Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Fernando A Quezada

Pennsauken,NJ

Summary

Extensive experience in developing and executing sales strategies that enhance customer acquisition and drive revenue growth. Proven ability to analyze market trends and forecast sales, leading to informed decision-making and resource allocation. Demonstrated negotiation skills that have resulted in successful partnerships and long-term client relationships. Background includes managing diverse sales teams and implementing training programs that improve performance and achieve organizational goals.

Overview

21
21
years of professional experience
1
1
Certification

Work History

VP of Sales

All Paper Dist
Pennsauken, NJ
02.2019 - Current
  • Enhanced product knowledge through continuous learning and professional development activities.
  • Provided detailed and accurate sales forecasts to senior management.
  • Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
  • Built and maintained strong relationships with key clients, resulting in a 18% increase in customer retention.
  • Identified and implemented new sales technologies, improving efficiency and productivity.
  • Developed and implemented a new sales process that resulted in a 15% increase in sales conversion rates

Sales Representative

Imperial Dade Paper
Jersey City, New Jersey
10.2017 - 02.2019
  • Reviewed monthly performance against targets set by management team.
  • Answered inquiries from prospective customers regarding the features of products and services offered.
  • Conducted market research to identify selling possibilities and evaluate customer needs.
  • Prospected clientele, conducted negotiations, and developed referrals with diligent follow-up.
  • Created client appreciation programs, resulting in a 98% customer satisfaction.
  • Consistently surpassed sales targets and exceeded specified revenue goals
  • Ranked among the top 10 regionally, out of more than 125 sales consultants.
  • Researched and identified competitors' products, services, and provided additional services to customers.
  • Demonstrated knowledge of the sales cycle by creating client satisfaction and referrals.
  • Maintain impeccable personal standards that make the client feel welcome and comfortable.
  • Ensure uncompromising adherence to integrity to ensure client safety and satisfaction.

Sales Representative

Latin American Distributors
Eatontown, New Jersey
01.2011 - 04.2017
  • Generated new sales leads through cold calling and networking activities.
  • Reviewed monthly performance against targets set by management team.
  • Coordinated with other departments to ensure timely delivery of orders.

Store Manager

Supremo Supermarket
Pennsauken, NJ
06.2004 - 01.2010
  • Created weekly work schedules for store personnel.
  • Ensured compliance with safety regulations and company policies.
  • Prepared monthly reports on sales figures, expenses, profits.
  • Established store tactics and strategies to achieve operational performance and sales goals.

Education

Some College (No Degree) - Business Administration And Management

Villanova University
Villanova, PA

Skills

  • Sales strategy
  • Customer acquisition
  • Sales forecasting
  • Negotiation skills

Languages

Spanish
Native/ Bilingual

Certification

  • Buckeye cleaning and floor finish specialist training, Buckeye International, Maryland Heights, MO
  • Spartan chemical cleaning specialist training, Maumee, OH

Timeline

VP of Sales

All Paper Dist
02.2019 - Current

Sales Representative

Imperial Dade Paper
10.2017 - 02.2019

Sales Representative

Latin American Distributors
01.2011 - 04.2017

Store Manager

Supremo Supermarket
06.2004 - 01.2010

Some College (No Degree) - Business Administration And Management

Villanova University

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