Fiana Tulip
Brand & Communications Leader
South Orange,NJ
Summary
Seasoned Marketing & Communications professional with 15+ years of experience in brand building, events, media relations, and strategy. Proven ability to drive brand objectives and demonstrate exceptional leadership and creative problem-solving skills. Managed campaigns for Fortune 500 companies and tech startups, including Nokia, Microsoft, and Mobeus.
Overview
21
21
years of professional experience
Work History
Head of Marketing & Internal and External Communications 2022
Mobeus
06.2022 - 04.2023
- Acted as ad hoc Creative Director and CMO, spearheading brand strategy, content, and campaigns.
- Achieved significant growth in social media metrics, leading to 18.5% audience growth, 108.5% increase in impressions, and 201.2% increase in engagement.
- Launched successful ad campaigns and authored thought leadership articles, enhancing brand reach and demonstrating industry expertise.
- Established KPIs to optimize marketing effectiveness, resulting in a 25% improvement in marketing ROI and increased brand recognition by 30%.
- Fostered a positive company culture by implementing new internal communication initiatives such as Leadership Listens, Friday Forums, and Friday Flutters.
Marketing Advisor
Doodles Academy
07.2020 - Current
- Adjusted ads to better align with desired consumer audiences and improve conversion rates.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Generated reports to support development and implementation of marketing plans.
Head of Communications
ZOE l Remote
07.2020 - 05.2022
- Implemented comprehensive communications strategy, leading to 20% increase in brand recognition.
- Secured prominent media coverage, resulting in high demand, a 6-month waitlist for the fledgling program, and an 80% increase in press placements.
- Led the first and only marketing campaign for ZOE called the Blue Poop Challenge, turning the brand and its founders into minor 'celebrities' in some regions.
- Acted as point of contact for inbound media-related calls.
- Wrote content for press releases, website and social media campaigns.
Director of Sales
Polly King & Co
New York, NY
02.2018 - 02.2020
- Launched incentive plans and bonuses, improving employee morale by 83%.
- Managed and motivated a team of 20 salespeople, achieving $15M in revenue growth within the first 49 days.
- Worked closely with product teams to understand customer needs and requirements.
- Championed a new sales process that boosted productivity by 76%.
- Analyzed the company's commission structure, identifying opportunities for improvement.
Women's Sales Manager, U.S. & Canada
Saint Laurent
New York, NY
01.2013 - 01.2018
- Drove revenue and profitability growth by 51%, and expanded the Ready-To-Wear and handbag businesses by 300%.
- Provided leadership team with sales reports and collaborated with product development teams to develop new seasonal products and increase revenue.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Vice President
Factory PR
New York, NY
01.2012 - 01.2013
- Developed and executed seasonal global PR plans for Steve Madden, MCM, and GC Watches.
- Oversaw a broad range of PR activities per brand direction and goals.
- Identified opportunities to improve business process flows and productivity.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Account Executive
Givenchy
York, New York, NY
01.2008 - 06.2013
- Managed key accounts for women's Ready-To-Wear and accessories, and developed strategic partnerships.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
- Designed program and maintenance plans to monitor product inventories.
Senior Account Supervisor
Edelman
New York, NY
01.2005 - 01.2008
- Led a team of 14 across multiple locations, working with major clients on large-scale PR campaigns.
- Managed multicultural teams, focusing on BIPOC communities and creating targeted campaigns.
- Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
- Engaged in daily communication with clients to establish and maintain positive working relationships.
- Recommended sound business initiatives pertaining to product and markets to enhance sales and marketing objectives while enforcing agency's image as vital resource to product team.
Recruitment Communications Manager
Teach For America
New York, NY
01.2004 - 01.2005
- Drove national recruitment marketing campaigns with an $11MM budget and developed marketing materials for recruitment team.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Led crisis communications and media relations activities in response to challenging situations.
Global Healthcare Knowledge Coordinator
Ketchum
New York, NY
01.2002 - 01.2004
- Executed comprehensive PR campaigns and programs for global clients like Kodak Health Imaging and Nokia
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Tracked and reported on success of campaigns and public relations efforts.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Education
Bachelor of Science - Communication StudiesMarketing
The University of Texas At Austin
AustinMaster of Science - Marketing
Parsons The New School For Design
New York, NY 05.2001 -
Skills
Thought leadership
Timeline
Head of Marketing & Internal and External Communications 2022
Mobeus
06.2022 - 04.2023
Marketing Advisor
Doodles Academy
07.2020 - Current
Head of Communications
ZOE l Remote
07.2020 - 05.2022
Director of Sales
Polly King & Co
02.2018 - 02.2020
Women's Sales Manager, U.S. & Canada
Saint Laurent
01.2013 - 01.2018
Vice President
Factory PR
01.2012 - 01.2013
Account Executive
Givenchy
01.2008 - 06.2013
Senior Account Supervisor
Edelman
01.2005 - 01.2008
Recruitment Communications Manager
Teach For America
01.2004 - 01.2005
Global Healthcare Knowledge Coordinator
Ketchum
01.2002 - 01.2004
Master of Science - Marketing
Parsons The New School For Design
05.2001 -
Bachelor of Science - Communication StudiesMarketing
The University of Texas At Austin
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