Fernando Lopez
St. Cloud,Florida
Summary
Results-driven Digital Marketing Professional with 4 years of progressive experience at a privately owned marketing agency. Skilled in developing and executing comprehensive digital marketing campaigns, marketing automation, funnel creation, and team leadership. Demonstrated expertise in Facebook Ads, email marketing, copywriting, and WordPress development. Proven track record of successful product rollouts and client satisfaction.
Overview
3
3
years of professional experience
Work History
Project Manager
White Coda
05.2022 - 04.2025
Digital Marketing Project Manager
December 2022 - Present (2.5 years)
- Lead a team of 2 marketing specialists in executing multi-channel digital marketing campaigns across various client industries
- Develop and optimize marketing funnels that successfully increased conversion rates across multiple client campaigns
- Manage Facebook Ad campaigns with significant monthly budgets, consistently achieving positive return on ad spend
- Create and implement email marketing automations that improved client engagement and nurturing workflows
- Oversee full product rollouts from concept to execution, ensuring all deliverables meet timeline and quality expectations
- Utilize WordPress, ClickFunnels, and Go High Level to build and optimize client websites and marketing platforms
- Collaborate with clients to develop marketing strategies aligned with business objectives and KPIs
- Performed technical SEO audits and implemented fixes that resolved indexing issues and improved site performance metrics
Assistant Digital Marketing Project Manager
December 2021 - November 2022 (1 year)
- Assisted senior project manager in coordinating digital marketing campaigns for 7+ clients
- Created compelling copy for websites, landing pages, emails, and social media content
- Managed day-to-day client communication and project status updates
- Developed and maintained project timelines and resources using project management software
- Supported implementation of marketing automation sequences and workflows
- Conducted market research and competitor analysis to inform campaign strategies
- Assisted with basic CSS modifications for client websites and landing pages
Digital Marketing Intern
December 2020 - November 2021 (1 year)
- Supported execution of social media campaigns across Facebook, Instagram, and LinkedIn
- Assisted with content creation including blog posts, social media graphics, and email newsletters
- Helped monitor and report on campaign performance using Google Analytics and other tools
- Assisted in creating sales pages and slide decks for notable clients like Chris Winfield and Jen Gottlieb
- Conducted keyword research for SEO optimization
- Participated in brainstorming sessions for new marketing initiatives
- Gained hands-on experience with marketing automation platforms and CRM systems
Skills
Technical Skills:
- Marketing Automation (Go High Level, ActiveCampaign)
- Email Marketing & Sequencing
- Social Media Advertising (Facebook Ads Manager)
- Funnel Creation & Optimization
- WordPress Development
- HTML & CSS Development
- SEO/SEM Strategies
- Google Analytics
- ClickFunnels
- CRM Management
- Course Creation & Development
Soft Skills:
- Team Leadership
- Client Relationship Management
- Project Management
- Strategic Planning
- Problem-Solving
- Copywriting
- Communication
- Time Management
Languages
Spanish
Native or Bilingual
Timeline
Project Manager
White Coda
05.2022 - 04.2025
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