Fernando Juarez
Used Car Director/ UCM
Bakersfield,CA
Summary
Accomplished Used Car Director with 10 years of experience in supervising sales staff, motivating employees and managing business operations. Talented in developing performance standards and holding employees accountable for meeting objectives. Focused on devising marketing and promotional budgets to target consumers and increase sales. Managing operations in adherence with pre-owned car sales regulations. Knowledgeable in the pre-owned car sales market with a focus on sales and marketing strategies Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
14
14
years of professional experience
Work History
Used Car Director
Hgreg Buena Park Nissan
02.2022 - 08.2023
- DIrected all the merchandising of the inventory on multiple sources
- Directed advertising and promotional campaigns
- Planned forecasts and sales objectives using sales assumptions based on prior sales, local economic outlooks and industry factors.
- Developed marketing plans to increase dealership awareness to make our cars more visible to the market.
- Analyzed trade-in vehicle evaluations prior to sales agreements. Oversea all acquisitions taken in and appraised to best possible market price strategies
- Handled all the buying at auctions and other sources as well processing all wholesale disposition units.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Coached sales team to drive traffic through phone and online appointments and referrals to meet or exceed sales targets.
- Oversaw and directed used vehicle reconditioning to quickly prepare for sales and safeguard stock quality.
- Maintained operations in accordance with used car sales laws.
- Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
Used Car Director
Nissan Of Bakersfield
02.2010 - 02.2022
Same as above Job description
Education
High School Diploma -
Watsonville High School
Watsonville, CA06.1999
Skills
- Vauto
- Rapid Recon
- Velocity
- CDK
- KBB ICO
- VAN'S Network
- Carfax
- Online Auctions
- Contact Management Systems
- Auto Inventory Monitoring
- Inventory Databases
- Vehicle Acquisition
- Motivational Leadership
Timeline
Used Car Director
Hgreg Buena Park Nissan
02.2022 - 08.2023
Used Car Director
Nissan Of Bakersfield
02.2010 - 02.2022
High School Diploma -
Watsonville High School
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