Fernando Lopez

Digital Marketing Project Manager
December 2022 - Present (2.5 years)

• Lead a team of 2 marketing specialists in executing multi-channel digital marketing campaigns across various client industries
• Develop and optimize marketing funnels that successfully increased conversion rates across multiple client campaigns
• Manage Facebook Ad campaigns with significant monthly budgets, consistently achieving positive return on ad spend
• Create and implement email marketing automations that improved client engagement and nurturing workflows
• Oversee full product rollouts from concept to execution, ensuring all deliverables meet timeline and quality expectations
• Utilize WordPress, ClickFunnels, and Go High Level to build and optimize client websites and marketing platforms
• Collaborate with clients to develop marketing strategies aligned with business objectives and KPIs
• Performed technical SEO audits and implemented fixes that resolved indexing issues and improved site performance metrics

Assistant Digital Marketing Project Manager
December 2021 - November 2022 (1 year)

• Assisted senior project manager in coordinating digital marketing campaigns for 7+ clients
• Created compelling copy for websites, landing pages, emails, and social media content
• Managed day-to-day client communication and project status updates
• Developed and maintained project timelines and resources using project management software
• Supported implementation of marketing automation sequences and workflows
• Conducted market research and competitor analysis to inform campaign strategies
• Assisted with basic CSS modifications for client websites and landing pages

Digital Marketing Intern
December 2020 - November 2021 (1 year)

• Supported execution of social media campaigns across Facebook, Instagram, and LinkedIn
• Assisted with content creation including blog posts, social media graphics, and email newsletters
• Helped monitor and report on campaign performance using Google Analytics and other tools
• Assisted in creating sales pages and slide decks for notable clients like Chris Winfield and Jen Gottlieb
• Conducted keyword research for SEO optimization
• Participated in brainstorming sessions for new marketing initiatives
• Gained hands-on experience with marketing automation platforms and CRM systems