FERNANDO PRIETO
Denver,CO
Summary
Sales and marketing professional with experience in customer relationship management, promotional marketing, retail execution, and sales support. Proven ability to build customer relationships, contribute to sales goals, execute marketing initiatives, and collaborate across teams to support business objectives. Bilingual U.S. Army veteran with extensive leadership experience, a B.S. in Business Administration, and an MBA in Marketing in progress. Strong communicator with experience in customer engagement, relationship building, strategic planning, and results-driven execution.
Overview
2
2
Languages
10
10
years of professional experience
Work History
Sales Support Associate
Southern Glazer's Wine & Spirits
Denver, CO
11.2025 - Current
- Implement merchandising and promotional strategies across 3 dedicated and 7+ additional retail accounts to enhance product visibility and support sales performance.
- Drive sales initiatives through optimized product placement, impactful promotional displays, signage, and retail execution.
- Foster positive working relationships with retail personnel and collaborate with sales representatives to address account needs and identify merchandising opportunities.
- Maintain high standards of brand presentation and retail execution across assigned accounts.
Marketing Coordinator
Revo Casino & Social
Dover, NH
07.2024 - 02.2025
- Planned and executed an average of 4 promotional events per week, including weekly Sunday giveaways and holiday promotions, to increase customer engagement and brand awareness.
- Worked toward monthly customer acquisition goals through direct guest engagement, promotional selling, and relationship building.
- Supported customer retention by communicating promotional offerings and delivering a positive customer experience.
- Managed promotional inventory and maintained accurate tracking of materials used for marketing events.
- Collaborated across departments to align marketing initiatives with organizational and business objectives.
- Supported marketing plans for events and promotional activities designed to expand brand awareness and attract customers.
Server
Revo Casino & Social
Manchester, NH
02.2024 - 07.2024
- Built positive customer relationships through attentive service, communication, and individualized customer support.
- Resolved customer concerns while maintaining a positive experience and encouraging repeat business.
- Worked collaboratively in a fast-paced environment to meet customer needs and organizational objectives.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
Team Supervisor
United States Army
01.2017 - 01.2024
- Led and developed teams of 3–11 personnel while maintaining accountability, performance standards, and operational readiness.
- Conducted recurring performance reviews, provided mentorship, and developed personnel to achieve individual and organizational goals.
- Managed accountability for approximately $500K in organizational property and equipment.
- Developed and implemented strategies to improve operational efficiency, accuracy, and team performance.
- Built relationships across teams and leadership levels to coordinate priorities and accomplish organizational objectives.
Education
MBA - Marketing
Southern New Hampshire University
Hooksett, NH07-2028
Bachelor of Science - Business Administration
Southern New Hampshire University
Hooksett, NH07-2026
Associate of Science - Business Administration
Southern New Hampshire University
Hooksett, NH08-2024
U.S. Army Basic Leadership Course - Leadership
United States Army
Ft Riley, KS11-2022
Skills
- Customer Relationship Management
- Sales Support & Customer Engagement
- Marketing & Promotions
- Customer Acquisition & Retention
- Account Relationship Building
- Retail & Promotional Execution
- Market Research
- Strategic Planning
- Event Coordination
- Presentation & Communication
- Data Analysis
- Team Leadership
- Microsoft Office Suite
- Google Workspace
- Bilingual — English & Spanish
Languages
Spanish- Native or Bilingual
English- Native or Bilingual
Timeline
Sales Support Associate
Southern Glazer's Wine & Spirits
11.2025 - Current
Marketing Coordinator
Revo Casino & Social
07.2024 - 02.2025
Server
Revo Casino & Social
02.2024 - 07.2024
Team Supervisor
United States Army
01.2017 - 01.2024
MBA - Marketing
Southern New Hampshire University
Bachelor of Science - Business Administration
Southern New Hampshire University
Associate of Science - Business Administration
Southern New Hampshire University
U.S. Army Basic Leadership Course - Leadership
United States Army