FERNANDA GUTIERREZ PITA
San Diego,CA
Summary
Customer-oriented General Manager with 7 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive financial acumen, offering vision and motivational acumen.
Overview
21
21
years of professional experience
Work History
General Manager - Finance and Administration
Conquer Scientific
08.2021 - Current
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed forecasting, cash flow and day to day financial analysis to track progress towards organizational objectives accurately.
- Developed and implemented strategies to increase sales and profitability while maintaining customer satisfaction levels, resulting in 60% customer retention.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and executed a comprehensive strategy and mechanism to penetrate the Mexican and Latin American markets, including market research, local partnerships, and regulatory compliance, increasing the sales in the region by 13% in one year.
Operations Manager - Finance and Administration
Conquer Scientific
12.2016 - 07.2021
- Executed daily financial operations, including accounts payable, accounts receivable, sales tax reporting and payroll.
- Maintained meticulous financial records and generated comprehensive reports for senior management review.
- Achieved a 30% increase in sales within the first year and sustained a 25% annual sales growth rate thereafter by formulating and executing comprehensive sales strategies
- Led negotiations with carriers and logistics partners to optimize costs and service levels, ensuring punctual delivery schedules, resulting in a decrease of 20% on shipping costs and an 72% increase in on-time deliveries
- Instituted robust data collection processes and established industry-compliant standards to uphold industry quality requirements and best practices
- Developed, implemented, and enforced standard operating procedures (SOPs), resulting in enhanced efficiency and staff adherence to protocols.
- Recruited, hired, mentored and trained staff on business procedures, policies, duties and customer care methods.
Office Manager
The Aspen Institute México
01.2014 - 06.2016
- Oversaw day to day administrative operations, including office management, travel coordination, event planning, vendor relations and facility management.
- Prepared comprehensive financial reports for senior management, highlighting key performance indicators.
- Coordinated recruitment and training processes and improved employee onboarding experience.
- Managed day-to-day financial operations, including accounts receivable, payable and payroll.
- Prepared and analyzed monthly financial statements, bank conciliations and variance analysis.
- Obtained accreditation for the NGO as an 'authorized NGO to receive donations,' ensuring compliance with legal and regulatory requirements.
- Coordinated and executed the successful inauguration event of the NGO in Mexico, which hosted over 500 attendees, including national and international political and business leaders.
Faculty Teacher
Universidad La Salle
01.2011 - 12.2013
- Boosted student engagement with interactive learning activities designed to promote critical thinking.
- Enhanced student understanding by incorporating real-world examples and case studies into lessons.
Analyst
Federal Government
04.2003 - 05.2013
- Conducted statistical analysis of employment indicators to report monthly unemployment rate.
- Analyzed and reported macroeconomic variables for weekly reports.
- Researched social and health programs in other countries to use as best practices comparison while designing and evaluating social programs.
- Liaison with Human Resources to implement organizational changes that better adapted to the culture and creation of standard operation procedures.
- Performed research and promotion of nutrition and health initiatives in federal government, private and social sectors.
- Monitored legislative development within Economic Committees.
- Executed general administrative activities, including travel arrangements, expense reports and events planning.
Education
Master of Arts - Public Affairs
The University of Texas At Austin
Austin, TexasBachelor of Science - Economics
Instituto Tecnologico Autonomo De Mexico (ITAM)
Mexico CitySkills
- Budget and Finance Analysis
- Strategic Planning and execution
- Quality Management
- Project Management
- Negotiations and Contract Management
- Problem solving
- Service Quality Improvement
- Vendor Sourcing
- Customer Relationship Management
- Leadership and Team Management
- Operations Management
- Process improvement:
Accomplishments
- Successful integration after acquisition: Led the integration process post-acquisition by a private equity firm, ensuring a seamless transition and alignment of operations, systems, and culture.
- Implementation of Human Resources Program: Implemented employee training programs and performance management systems, resulting in a reduction of personnel turnover by 70%.
Personal Information
Title: Business Manager
Training
- Leadership for Managers, Dale Carnegie, 01/01/20
- PMP Exam Preparation Training, PMtraining, 05/01/24
Timeline
General Manager - Finance and Administration
Conquer Scientific
08.2021 - Current
Operations Manager - Finance and Administration
Conquer Scientific
12.2016 - 07.2021
Office Manager
The Aspen Institute México
01.2014 - 06.2016
Faculty Teacher
Universidad La Salle
01.2011 - 12.2013
Analyst
Federal Government
04.2003 - 05.2013
Master of Arts - Public Affairs
The University of Texas At Austin
Bachelor of Science - Economics
Instituto Tecnologico Autonomo De Mexico (ITAM)
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