Fernando Russo
Executive Creative Director
Aventura,USA
Summary
Skilled Creative Director adept at overseeing writers, designer,s and artists to accomplish challenging objectives. Excellent communicator, problem solve,r and detail-oriented manager proficient in business operations and customer needs.
Overview
15
15
years of professional experience
Work History
Executive Creative Director
Cosmeceutical Organic Laboratories S.A.
11.2017 - Current
- Designed and managed a cosmetic and personal care laboratory for the Latin American market
- We monitored industry trends to keep creative materials fresh and engaging.
- We have designed innovative creative strategies to raise brand awareness and engagement for the organization.
- We monitored industry trends to keep creative materials fresh and engaging.
- We have designed innovative creative strategies to raise brand awareness and engagement for the organization.
- We monitored industry trends to keep creative materials fresh and engaging.
- We have designed innovative creative strategies to raise brand awareness and engagement for the organization.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Created creative briefs and timelines to manage the creative process from concept to completion.
- Opening branches in Ecuador, Peru, and Colombia.
- Developed 23 brand-new products and their marketing and sales campaigns
- Designed and architected a new laboratory plant and its construction with state-of-the-art facilities in a record time of 180 days to completion
- 3.2M in total sales and 30 new successful products developed by the end of 2022.
- We have designed innovative creative strategies to raise brand awareness and engagement for the organization.
- We have developed strategic communication and marketing plans.
Excecutive Creative Director
Relevance Cosmetics (CGBB Ltd)
06.2016 - Current
- Import/export and distribution company for Beauty and Personal Care products in Ecuador, Peru, and Colombia
- Created creative briefs and timelines to manage the creative process from concept to completion.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Led a team of designers to create a comprehensive corporate identity system.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Implemented strategies for promoting campaigns on social media.
- Developed 5 brand new, custom formulas for new products
- 8 brand new products to the market with outstanding customer experience in 2016
- 23 new state-of-art products as of 2021
International Marketing Director
Nuvo International Cosmetics
12.2011 - 01.2013
- Built and developed commercial distributors in Colombia, Panama, and Central America
- Opening exports to UAE, Dubai, and Abu Dhabi
- Duty-Free of the main airports of the Central American-South American region and in the United Arab Emirates
- Created a Layout of the BeautyWorld-Dubai and promoted the branding strategy in the region
- Successful agreements with the main operators of the Duty-Free market in Panamá, Colombia, and the rest of Central America to exhibit our products
- Established brand recognition strategy in Duty Free markets in Latin America Strong brand positioning in Exito Department Stores in Colombia
- (The most important department store business in Colombia) Notable Campaign in BeautyWorld-Dubai U.A.E
- To promote our branding strategy in the region
- 10 new distributors that increase a 7.2% sales.
- Researched and applied understanding of cultural norms in other countries to create smooth, positive interactions.
- Collaborated with team to establish competitive and profitable pricing strategies for international markets.
- Monitored marketing environment and re-evaluated global marketing plan accordingly.
- Cultivated professional relationships with high-value clients.
Director of International Marketing
L’EUDINE - Alcora Group Corporation
12.2008 - 07.2011
- Created, designed, and developed a World Class Corporation and corporate brand identity for global business
- Created an international brand identity for cosmetic and personal care lines
- Direction, supervision, and start-up of the enlargement project for the Latin American markets
- Opening and development of commercial distributors in Mexico, Panama, and Venezuela
- Andean Region Colombia, Ecuador, and Peru
- Building the base and environment for the next successful billion-dollar brand in the U.S.
- Used CRM tools and reporting to track progress from lead to customer.
- Researched and applied understanding of cultural norms in other countries to create smooth, positive interactions.
- Developed and implemented marketing strategies for global markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Continually maintained and improved the company's reputation and positive image in markets served.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
A.S. in Advertising -
Argentine Association of Advertising Agencies – School of Advertising, Business Media, Creative Direction and Advertising Business Management
01.1998
B.S. In Business Sciences -
Buenos Aires University (U.B.A.)
01.1988
Skills
- Vendor Negotiation
- Strategic Communications
- Media Industry Expertise
- Cross-Functional Collaboration
- Project Management Expertise
- Creative Team Leadership
- Storyboard Creation
- Deadline-Oriented
Languages
English: Fluent
Spanish: Native
Italian: Spoken
Portuguese: Spoken
Created Brands
- Happy Beauty- High-End Anti-Aging Cosmetics
- Relevance- Personal Care
- NewAge- Anti-Aging Cosmetics
- Hydralift-Cosmetic Formula
- Clarilight-Cosmetic Formula
- SpaShow- Product Show OnSite
- Relevance Corporate Education- Management Training Program
- Spondylus - Sunscreen Sunblock Line
- Rebel - Fragrances for Men
- Rouge Sauvage - Ragazza Fragrances for Women
Other Services
- Advertising & Marketing Agency -1993/2008. Advertising campaigns, creative services, and media planning.
- Global brands in Argentina, Latin America and U.S.A. (The Coca Cola Company, Philips Electronics, HSBC Bank, AstraZeneca Laboratories, Compaq Corporation, Zanon Porcellanato, GM Corporation, Suzuki Motors and MasterCard, FedEx LAC-TV, Jack Daniels Studio Nº7).
Awards
Pleyades Awards – Argentina Advertising Festival, Best Campaign in Print Media, 1999, Zanon Brands - Italian Porcellanato FIAP – Ibero American Advertising Festival, Best Latam Campaign, 1997, GM - Chevrolet Vectra – GM Package of the Year-Awards Sponsored by Tricorbraun Int., Best Cosmetic Packaging U.S., 2010
Training
HSM Argentina Seminars, 1996, 2001, Harvard Business School, Strategic Marketing - Michael Porter, Total Marketing - Philip kotler, The Laws of Marketing - Al Ries & Jack Trout Grupo Clarín. AGEA. Media Seminars, Artear. Arte Radiotelevisivo Argentino S.A. - Media Group( ) - Buenos Aires, Argentina - Diario Clarín/ TV Canal 13/ Radio Mitre/ TN Noticias/ TyC Sports., Artear. LS 85 TV 13 Channel - New media and trends in the television market., TyC sports – (Share market with ESPN, Fox Sports and others) Role of the media associated with sports.., ( ) Grupo Clarín is the most important media holding in Argentina and #2 in Latin America.
fernandorussoad.crevado.com
Synopsis of Bilingual Copywriting, Artwork, and Design.
Timeline
Executive Creative Director
Cosmeceutical Organic Laboratories S.A.
11.2017 - Current
Excecutive Creative Director
Relevance Cosmetics (CGBB Ltd)
06.2016 - Current
International Marketing Director
Nuvo International Cosmetics
12.2011 - 01.2013
Director of International Marketing
L’EUDINE - Alcora Group Corporation
12.2008 - 07.2011
A.S. in Advertising -
Argentine Association of Advertising Agencies – School of Advertising, Business Media, Creative Direction and Advertising Business Management
B.S. In Business Sciences -
Buenos Aires University (U.B.A.)
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