FERNANDO ARGUELLO
CORONA,CA
Summary
A fashion and retail professional with a background in merchandising, marketing, and inventory management. Evaluates data and provides reports that promote efficiency and positive results while also implementing processes which are both time efficient and cost conscious. Possesses a proven creative and analytical ability to engage customers and clientele by improving store sales, conclusively resulting in greater revenue.
Overview
16
16
years of professional experience
Work History
Store Visual Manager
H&M Hennes & Mauritz
01.2021 - Current
- Developed and implemented visual merchandising strategies to enhance product presentation and drive sales.
- Collaborated with cross-functional teams to ensure brand consistency across store layouts and promotional displays.
- Trained and mentored team members on visual standards, maintaining high-quality execution throughout the store.
- Analyzed customer behavior and sales trends to optimize product placement and improve customer engagement.
- Managed inventory flow for visual displays, ensuring timely updates aligned with seasonal promotions and trends.
- Fostered a creative environment that encouraged innovative display concepts while adhering to brand guidelines.
- Led initiatives for store redesigns, enhancing customer experience through strategic layout improvements and effective signage.
- Increased visual impact and sales Number% through optimal arrangement of mannequins, fixtures, walls and tables.
- Enhanced customer experience by creating visually appealing and organized store layouts.
- Managed analytical reports to identify and track sales activities and customer trends.
Area Visual Manager
H&M Hennes & Mauritz
05.2024 - 10.2024
- Developed visual merchandising strategies to enhance product presentation and drive customer engagement.
- Trained and mentored team members on visual standards and brand guidelines for consistency across locations.
- Analyzed sales trends to inform layout adjustments, optimizing product placement for increased visibility.
- Executed seasonal display changes in alignment with marketing campaigns to attract target demographics.
- Collaborated with cross-functional teams to ensure cohesive brand messaging throughout the store environment.
- Led workshops on visual merchandising best practices, fostering a culture of creativity and excellence among staff.
- Developed innovative visual merchandising strategies that drove foot traffic and boosted overall store performance.
- Assisted in planning and executing seasonal promotions to maximize revenue opportunities during peak periods.
- Maintained a visually engaging environment, ensuring brand consistency across all marketing materials.
- Analyzed sales data to identify trends and make informed decisions on product placement and display strategies.
- Improved store aesthetics by overseeing updates such as paint color selections, lighting installation, or fixture changes.
- Conducted regular inventory audits, effectively streamlining merchandise management processes.
- Successfully met or exceeded company KPIs related to visual merchandising, contributing to overall business growth and performance.
VISUAL KEY HOLDER
H&M Hennes & Mauritz
05.2016 - 01.2021
- Assisted in set up and merchandising of Erdem Pop Up Shop
- Visual trained 15 visuals and DMs within 3 years
- Selected to be part of the West Coast expansion team as the women's lead
- Was a trainer in the styling visual workshops and the Train the Trainer meetings.
- Project manager for various stores to implement expectations, guidelines, and commerciality.
- Supported in-store needs and helped with daily operational routines.
- Presented morning meetings to inform the team of new routines and implementations.
FASHION MERCHANDISER
H&M Hennes & Mauritz
07.2009 - 05.2016
- Analyzed product flow, pricing markup, promotional strategies
- Led fashion merchandising and display installation at a store level
- Worked with team to analyze and react to current business needs and improve sales and profit
Education
Norco High School
Norco, CASkills
- Leadership
- Critical Thinking
- Project Management
- Project Planning
- Creativity
- Verbal Communication
- Visual Communication
- Customer Service
- Business Analysis
- Adaptivity
- Troubleshooting
- Microsoft Word and Excel Proficient
- Trend Forecasting
Timeline
Area Visual Manager
H&M Hennes & Mauritz
05.2024 - 10.2024
Store Visual Manager
H&M Hennes & Mauritz
01.2021 - Current
VISUAL KEY HOLDER
H&M Hennes & Mauritz
05.2016 - 01.2021
FASHION MERCHANDISER
H&M Hennes & Mauritz
07.2009 - 05.2016
Norco High School
Similar Profiles
Leo ShihLeo Shih
3PL Business Expert at H&M HENNES & MAURITZ Netherlands B.V. Taiwan Branch3PL Business Expert at H&M HENNES & MAURITZ Netherlands B.V. Taiwan Branch
Daxtyn SyhasakDaxtyn Syhasak
Sales Advisor at Hennes & Mauritz (H&M) - GalleriaSales Advisor at Hennes & Mauritz (H&M) - Galleria
Lamell MccloudLamell Mccloud
Sales Associate at H&M Hennes & MauritzSales Associate at H&M Hennes & Mauritz
Mia MartinezMia Martinez
Sales Associate at H&M Hennes & MauritzSales Associate at H&M Hennes & Mauritz
Olivia FloresOlivia Flores
Chocolatier at Rocky Mountain Chocolate Factory Inc.Chocolatier at Rocky Mountain Chocolate Factory Inc.