CHRISTOPHER A. MERCADO
Uniondale,NY
Summary
Dynamic and enthusiastic Producer skilled in scheduling and production management. Possesses demonstrated ability to develop and implement successful strategies, meeting tight deadlines and exceeding goals. Exceptional organizational and communication skills for working with diverse teams
Overview
17
17
years of professional experience
Work History
Senior Content Producer/Senior Program Manager
Amazon Music Group
06.2022 - Current
- Oversaw daily operations of two digital streaming stations, coordinating with music programmers, audio producers, and copywriting to craft AI-enhanced auditory experiences
- Created and executed data-driven content, integrating customer feedback, trends, and expert insights
- Enhanced user engagement by producing compelling and relevant content for digital platforms.
- Oversaw station stats and Tableau software data points for real-time measurement against SLAs and leadership goals
- Directed recording engineers and content creation with artists; liaised with label teams for artist booking; coordinated promotional activities with U.S and Global marketing/social teams.
- Implemented strategies and tactics to grow followers on social media channels.
- Coordinated with video, photography, visual design, and artist relations teams to create Social Media and station branding.
- Managed editorial calendar to ensure timely publication of new content across various channels.
- Improved social media presence by crafting shareable content that resonated with target audience.
- Streamlined workflow processes to improve efficiency in content creation cycle while maintaining quality standards.
- Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
- Successfully managed multiple projects simultaneously, prioritizing workload to meet deadlines and deliver high-quality results.
Media Production Specialist /Digital Content Producer
Self-employed
01.2008 - Current
- Produced Nationally Syndicated Radio Shows including Café Mocha Radio (currently in 35 markets), The Coast 2 Coast Hip-Hop Countdown (Formerly on SiriusXM), and The All-Star Mix Party
- Award-Winning Audio Producer with expertise in audio production (Pro Tools, Adobe Audition)
- Experienced creative writer and storyteller with understanding of show formatting and structured content
- Experienced Senior Producer with history hiring and managing relationships with external talent, including hosts, writers, story editors, producers, sound designers and voice actors.
- Optimized audio quality by utilizing advanced sound engineering tools and techniques during postproduction.
Senior Creative Producer/Senior Program Manager
Amazon Advertising
05.2020 - 06.2022
- Led Audio Advertising department in Q4 2020, achieving YoY revenue growth of 408.7% ($1.73MM to $8.80MM) and setting income records despite the pandemic.
- Spearheaded integrated production for Amazon Music's ads and sales initiatives, significantly contributing to 254% YoY growth and $26.87MM revenue in 2021
- Creative writer producing revenue-driving scripts, focusing on conceptualization and customer solutions from inception to completion
- Managed and enhanced voice-over production system across US, UK, and DE; conducted audio editing and oversaw recording studio vendors
- Co-developed a system to accurately identify and route locale-based ads through Salesforce, enabling real-time data measurement against SLAs and client expectations
- Collaborated with the design team in developing an SOP, facilitating driven teamwork between visual designers and audio producers on DSS projects
- Partnered with the UX & CX teams to create training for CCMs (Creative Campaign Managers) and AEs (Account Executives) for audio ads and integration with the AACS team
- Trained in Salesforce CRM software.
- Streamlined production processes by implementing effective project management tools and methodologies.
- Led brainstorming sessions to generate fresh ideas for content creation and campaign direction, driving innovation within the team.
Creative Services Director
WBLS, HOT 97, Emmis Communications
01.2007 - 12.2020
- Managed $30M of on-air commercial inventory and departmental budgeting
- Hired, developed, and managed a creative services team of internal employees and freelancers.
- Key contributor to the development of program features and special production, including the development of sponsor-based promotional vignettes for Black History, Black Music, and Women's History Months
- Improved efficiency, attendance, and production by introducing an interdepartmental checks and balances system
- Delivered innovative marketing campaigns by directing creative teams and optimizing project management processes.
- Oversaw budget management for all creative projects, ensuring cost-effective use of resources while maintaining high-quality deliverables.
- Drove revenue growth by developing targeted promotional campaigns tailored to specific customer segments and market trends.
- Developed custom spec spots for potential clients, demonstrating their impact on profits, brand, and business growth
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
Education
Bachelor of Science - Organizational Management
Mercy University
Dobbs Ferry, NY12.2024
Some College (No Degree) - Radio And Television (Freshman - Junior)
Iona College
New Rochelle, NYCertificate - Social Media Studies -
Hub Spot Academy
Cambridge, MA12.2023
Certificate - Music Production -
Berklee College of Music
Skills
- Creative Direction
- Content Strategy
- Media Planning
- Production Requirements
- Team Leadership
- Project Management
- Broadcast media
- Creative Writing
- Social Media
- Storytelling
- Problem-Solving
- Decision-Making
- Content Production
- Podcast Production
Affiliations
- Omega Psi Phi Fraternity, Inc.
Timeline
Senior Content Producer/Senior Program Manager
Amazon Music Group
06.2022 - Current
Senior Creative Producer/Senior Program Manager
Amazon Advertising
05.2020 - 06.2022
Media Production Specialist /Digital Content Producer
Self-employed
01.2008 - Current
Creative Services Director
WBLS, HOT 97, Emmis Communications
01.2007 - 12.2020
Bachelor of Science - Organizational Management
Mercy University
Some College (No Degree) - Radio And Television (Freshman - Junior)
Iona College
Certificate - Social Media Studies -
Hub Spot Academy
Certificate - Music Production -
Berklee College of Music
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