Fernando Sapeg

Scope: Dominican Republic, Haiti, Cuba, Bahamas, Jamaica, Bermudas and St. Maarten

Business: Pet Food.

Omnichannel

Implemented business processes to streamline daily operations and increase efficiency.

Provided strategic oversight of marketing plans and input on product roadmap.

Created effective business plans to focus strategic decisions on long-term objectives.

Maintained up-to-date knowledge of relevant regulations affecting the business sector.

Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.

Managed daily operations of the business, including budgeting, forecasting, staff management and customer service.

Monitored KPIs such as revenue, margin, costs to assess progress against goals.

Analyzed competitors' offerings to create competitive advantages for the company's products and services.

Scope: Dominican Republic, Haiti and Cuba.

Business: Culinary Aids, Nutrition, Dairy, Beverage and Confectionery.

Omnichannel.

Strategic Vision and Business Development: Identify growth opportunities and develop innovative business strategies.

Market Knowledge: Understand market dynamics and activate brands in impulse-driven environments.

Pricing and Profitability Management: Optimize pricing architecture and manage margins to ensure profitability.

Client Negotiation and Relationship Management: Structure commercial agreements and close strategic negotiations.

Commercial Launch and Execution: Develop go-to-market plans and coordinate with sales, marketing, and supply chain teams.

Team Leadership and Development: Lead and motivate cross-functional teams, fostering a collaborative environment.

Scope: Dominican Republic, Haiti and Cuba.

Business: Culinary Aids/Marketing

Omnichannel

Campaign Development: Create and manage integrated marketing campaigns to drive brand awareness and consumer engagement.

Market Analysis: Conduct market research to understand consumer behavior and identify growth opportunities

Budget Management: Oversee the development, management, and tracking of marketing budgets1

Vendor Relations: Manage relationships with vendors, contracts, and service providers1

.Cross-functional Collaboration: Work with internal teams such as R&D, sales, and finance to ensure cohesive marketing strategies1

Performance Tracking: Monitor and analyze the effectiveness of marketing programs to optimize future campaign

Subjet: Operational Strategy

Subjet: Competitive Strategy

Scope: Dominican Republic

Business: Food Service

Omnichannel.

Strategic Planning: Develop and implement marketing strategies to drive brand growth and market penetration.

Operational Efficiency: Optimize operational processes to ensure smooth and efficient delivery of products and services.

.Market Research: Conduct market analysis to identify trends and opportunities.

.Budget Management: Oversee marketing budgets and ensure cost-effective use of resources.

Cross-functional Collaboration: Work closely with sales, R&D, and supply chain teams to align marketing and operational goals.

Performance Tracking: Monitor and analyze the effectiveness of marketing campaigns and operational processes.

Vendor Management: Manage relationships with suppliers and service providers.

Customer Engagement: Develop strategies to enhance customer satisfaction and loyalty.

Scope: Dominican Republic

Business: Private Label, All Categories.

Omnichannel.

Strategy Development: Create and implement strategies for private label product lines.

Market Research: Conduct market research to identify consumer trends and opportunities.

Supplier Management: Manage relationships and negotiate contracts with suppliers and manufacturers.

Product Development: Oversee the design and production of private label products.

Cross-functional Collaboration: Work with marketing, sales, and procurement teams to ensure successful product launches.

Performance Monitoring: Track product performance and make data-driven decisions to optimize profitability.

Budget Management: Develop merchandising strategies, budgets, sales targets, and profit object.

Scope: Dominican Republic

Business: Non Food Business

Moderm Trade

Strategic Planning: Develop and implement supply chain strategies to optimize efficiency and reduce costs.

Supplier Management: Manage relationships with suppliers, negotiate contracts, and ensure timely delivery of goods.

Inventory Control: Oversee inventory management to minimize stockouts and excess inventory.

Performance Monitoring: Track and analyze supply chain performance metrics to identify areas for improvement.

Cross-functional Collaboration: Work with procurement, sales, and finance teams to align supply chain activities with business objectives1

.Leadership: Provide guidance and mentorship to supply chain staff, fostering a culture of continuous improvement