Fernando Herrera
Houston,Texas
Summary
Skilled Creative Director adept at overseeing writers, designers, and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Overview
18
18
years of professional experience
Work History
Creative Director
Lopez Negrete Communications
09.2022 - 12.2023
- Supervised the creative direction, messaging, and visual identity of full advertising campaigns targeted at diverse audiences while ensuring projects are delivered on time and within budget.
- Responsable for crafting culturally sensitive and impactful campaigns while leading a diverse team in a collaborative and inclusive environment.
- Collaborate with the account management and strategy teams to align creative efforts with the overall marketing and business objectives of clients.
- Develop and articulate a clear and compelling creative vision for advertising campaigns using data and insights to refine future creative strategies.
- Oversee the adaptation of creative assets to different cultural contexts, languages, and sensitivities.
- Work closely with clients to understand their multicultural marketing objectives and preferences.
- Present and articulate creative ideas effectively, addressing any cultural considerations or concerns.
- Maintain a high standard of creative excellence, ensuring that all materials meet the agency’s and clients’ expectations.
Associate Creative Director
Lopez Negrete Communications
10.2019 - 09.2022
- Spearhead the creative process, from concept development to final execution, ensuring that ideas align with client briefs and resonate with the target audience.
- Oversee the development of full advertising campaigns, ensuring consistency and alignment with the brand’s messaging across various channels and platforms.
- Work closely with clients to understand their needs, objectives, and expectations.
- Ensure that creative projects are delivered within budgetary constraints and on schedule.
- Work collaboratively with other departments, such as account management, media planning, and production, to ensure seamless integration of creative solutions into overall marketing campaigns.
Sr. Art Director
Lopez Negrete Communications
11.2013 - 10.2019
- Collaborate with the creative team to develop and refine visual concepts that align with the overall creative strategy while contributing innovative ideas for the visual execution of advertising campaigns.
- Responsible for consistency in visual elements across various marketing channels and platforms.
- Oversee the execution of visual elements throughout the production process.
- Collaborate with production teams to ensure that designs are implemented accurately and effectively.
Sr. Art Director
CultureSpan
01.2006 - 11.2013
- Supervise the conceptual and stylistic direction for visual elements.
- Creating innovative design concepts and visual representations, strategically capturing the essence of the client’s identity to accomplish their goals.
- Collaborating closely with all agency departments to develop and visually implement the marketing plan.
- Oversee the execution of visual elements throughout the production process.
Education
Bachelor of Arts - Graphic Design
The University of Texas At El Paso
El Paso, TXSkills
- Strategic Communications
- Cross-Functional Collaboration
- Media Industry Expertise
- Design Understanding
- Creative Team Leadership
- Deadline-Oriented
- Project Management
- Campaign Development
- Staff Recruitment
- Adobe Creative Suite & Art Direction
- Concept Development
- Advertising Campaigns
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Creative Director
Lopez Negrete Communications
09.2022 - 12.2023
Associate Creative Director
Lopez Negrete Communications
10.2019 - 09.2022
Sr. Art Director
Lopez Negrete Communications
11.2013 - 10.2019
Sr. Art Director
CultureSpan
01.2006 - 11.2013
Bachelor of Arts - Graphic Design
The University of Texas At El Paso
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