Fernando Peña

Overseeing the management of 8 Enterprise SDR's whilst facilitating call-coaching, rev-ops support, 1-2-1 cadences, tool adoption, and quota attainment for a Global IIoT prescriptive maintenance SaaS platform.

• Q2 2022 171% to Pod Quota
• Q3 2022 170% to Pod Quota
• Q4 2022 154% to Pod Quota
• Q1 2023 134% to Pod Quota (Raised Quota)
• Q2 2023 144% to Pod Quota (Raised Quota)
• Q3 2023 158% to Pod Quota

• LATAM Markets Liaison - Utilize bilingual capabilities to directly close $45,500 worth of business in central Mexico resulting in a 36% Increase in Mexican Territory.
• Instill discovery skills and MEDPICC into Senior SDR's in order to ease transition towards Account Executive Promotion.
• Act as "on-call" Account Executive; facilitating intro-calls and assisting in the pipeline growth of an $8.8 Million Dollar book of business.
• Recruited 6 Candidates towards Enterprise SDR Cohort.
• Oversaw the expansion of SDR Organization into Middle-Eastern Market; Tel Aviv Operations - onboarding, management, development of 3 SDR's following company acquisition.

• Utilized prospecting strategies/tools to exceed quarterly sales targets.
• Sourced over $1.64 Million Dollars in Outbound Revenue during SDR Tenure; average Quarterly Quota attainment of 189% as Augury SDR.
• Sourced Pipeline created during SDR tenure increased total Beverage/Pet-Food Vertical Revenue by 64% (in comparison to ARR for 2020)

• Oversaw full sales-cycle from initial outreach to generation of closed revenue whilst communicating with prospects through various prospecting channels to generate pipeline ( 50-60 cold calls with 30+ personalized emails per day, LinkedIn, Videos).
• Generated leads through personalized research, identification of decision-makers, qualification of prospects, and CRM management that led to 35% increase in account pipeline for senior sellers.

• Produced $1,110,000 - $1,200,000 in candidate pipeline by successfully recruiting and qualifying SDR candidate competencies for numerous accounts ranging from Growing Pre-Seed/Series A SaaS firms to Fortune 500 corporations
• Conducted 80-100 outbound calls daily to candidates in active and passive job market.
• Promoted to Senior Graduate Manager; delegated to assist in onboarding newer reps/expanded responsibility.
• Directly source 9 Account Executives candidates to Orlando-based Series E Fin-Tech firm (special project)

• Analyzed proposal and fiscal reports through business development department of Sodexo Thailand whilst creating 6 proposals for Southeast Asian hospitals.
• Traveled to various account to assess client-satisfaction/performance