from initial sales reports, through product delivery by Production team, to ultimately proper tracking into cash flow calculations for Finance team.
  • Hired, developed, and managed sales development process aimed at further qualifying leads supplied from marketing and sales prospecting leading to increased pipeline for account executives.

Sales Operations Analyst

CREE LIGHTING
Durham
01.2011 - 01.2017
  • Hired as an outside sales rep in largest revenue-generating territory in North America (NYC). Was selected for a tiger team to evaluate CRM providers, select a vendor and work on implementation for global sales team.
  • Worked cross-functionally with IT, implementing Salesforce for over 300 users in sales and marketing.
  • Exceeded sales quota by 150% in NYC territory, leveraging local utility incentive offers.
  • Developed and implemented project registration process, decreasing channel conflict by over.
  • Trained over 250 users on Salesforce.com, building a library of over 30 training videos and tutorials.
  • Created over 500 reports and approximately 100 dashboards in Salesforce, meeting reporting needs for all levels of employees, including executives.

Education

Bachelor of Arts (BA) - Business Administration

North Carolina State University
Raleigh, NC

Skills

  • Revenue operations and sales strategy
  • Salesforce administration and CRM management
  • Marketing and customer success operations
  • Go-to-market strategy and execution
  • Sales funnel optimization and analytics

Websites

Certification

  • Salesforce Certified CPQ Specialist Certification
  • Salesforce Certified Advanced Administrator (SCAA)
  • Salesforce Certified Administrator (SCA)

Languages

English
Native/ Bilingual
Arabic
Native/ Bilingual

References

References available upon request.

Timeline

Senior Director of Revenue Operations

MaintainX
01.2024 - Current

Senior Director of Revenue Operations Outreach

OUTREACH.IO
01.2021 - 09.2023

Sales Operations Manager

PENDO.IO
01.2018 - 12.2020

Sales Operations Manager

DEVADA
01.2017 - 11.2018

Sales Operations Analyst

CREE LIGHTING
01.2011 - 01.2017

Bachelor of Arts (BA) - Business Administration

North Carolina State University

Similar Profiles

CREATE PROFILE