Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

FERLINA GADDI

16950 SW KATTEGAT DR, Beaverton,OR

Summary

  • Media and content operations professional with 17 years in broadcast production. Skilled in media planning, program development, and leading cross-functional teams. Experienced in managing international operations and executing strategic initiatives to achieve business goals. Seeking to leverage productions management expertise to deliver results.

Overview

2026
2026
years of professional experience

Work History

PRODUCTION SUPPORT

CB-RAM ELECTRONICS
2023 - Current
  • Oversee daily schedules of Purchase Orders (POs) and manage receiving and logging of reels/parts.
  • Prepare daily packing lists of finished deliverables.
  • Coordinate with clients regarding materials needed for production.
  • Collaborate with internal teams to ensure smooth daily operations.
  • Contribute creative ideas to improve processes and production efficiency.


MANAGER, CONTENT OPERATIONS AND MEDIA PLACEMENT

ABS-CBN GLOBAL LIMITED
2013 - 2015
  • Ensured the best way to deliver the message to the client’s target audience via the best available airtime resource, must constantly do research to be up to date with the current issues and trends so as to give the client’s product or service the maximum exposure when and where it is necessary and in support of business objectives.
  • Responsible for the DOL (Daily Operations Logs) and 24/7 implementation of Marketing, Interstitials, Program Advisory, Foundation and other non-commercial promo strategies and programs in accordance with established key performance indicators
  • Managed Operations for Affiliate Stations like Rogers and Bell Fibe (Canada), Comcast (US), OSN (Dubai), KIKU (Hawaii), KTSF (US).

CONTENT DESIGNER AND PROGRAMMER

ABS-CBN GLOBAL LIMITED
2011 - 2013
  • Designed and Programmed the Channels through planning, development, and management.
  • Produced programming grids for subscribers, ensuring content met regional research and audience needs.
  • Coordinated with teams to align content scheduling with strategic objectives.

PROGRAM DEVELOPMENT HEAD

ABS-CBN GLOBAL LIMITED
2009 - 2011
  • Oversaw overall high quality control of programs and productions, ensuring high production standards.
  • Responsible for selecting marketable projects.
  • Led the production of news/entertainment programs, and documentaries.
  • Managed production budgets and resources effciently.
  • Ensured projects successfully transitioned into-broadcast ready programs.
  • Contributed to scripting, casting, and crew coordination as needed.
  • Simultaneously managed multiple projects, maintaining timelines and quality standards.

ASSOCIATE PRODUCER

ABS-CBN Global Ltd.
2003 - 2009
  • Assisted the Executive Producer in all aspects of program production.
  • Oversaw productions processes, prepared program budgets, and coordinated technica requirements for shoots.
  • Organized production schedules resources and logistics, to ensure smooth operations.
  • Attended on-location shoots to monitor and support production activities.
  • Ensured productions ran efficiently and met quality standards.

PRODUCTION ASSISTANT/RESEARCHER

ABS-CBN Global Ltd.
1998 - 2003
  • Assisted in productions staff to ensure smooth operations of all of ABS-CBN International.
  • Conducted research to support news programs airing on TFC (The Filipino Channel)

MANAGER, CONTENT OPERATIONS, COMPLIANCE & MEDIA PLACEMENT

ABS-CBN GLOBAL LIMITED
04.2013 - Current
  • Ensures the content in the channels & platforms are in compliance with the rules and regulations of regulatory agencies, that policies and procedures are being followed
  • Runs the department/section smoothly and productively— making sure that on-air operations requirements are timely delivered
  • As COMPLIANCE Head, she oversees the Compliance and Governance Program for all channels & platforms of ABS-CBN Global, functioning as an independent and objective body that reviews and evaluates content compliance issues/concerns within the organization
  • As Media Planning and Non-Commercial Placement Head of ABS-CBN Global Limited in accordance with established Media Strategies ensures the best way to deliver the message to the client’s target audience via the best available airtime resource, must constantly do research to be up to date with the current issues and trends so as to give the client’s product or service the maximum exposure when and where it is necessary and in support of business objectives
  • Also responsible for the DOL (Daily Operations Logs) and 24/7 implementation of Marketing, Interstitials, Program Advisory, Foundation and other non-commercial promo strategies and programs in accordance with established key performance indicators
  • Heads Operations for Affiliate Stations like Rogers and Bell Fibe (Canada), Comcast (US), OSN (Dubai), KIKU (Hawaii), KTSF (US)

Education

Bachelor of Arts - Mass Communication

MANILA
PHILIPPINES
01-1997

Skills

  • Media Planning
  • Media Production/ Shoots and Tapings
  • Placement of paid and non-paid materials (Commercials and Global Content materials)
  • Good interpersonal skills
  • Able to coordinate several task simultaneously
  • Can contribute creative ideas
  • Ms Application, Ms Excel, Ms Illustrator
  • ITS (Integrated Traffic System) System for placement of paid ads and non paid

Languages

English
Filipino

Timeline

MANAGER, CONTENT OPERATIONS, COMPLIANCE & MEDIA PLACEMENT

ABS-CBN GLOBAL LIMITED
04.2013 - Current

PRODUCTION SUPPORT

CB-RAM ELECTRONICS
2023 - Current

MANAGER, CONTENT OPERATIONS AND MEDIA PLACEMENT

ABS-CBN GLOBAL LIMITED
2013 - 2015

CONTENT DESIGNER AND PROGRAMMER

ABS-CBN GLOBAL LIMITED
2011 - 2013

PROGRAM DEVELOPMENT HEAD

ABS-CBN GLOBAL LIMITED
2009 - 2011

ASSOCIATE PRODUCER

ABS-CBN Global Ltd.
2003 - 2009

PRODUCTION ASSISTANT/RESEARCHER

ABS-CBN Global Ltd.
1998 - 2003

Bachelor of Arts - Mass Communication

MANILA

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FERLINA GADDI