Fernanda Nikulin
Miami,FL
Summary
Results-driven retail leader with over 5 years of experience at Dick's Sporting Goods, advancing from Customer Service Specialist to Front End Manager. Skilled at building rapport, converting interactions into sales and sign-ups, handling administrative work with accuracy, and leading teams to hit goals. Bringing a dependable, detail-oriented approach with a strong commitment to organization, efficiency, and achieving results.
Overview
2
2
Languages
5
5
years of professional experience
Work History
Front End Manager
Dick's Sporting Goods
Miami, Florida
06.2026 - Current
- Led and coached front end cashier team, running huddles and setting daily goals to enhance team focus.
- Revamped the department both visually and operationally, raising presentation standards and improving key metrics.
- Drove store credit card applications, protection plan sales, and loyalty sign-ups through targeted coaching and customer engagement.
- Resolved escalated customer concerns, returns, and exchanges to improve satisfaction and retention.
- Managed cash handling procedures in the store and opening and closing cash office procedures.
Administrative Assistant
Dick's Sporting Goods
Miami, FL
06.2023 - 06.2026
- Coordinated scheduling, maintained associate files, and generated daily operational reports to support store leadership.
- Scheduled interviews, supported onboarding, and organized new hire paperwork.
- Assisted managers with meeting notes, follow-up tasks, and administrative priorities.
- Processed purchase requests, tracked supplies, and coordinated office inventory.
- Organized and maintained filing systems for physical and electronic documents, ensuring accuracy and confidentiality of records.
- Entered data into spreadsheets using Microsoft Excel or other similar programs.
- Developed expertise in Microsoft Office and Canva to enhance design and productivity capabilities.
Price & Signage Lead
Dick's Sporting Goods
Miami, FL
09.2022 - 06.2023
- Executed weekly price changes and promotional ad sets across sales floor, ensuring pricing accuracy and effective promotion visibility.
- Audited pricing for compliance to ensure a consistent, trustworthy customer experience.
- Coordinated with leadership to deliver promotional events on tight deadlines, enhancing customer engagement and sales opportunities.
- Displayed marketing graphics on the sales floor per floor plans, optimizing product visibility and customer attraction.
Customer Service Specialist
Dick's Sporting Goods
Miami, Florida
05.2021 - 09.2022
- Provided friendly, knowledgeable service at the registers, processed transactions, returns, and exchanges.
- Informed customers about loyalty programs, which enhanced customer retention and engagement.
- Responded to phone inquiries and matched customers with suitable products, improving customer satisfaction.
- Trained and onboarded new cashiers on company procedures, customer service standards, and point-of-sale systems.
Education
Bachelor of Science - Computer Science
Florida International University
Miami05-2029
Skills
- Sales & Conversion
- Customer relations
- Loyalty & CRM Programs
- Team leadership
- Administrative Support
- Scheduling
- Office software
Languages
English
Professional
Spanish
Professional
Timeline
Front End Manager
Dick's Sporting Goods
06.2026 - Current
Administrative Assistant
Dick's Sporting Goods
06.2023 - 06.2026
Price & Signage Lead
Dick's Sporting Goods
09.2022 - 06.2023
Customer Service Specialist
Dick's Sporting Goods
05.2021 - 09.2022
Bachelor of Science - Computer Science
Florida International University