Fernando Decan
Houston,TX
Summary
Hardworking Sales Associate committed to driving high sales in both slow and busy shifts. Organized and patient individual polished in handling customer complaints and replenishing stock. Flexible and outgoing team player commended for demonstrating honesty and integrity with customers, team members and supervisors.
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
6
6
years of professional experience
Work History
Area Sales Manager
Electrolit
Houston, Texas
04.2023 - Current
- Planned, developed and implemented sales strategies in an assigned region.
- Developed promotional strategies and activities with marketing staff.
- Hired and motivated high-performing sales team.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Managed and oversaw the daily operations of the sales region.
- Developed pricing policies and negotiated contracts with customers.
- Attended trade shows, conferences, and industry events to network and promote products.
- Penetrated new markets by investigating competitor products, services, and trends.
Sales Representative
High Point Sales & Marketing
Houston, TX
01.2021 - 04.2023
- Established strong working relationships with store managers and key personnel.
- Worked independently, covering the sales route in Houston, responsible for more than 100 stores.
- Collaborated with company managers regarding product pricing, promotions and markdowns.
- Negotiated contracts with vendors for product placement in stores.
- Maintained relationships with key personnel of major accounts to ensure product availability and visibility.
- Executed visual merchandising strategies designed to maximize sales potential.
- Analyzed sales data to assess performance of visual merchandising strategies and recommend changes accordingly.
- Worked closely with visual merchandising teams on seasonal floor sets, displays, signage in order to maximize sales potential.
Sales & Merchandise
PSR Brands
Houston, TX
02.2019 - 11.2020
- Received and displayed product shipments on store retail shelves upon delivery.
- Developed trusting relationships with customers by making personal connections.
- Sold various products as Energy Drinks, Hand Sanitizers and Vitamin shots.
- Assisted teammates with sales tasks to meet daily sales goals.
- Collected payments and provided accurate change.
Education
High School Diploma -
U.E. Las Californias
Venezuela07.2009
Some College (No Degree) - Marketing
Arturo Michelena University
Valencia, VenezuelaSkills
- Sales Goals Attainment
- Retail Loss Prevention
- Customer Needs Assessment
- Merchandising
- Relationship Selling
- Product Recommendations
- Teamwork and Collaboration
- Inventory Control Procedures
- Team leadership
- Customer relationship management
- Visual merchandising
- Trade show participation
- Key account growth
- Territory and account management
- Effective communication
Timeline
Area Sales Manager
Electrolit
04.2023 - Current
Sales Representative
High Point Sales & Marketing
01.2021 - 04.2023
Sales & Merchandise
PSR Brands
02.2019 - 11.2020
High School Diploma -
U.E. Las Californias
Some College (No Degree) - Marketing
Arturo Michelena University
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