FERNANDO FONDEVILA
Pembroke Pines,FL
Summary
Experienced professional with proven solid work ethics working with multicultural and interdepartmental teams for more than 20 years in the aviation and tourism Industry in the Americas. Excellent skills in Negotiation, Business Expansion, Operations Management, Strategic Planning, Process Improvement and Human Resources Development. Expert in sales, marketing and public relations with an MBA focused in Sales Management. Strongly organized with the capability to analyze complex situations with remarkable results, leading teams highly noted for its customer service. Proven record of directing and developing successful teams contributing to the success of the organization.
Overview
28
28
years of professional experience
Work History
CEO
PROMTUR Panama
Panama City , Panama
01.2021 - Current
- Responsible for leading and directing administrative, operational, commercialization, sales, marketing, communications and business development of country’s destination marketing organization (DMO), in collaboration and supervision from Board of Directors with purpose of making significant contribution to Panama’s economy and quality of life
- Developed and manages organization's strategy and business plan, in alignment with Sustainable Tourism Master Plan of Panama’s Tourism Authority
- Leads consolidation of recently founded Destination Marketing Organization, including but not limited to procurement of services and best practices, effective organizational policies, standard operating procedures in accordance with laws, regulations and ethical standards
- Leads Marketing, Sales, Business Development and Stakeholder Engagement Directors towards attainable but demanding objectives in midst of COVID-19 pandemic, generating demand and awareness of destination in priority markets
- Responsible for development of country’s tourism brand
North America Commercial Regional Manager
Copa Airlines
Miami, FL
06.2006 - 12.2020
- Supervised execution of point of sales (USA, Canada and Mexico) budget of more than $700M
- Designed strategic plan, leading commercial and administrative team that exceeded by ~15% sales budget, while reducing expenses in 10%
- Successfully launched more that 13 destinations in USA, Mexico and Canada, expanding company’s footprint and market penetration to Latin America
- Established regional corporate winning sales force that exceeded their sales plan by more than 30%
- Redesigned sales territory by efficiently covering ~80% of key top producers inmarket while establishing essential business solutions
- Jointly with Marketing Team and Tourism Authorities, designed new destination sales and marketing strategy, successfully positioning brand in market
General Manager
Bridge of the Americas, LLC ~ Copa Airlines
Miami, FL
10.2003 - 06.2006
- Productively managed the incorporation of company in US market, including but not limited to hiring, establishing administrative guidelines, training coordination and business affairs
- Coordinated deployment in Los Angeles and New York operations
US Airport Manager
Copa Airlines
Miami, FL
04.2000 - 06.2006
- Responsibly coordinated airline’s overall operations for Orlando and Miami station
- Managed team of employees, overseeing hiring, training and professional growth of employees
- Reached 1st place in operations outstanding excellence for all major key performance indicators
- Directed new airport operations and station’s opening for key markets USA, Mexico and Canada
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Resolved problems, improved operations and provided exceptional service
- Proved successful working within tight deadlines and fast-paced atmosphere
- Maintained energy and enthusiasm in fast-paced environment
Special Projects Manager
Copa Airlines
Panama City, Panama
06.1998 - 04.2000
- Implemented airline’s participation in former Continental Airlines, OnePass frequent flyer program, making this important product first accomplishment of numerous alliance’s product changes
- Structured Business Class product system-wide, including policies, advertising and marketing offerings in coordination with Commercial VP
- Organized and prioritized workload to delegate responsibilities among colleagues and team members.
Manager - Frequent Flyer Program
Copa Airlines
Panama City , Panama
12.1996 - 06.1998
- Designed and managed marketing plans and strategies including advertising and promotion, including Copa’s participation in LatinPass frequent flyer program, increasing program affiliation by more than 40%.
- Successfully developed database direct marketing including program’s newsletter, inserts and other communication pieces.
- Supervised and improved customer satisfaction, enhancing relationship with clients, suppliers and travel agencies, increasing response levels to 90% factor.
- Increased mileage sales program through partners by 50%.
- Prepared annual budgets with controls to prevent overages.
- Accomplished multiple tasks within established timeframes.
Education
Master of Business Administration - Sales Management
Nova Southeastern University
09.2013
Bachelor’s Degree - Industrial Engineering
USMA
12.1997
Skills
- Integrity and Transparency
- Strategic Partnership
- Budgetary Oversight
- Business Planning and Strategy
- Product Development and Management
- Strong Sales and Marketing Experience
- Collaboration and Teamwork
- Outstanding Leadership and Positive Attitude
- Critical Thinking and Problem Solving
- B2B and B2C process and skills
- Knowledge of Latin America Markets
- Project Management capable
- MS Office, Salesforce CRM
- English / Spanish proficient
Timeline
CEO
PROMTUR Panama
01.2021 - Current
North America Commercial Regional Manager
Copa Airlines
06.2006 - 12.2020
General Manager
Bridge of the Americas, LLC ~ Copa Airlines
10.2003 - 06.2006
US Airport Manager
Copa Airlines
04.2000 - 06.2006
Special Projects Manager
Copa Airlines
06.1998 - 04.2000
Manager - Frequent Flyer Program
Copa Airlines
12.1996 - 06.1998
Master of Business Administration - Sales Management
Nova Southeastern University
Bachelor’s Degree - Industrial Engineering
USMA
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