Hi, I’m
Fernando G. Leon Molina
Brooklyn,NY
Summary
Senior Product Marketing Manager - Strategic and operationally minded product marketing leader with 6 years of marketing experience with a focus on startups. Proven track record of combining marketing positioning and messaging with well-developed project management and leadership abilities to support positioning development, product launches, and cross-functional alignment.
Overview
4
years of professional experience
Work History
Landed
Senior Product Marketing Manager
05.2022 - 11.2022
Job overview
- Joined Series B prop-tech startup with 90 employees–established product marketing function at Landed, advocated for customer and marketing team
- Champion for marketing within product roadmap advocated for a reduction in marketing touchpoints throughout customer onboarding journey, leading to a 50% increase in customers with portal log sign-ups
- Implemented a growth marketing campaign during the company marketing pivot leading to over 200% growth in the top-of-the-funnel customer capture
- Collaborated with external and internal partners to define positioning and messaging, and plan marketing launches, public events, and promotional campaigns
- Mentored junior teammates across marketing, establishing better processes to develop email campaigns, personas, and web pages
BlueVine
Product Marketing Manager
02.2021 - 05.2022
Job overview
- Joined Series F SaaS fintech startup with ~350 employees–cultivated a highly effective product marketing function for banking products line through cross-functional leadership
- Rallied cross-functional team during a critical situation where customers needed to transition to a new banking partner; over 50K impacted customers with 95% success rate with minimal customer churn in 3 months
- Launched key new products and developed marketing assets to support sub-accounts launch that resulted in rapid product adoption rates for BlueVine’s Checking account product, 5% MAU in the first 30 days, 80% increase in deposits, and 90% increase in accounts funded
- Designed and analyzed multiple qualitative and quantitative research initiatives ranging from customer interviews, user testing, and surveys, leading to multiple product improvements, e.g. 40% increase in credit cards added to customer accounts
- Established processes to streamline marketing plan, messaging, and positioning framework development and managed implementation of content across emails, webpages, and paid media ads
Silot
Product Marketing Manager
01.2020 - 03.2020
Job overview
- Series A fintech startup–First product marketing hire at Fintech startup, led discussion with
- C-level management to create vision and mission for Silot
- Crafted new marketing strategy, including value propositions, customer personas, key positioning, and messaging
- Transitioned company marketing strategy from AI-centric technology message to a customer centric solutions message, aligning with Silot's current suite of products
- Owned and developed key messaging and positioning with Product Team for Silot's four SaaS products: onboarding, payment engine, merchant management services, and decision engine
Intel
Product Marketing Manager
01.2018 - 09.2019
Job overview
- Multinational hardware company–quickly integrated into high performing product marketing team, rapidly grasping technical understanding of hardware products
- Developed positioning and messaging for Industrial Vertical go-to-market strategy positioning Intel FPGAs as the preferred system integrator for customers converting from autonomous to smart factories; presented to Fortune 100 companies and used to train 200+ Field Sales at i360 Sales Event
- Reduced documentation search session time by 30% by validating documentation feature hypothesis using A/B testing on Intel.com with 5,000 DAU
- Led marketing campaign launch of Intel's newest FPGA semiconductor chip (Agilex), worked with branding, global marketing, customer experience group, and product marketing teams, to ensure alignment on marketing message, position, and materials
- Project managed Marketing and Sales integration post-acquisition of high tech company 3 weeks ahead of schedule, focusing on inbound marketing program
Education
Hult International Business School
Master of International Business
08.2016
Stony Brook University
Bachelor of Science from Biology, Bioengineering
05.2014
Skills
- Product promotion
- Marketing strategy
- Go-to-Market Plans
- Campaign management
- Strategic planning
- Market Analysis
- Market Positioning
- Marketing And Sales
- A/B Testing
- Excellent Communication
- Product Recommendations
- Quantitative Research
- Segmentation
- Data-Driven
- Analytical Mindset
Timeline
Senior Product Marketing Manager
Landed
05.2022 - 11.2022
Product Marketing Manager
BlueVine
02.2021 - 05.2022
Product Marketing Manager
Silot
01.2020 - 03.2020
Product Marketing Manager
Intel
01.2018 - 09.2019
Hult International Business School
Master of International Business
Stony Brook University
Bachelor of Science from Biology, Bioengineering
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